Communication
Health and e-reputation: the importance of Google reviews
No sector escapes ratings and Google reviews, and the health sector is not spared! The "click-note" has replaced the "word-of-mouth": stars, thumbs up and reviews of all kinds make and break the...
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The 11 best E-commerce sites’ that give ideas and inspiration
You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
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Instagram ranking algorithm: a new challenge for brands
After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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You don’t have to be a Facebook member to be targeted by its ads
Even those most concerned about the commercial use of their personal data will no longer be immune. Facebook has announced that it will begin serving targeted ads outside its social network and to...
<Read>Why use Pinterest to boost your E Commerce in 2021-2022?
Ideal for generating e-commerce sales, Pinterest has gradually become an essential channel for retailers. Whether you're a small online store or an e-commerce giant, Pinterest allows you to build...
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12 Ways to Improve Email Marketing
In 2021, it is still possible to say that no, e-mail is not dead! More than 225 billion emails are sent every day each year. From a marketing point of view, e-mail is a valuable tool to connect...
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Content marketing: strategy, innovations & trends
In 2020, content platforms are evolving and consumers are using channels and formats that didn't exist even a few years ago. From creation to delivery, technological innovations are thus forcing...
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5 tips for optimizing an E-commerce product page
In e-commerce, it's not so much what you sell, but how you sell it. Since your product pages are the last step in persuading customers to buy an item, it is important to optimize them as much as...
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Web figures & trends 2021-2022: SEO, e-commerce, marketing, social networks
As you know, our digital environment is constantly changing. Marketing, SEO and social media strategies, as well as the ways in which people interact with mobile devices, make online...
<Read>New Google SEO Guide 2021: find out what’s changing
A must read - For the first time in many years, Google has released a new version of its SEO startup guide. Updated in 2021, originally launched in 2008 as a PDF, the Google SEO Guide is for...
<Read>10 Examples of Chatbots to use to boost your Business
By offering customers another way to interact with brands, chatbots complement social networks and apps. Active 24/7, and able to be programmed to interact in any language, chatbots are a...
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How does artificial intelligence benefit e-commerce?
Surely you've heard of artificial intelligence (AI)? Although for some people it still only evokes science fiction and robotics, it is nevertheless part of all aspects of our daily lives. From...
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6 tips for creating a successful Facebook Ads
Setting up a Facebook Ads is one of the best ways to promote your business and products online. The social network is not only number one in terms of number of users, but it is also versatile in...
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What to put in the general conditions of sale of its E-commerce?
Writing general terms and conditions of sale (GTCs) is one of the essential steps in the redesign or creation of an e-commerce... And it is also one of the most demanding tasks. Most consumers...
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Featured snippets: how to appear in position zero on Google?
Have you noticed that more and more often, when you make a Google query, you get an answer directly in the search results? In SEO, this type of search result is called Featured Snippets ...
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How to maintain and develop your business in times of Coronavirus / crisis?
Attack, humanitarian disaster, yellow vest movement and now the Coronavirus... So many periods of "crisis" that have commercial and economic consequences in the more or less long term. For...
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Inbound marketing vs. outbound marketing: which strategy to choose for your company?
Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
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How to make a good marketing plan in 5 steps
Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
<Read>Abandoned Cart Recovery: Best Practices 2021
Shopping cart abandonment, the scourge of e-commerce? Studies agree that between half and three-quarters of Internet users abandon their shopping carts along the way. Of course, trying to...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
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