Communication
Natural cosmetics: overview of labels and certifications
Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...
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NFTs take on Instagram and Facebook platforms
NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...
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Meta: Facebook News has arrived in France
Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...
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Twitter, Facebook, Slack… Social networks imitate Clubhouse with audio chat
The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...
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Micro-influencer: the ideal choice for your influence marketing
Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...
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YouTube: 2022 key figures & trends
A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...
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Instagram guides: a powerful tool for your social media marketing
What is an Instagram Guide? Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...
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Twitch: a strong 2021 for the streaming platform
Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...
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NFT: the future of marketing?
We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
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Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic
Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
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Facebook becomes Meta: why the tech giant is changing its name?
The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...
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“As seen on TikTok”: the new “As seen on TV”
TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...
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Influencers: 3 out of 5 Internet users follow their purchase recommendations
Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...
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Facebook launches new tools to protect children
Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...
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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...
Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...
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TikTok: figures and trends 2022
With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...
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The LVMH Prize on Youtube and Instagram: when fashion goes digital
The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...
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Google reviews in the health sector
No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...
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The 11 best E-commerce sites’ that give ideas and inspiration
You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
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Instagram ranking algorithm: a new challenge for brands
After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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