Communication

Label cosmétiques

Natural cosmetics: overview of labels and certifications

Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...

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Nft-instagram

NFTs take on Instagram and Facebook platforms

NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...

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Facebook News France

Meta: Facebook News has arrived in France

Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...

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Twitter, Facebook, Slack… Social networks imitate Clubhouse with audio chat

The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...

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Micro influenceur

Micro-influencer: the ideal choice for your influence marketing

Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...

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Chiffres Youtube

YouTube: 2022 key figures & trends

A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...

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Guide Instagram Marketing

Instagram guides: a powerful tool for your social media marketing

What is an Instagram Guide?   Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...

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Twitch streaming 2021

Twitch: a strong 2021 for the streaming platform

Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...

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nft-marketing

NFT: the future of marketing?

We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...

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Coca-Cola : Real Magic

Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic

Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...

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Facebook-meta

Facebook becomes Meta: why the tech giant is changing its name?

The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...

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TikTok

“As seen on TikTok”: the new “As seen on TV”

TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...

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influenceurs-recommandations-achat

Influencers: 3 out of 5 Internet users follow their purchase recommendations

Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...

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Facebook launches new tools to protect children

Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...

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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...

Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...

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Chiffres TikTok

TikTok: figures and trends 2022

With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...

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Mode et digital

The LVMH Prize on Youtube and Instagram: when fashion goes digital

The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...

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e-reputation santé et médical

Google reviews in the health sector

No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...

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The 11 best E-commerce that give ideas and inspiration

The 11 best E-commerce sites’ that give ideas and inspiration

You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...

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Instagram ranking algorithm: a new challenge for brands

After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...

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Alioze