The fashion influencers take the turn of the Slow-fashion

Thanks to a growing ecological and environmental awareness, the fashion world is slowly abandoning fast-fashion in favor of slow-fashion, which is now advocated by several influencers. This new...


Marketing: best practices to start 2023!

The new year is almost here, it's time to take stock and especially the moment to prepare 2023 from a communication and marketing strategy point of view. First of all, take a look at your current...

Roblox : publicité immersive

Metavers: immersive ads from 2023?

The famous video game Roblox renews its financial strategy by deploying immersive ads in a metaverse manner. These ads, integrated directly into the game from 2023, should represent an important...

TikTok stories : Instagram et Facebook

TikTok: Tiktok Stories available on Facebook and Instagram

Tiktok recently confirmed to the web news specialist TechCrunch the launch of its new feature. It will allow its users to post their Tiktok Stories on Meta social networks: Facebook and Instagram. It...

Horizon Worlds métavers France

Horizon Worlds: Meta’s metaverse comes to France

Since Tuesday, August 16, 2022, the metaverse of the company Meta (formerly Facebook) has arrived in France under the name Horizon Worlds. This parallel universe offers professional meetings, games...


Capgemini partners with Unity on metavers

IT giant Capgemini is showing its ambitions for the metaverse by signing a partnership with Unity. The latter specializes in the creation and management of three-dimensional content in real time. The...

Performance Max - Google Ads

Performance Max: the new Google Ads campaign for advertisers

Available for all advertisers, Google Ads Performance Max campaigns allow you to develop your performance on all Google channels (YouTube, Search, Gmail, Discover, Display Network, Maps...). This...

Métavers Time Magazine

The metaverse on the cover of Time magazine!

Considered as one of the most influential on the international scene, Time magazine reaffirms its interest in the metaverse by dedicating its front page to this subject and its stakes. A few weeks...


Metaverse: the future of advertising?

The virtual world of the metaverse promises to revolutionize advertising. For example, traditional campaigns would be replaced by an immersive 3D experience. While some brands are still reluctant to...

La beauté et le web3

Beauty: luxury brands launch into the Web3

Aware of the progression of Web 3.0, major luxury and beauty brands such as Givenchy and Yves Saint Laurent are affirming their pioneering spirit by unveiling their very first NFT...

Métavers et luxe

Metaverse: Zuckerberg takes on the big luxury brands

After fashion, the metaverse and its most famous representative, Mark Zuckerberg, CEO of Meta, is now tackling the world of luxury! The founder of Facebook met with Leonardo Del Vecchio, founder...

digital dans la mode et le luxe

Focus on the advent of digital content in the world of luxury and fashion

On the occasion of the e-P Summit, the forum dedicated to fashion and technology organized by Pitti Immagine on May 4 and 5 in Florence, the world of luxury and fashion returned to the importance of...

Label cosmétiques

Natural cosmetics: overview of labels and certifications

Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...


NFTs take on Instagram and Facebook platforms

NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...

Facebook News France

Meta: Facebook News has arrived in France

Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...


Twitter, Facebook, Slack… Social networks imitate Clubhouse with audio chat

The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...

Micro influenceur

Micro-influencer: the ideal choice for your influence marketing

Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...

Chiffres Youtube

YouTube: 2023 key figures & trends

A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...

Guide Instagram Marketing

Instagram guides: a powerful tool for your social media marketing

What is an Instagram Guide?   Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...

Twitch streaming 2021

Twitch: a strong 2022 for the streaming platform

Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...