Available for all advertisers, Google Ads Performance Max campaigns allow you to develop your performance on all Google channels (YouTube, Search, Gmail, Discover, Display Network, Maps…). This way, you gain visibility with a larger number of customers and increase your conversion rate according to your objectives.
Performance Max is an automated tool based on objectives that you determine beforehand. Machine Learning provides audiences with relevant ads with an optimal bid. The best arrangements of images, videos, descriptions and titles provided are selected by Google’s artificial intelligence as well as their delivery media (Search, YouTube, Maps, Discovery…). In this way, you will be able to broadcast your ad on all Google channels through a single campaign. For example, if your main objective is to improve your online sales, Google will choose your most effective ad elements by creating a combination that will be broadcast on a suitable channel. This new campaign medium could well become the SEA (Search Engine Advertising) of tomorrow! Especially since it allows for audience targeting and positioning on highly relevant keywords. You define a list of keywords on which to position yourself and the type of targeted audience, for example Internet users who have visited a specific site or who seem interested in a particular field.