Communication
11 Insights to improve your site’s user experience in 2023
Optimizing a website requires taking into account so many elements that we sometimes forget how important it is that users have the best possible experience once they arrive on the website... Yet,...
<Read>
Colors of the year 2021 according to Pantone: A mouse gray and a bright yellow
At the same time every year, the Pantone company unveils the highly anticipated color of the year. The particularity of 2021 ? The brand is deviating from its usual: it is not one, but two colors...
<Read>
Discovering Google Tag Manager: presentation, usefulness, advantages
Do you want to monitor and measure the performance of your website, your products and your marketing campaigns? Discover Google Manager, a very useful tool that will allow you to track many data...
<Read>
How do you create a call-to-action button that converts?
Looking for a way to optimize your conversion rates? Take the time to think about creating good call-to-action buttons: they are critical to converting your website visitors into leads. How to...
<Read>
Psychological influence of colors in web marketing
Consciously or unconsciously, the colours that surround us affect our perception of things, our mood and our behaviour on a daily basis. Marketing is no exception! In all aspects of design, from...
<Read>
Influencer Marketing: Finding & Contacting Influencers
Did you know that 57% of consumers have made a purchase based solely on the recommendation of a digital influencer? An impressive figure that proves that word-of-mouth remains one of the most...
<Read>
How to turn your Instagram into an e-commerce sales place?
The majority of social networks, and Instagram in particular, offer the opportunity to build brand awareness and engage with customers in real time. In addition to being a showcase for your...
<Read>How do PR and SEO work together for the better?
In an ever-changing digital environment, marketing and communication channels work together more closely than ever before, making it impossible to separate SEO and PR. On the one hand, SEO uses...
<Read>
