Communication
The fashion influencers take the turn of the Slow-fashion
Thanks to a growing ecological and environmental awareness, the fashion world is slowly abandoning fast-fashion in favor of slow-fashion, which is now advocated by several influencers. This new...
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Marketing: best practices to start 2023!
The new year is almost here, it's time to take stock and especially the moment to prepare 2023 from a communication and marketing strategy point of view. First of all, take a look at your current...
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Metavers: immersive ads from 2023?
The famous video game Roblox renews its financial strategy by deploying immersive ads in a metaverse manner. These ads, integrated directly into the game from 2023, should represent an important...
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TikTok: Tiktok Stories available on Facebook and Instagram
Tiktok recently confirmed to the web news specialist TechCrunch the launch of its new feature. It will allow its users to post their Tiktok Stories on Meta social networks: Facebook and Instagram. It...
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Horizon Worlds: Meta’s metaverse comes to France
Since Tuesday, August 16, 2022, the metaverse of the company Meta (formerly Facebook) has arrived in France under the name Horizon Worlds. This parallel universe offers professional meetings, games...
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Capgemini partners with Unity on metavers
IT giant Capgemini is showing its ambitions for the metaverse by signing a partnership with Unity. The latter specializes in the creation and management of three-dimensional content in real time. The...
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Performance Max: the new Google Ads campaign for advertisers
Available for all advertisers, Google Ads Performance Max campaigns allow you to develop your performance on all Google channels (YouTube, Search, Gmail, Discover, Display Network, Maps...). This...
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The metaverse on the cover of Time magazine!
Considered as one of the most influential on the international scene, Time magazine reaffirms its interest in the metaverse by dedicating its front page to this subject and its stakes. A few weeks...
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Metaverse: the future of advertising?
The virtual world of the metaverse promises to revolutionize advertising. For example, traditional campaigns would be replaced by an immersive 3D experience. While some brands are still reluctant to...
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Beauty: luxury brands launch into the Web3
Aware of the progression of Web 3.0, major luxury and beauty brands such as Givenchy and Yves Saint Laurent are affirming their pioneering spirit by unveiling their very first NFT...
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Metaverse: Zuckerberg takes on the big luxury brands
After fashion, the metaverse and its most famous representative, Mark Zuckerberg, CEO of Meta, is now tackling the world of luxury! The founder of Facebook met with Leonardo Del Vecchio, founder...
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Focus on the advent of digital content in the world of luxury and fashion
On the occasion of the e-P Summit, the forum dedicated to fashion and technology organized by Pitti Immagine on May 4 and 5 in Florence, the world of luxury and fashion returned to the importance of...
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Natural cosmetics: overview of labels and certifications
Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...
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NFTs take on Instagram and Facebook platforms
NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...
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Meta: Facebook News has arrived in France
Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...
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Twitter, Facebook, Slack… Social networks imitate Clubhouse with audio chat
The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...
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Micro-influencer: the ideal choice for your influence marketing
Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...
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YouTube: 2022 key figures & trends
A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...
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Instagram guides: a powerful tool for your social media marketing
What is an Instagram Guide? Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...
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Twitch: a strong 2021 for the streaming platform
Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...
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