Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...
<Read>NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...
<Read>Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...
<Read>The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...
<Read>Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...
<Read>A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...
<Read>What is an Instagram Guide? Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...
<Read>Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...
<Read>We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
<Read>Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
<Read>The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...
<Read>TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...
<Read>Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...
<Read>Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...
<Read>Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...
<Read>With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...
<Read>The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...
<Read>No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...
<Read>You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
<Read>After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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