Fashion

Luxe et mode : seconde main

Metavers: luxury positions itself on the second-hand market

Luxury brands are currently facing a major challenge: to impose themselves on the second-hand market. Faced with the phenomenal growth of second hand resale platforms, the big houses are trying to...

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Fashion: How social networks have revolutionized trends 2022-2023

If the fashion houses' shows were still dictating the fashion trends, Tik Tok and Instagram have now taken over. Fashion week has long remained a source of inspiration for the street. The collections...

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digital dans la mode et le luxe

Focus on the advent of digital content in the world of luxury and fashion

On the occasion of the e-P Summit, the forum dedicated to fashion and technology organized by Pitti Immagine on May 4 and 5 in Florence, the world of luxury and fashion returned to the importance of...

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Mode et digital

The LVMH Prize on Youtube and Instagram: when fashion goes digital

The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...

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Top recherche mode Google

Top Fashion Searches on Google in France

Google has colossal data on Internet users. The firm studies and analyzes all this data to highlight trends in consumer habits. As a company or brand of ready-to-wear, shoes, leather goods or...

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calendrier-marketing-mode

Fashion Marketing Calendar 2021

For clothing and ready-to-wear professionals, a calendar listing all the important dates in the fashion sector is essential for developing a communication and editorial strategy. You can then surf on...

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influenceurs-mode-2020

Top 5 fashion influencers in France

Fashion bloggers, youtubers, instagrammers have considerable power. They have built a loyal community over the years. At the forefront of current events and always aware of trends, they share their...

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mode-marques-prerefees-2020

France’s favourite fashion brands

Fashion fascinates. It is above all necessary in our daily lives and one of the most productive and lucrative sectors. How does the consumer find his way through this abundance of proposals? Between...

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chiffres mode

Key Figures for the Fashion Sector in 2021-2022

Hit hard by the coronavirus crisis, the fashion market will experience a sharp decline in sales in France and abroad in 2020. However, fashion is still the leading market on the Internet in terms...

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meilleures publicités mode

Top 5 Consumer Fashion Ads

In 2020, fashion advertising is everywhere: in magazines, on urban billboards, on television and, of course, on the Internet. Some communication campaigns remain in people's minds and have more...

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Alioze