Luxury
Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...
Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...
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The most beautiful luxury ads of the last few years
How to make a mark in our modern society where advertising is everywhere? Images, videos and commercials are part of everyday life. Companies need to provide more and more content, adapted to...
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Key figures for the luxury goods market in 2021-2022
Booming for more than a decade, luxury goods were one of the sectors hardest hit by the health crisis of 2020. Although the effects of the latter are destined to fade over time, the luxury industry...
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Top luxury influencers in France
Traditionally, in influencer marketing, luxury companies use celebrities to represent their brand. However, the sector's brands now want to conquer the younger generation, which is the consumer of...
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Top luxury searches on Google in France
True leader of the Internet, Google dictates its law in the rules of referencing and the quest for the Grail: the first page of the search. When you want to increase your visibility, it is essential...
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The French’s favourite luxury brands
What are the French's favourite luxury brands? It is difficult to answer this question because of the severe lack of consumer surveys. In order to evaluate luxury companies, several platforms have...
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Luxury 2021 Marketing Calendar (Key Dates and Events)
The publication calendar lists events and days not to be missed in the luxury sector. For communication professionals, this is essential for building a useful content strategy for social media, blog...
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