Good practices

e-commerce soldes d'hiver

Prepare your e-commerce for the 2022 winter sales

No sooner had Christmas and the festive season ended than the 2022 winter sales began! This year, they started on Wednesday 12 January and will last for six weeks, ending on Tuesday 8 February...

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Idées stratégie e-commerce Black Friday

Black Friday 2021: digital strategy ideas for your e-commerce

Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...

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How to optimize the delivery for your Magento e-commerce ?

How to optimize the delivery for your Magento e-commerce ?

What would be the purpose of a Magento e-commerce without delivery? To his loss. As soon as a purchase is made online, delivery is inevitable. On this subject, cyber buyers all have different...

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How to improve your natural referencing for 2022?

How to improve your natural referencing for 2022?

SEO is a murky science: many mistakes that could easily be avoided are still being made in 2021. The positioning of websites suffers while a little more time and attention to SEO would be enough to...

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Optimize your e-commerce for the 2022 summer sales

The countdown to the start of the sales is on. The summer markdowns will take place in e-commerce and physical stores. It's time to start preparing for this special time of year, which will last...

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Take advantage of the summer to optimise your E-commerce!

How to take advantage of the summer to optimize your e-commerce?

After the excitement of the first few weeks with the launch of the sales, the summer often represents a period of calm that is difficult to overcome for many e-traders. Unless you sell summer and...

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Google Ads

Google Ads: best practices to be the 1st result on Google in 2021-2022

In 2022, Google Ads is still one of the most popular PPC (pay per click) advertising platforms. Managed by Google, it allows businesses to advertise in search results pages for specific keywords and...

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12 Ways to Improve Email Marketing

12 Ways to Improve Email Marketing

In 2021, it is still possible to say that no, e-mail is not dead! More than 225 billion emails are sent every day each year. From a marketing point of view, e-mail is a valuable tool to connect...

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Content marketing: strategy, innovations & trends

In 2020, content platforms are evolving and consumers are using channels and formats that didn't exist even a few years ago. From creation to delivery, technological innovations are thus forcing...

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Optimisation of e-commerce product page

5 tips for optimizing an E-commerce product page

In e-commerce, it's not so much what you sell, but how you sell it. Since your product pages are the last step in persuading customers to buy an item, it is important to optimize them as much as...

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GDPR Compliance

GDPR: who is concerned and how to comply?

A source of concern for many businesses and e-tailers, the GDPR came into force on 25 May 2018. If you handle online payments or manipulate data of EU residents for commercial and marketing...

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Google AMP: the right mobile format for your web pages

Google AMP: the right mobile format for your web pages

Full foot in mobile first. With the deployment of its open source AMP (Accelerated Mobile Pages) format, Google wants to accelerate and improve the reading experience on mobile. While there are...

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10 Examples of Chatbots to use to boost your Business

By offering customers another way to interact with brands, chatbots complement social networks and apps. Active 24/7, and able to be programmed to interact in any language, chatbots are a...

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How to add structured data for your website’s SEO?

Structured data is important for SEO. Not only do they allow search engines to better understand what your site is about and what your content "means", but they also change the way your search...

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How to adapt your e-commerce site to voice search, the future of SEO?

As an agency specialized in SEO, we know the importance of constantly adapting your strategy to Google's SEO to Google's algorithms, but also to the continuous technological changes. The next...

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6 tips for creating a successful Facebook Ads

Setting up a Facebook Ads is one of the best ways to promote your business and products online. The social network is not only number one in terms of number of users, but it is also versatile in...

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Optimizing the webperf: tips and SEO impacts 2021

The"webperf" issues that many e-retailers face are recurrent. Due to a lack of knowledge of the techniques to be implemented, the web performance can however be improved relatively easily thanks to a...

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commerce web impact attentat gilets jaunes

How to maintain and develop your business in times of Coronavirus / crisis?

Attack, humanitarian disaster, yellow vest movement and now the Coronavirus... So many periods of "crisis" that have commercial and economic consequences in the more or less long term. For...

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agence inbound marketing

Inbound marketing vs. outbound marketing: which strategy to choose for your company?

Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...

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How to make a good marketing plan in 5 steps

Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...

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