top des influenceurs beaute france

Top 5 beauty influencers in France

Beauty influencers have tremendous power. The impact they have on their large community is an essential element to be taken into account by companies in the sector. They are listened to daily by...

calendrier marketing beaute 2021

2021 Beauty marketing calendar (Key dates and Events)

A publication calendar is an essential tool to base your beauty marketing strategy and your communication plan. It allows you to group together the essential dates and events of the year. This will...

plus belles publicites beaute de ces dernieres annees

Beauty: The most beautiful communication campaigns and advertisements of last years

Companies must constantly reinvent themselves to stand out from the crowd and make an impact on consumers' minds. The ultra-competitive beauty and cosmetics sector is not immune to the need to renew...

marques beaute preferees français 2020

The French’s favorite beauty brands

What are the expectations of the French for beauty products ? Which cosmetic, skincare or make-up do they prefer ? Some brands are able to slip into the top of the podium thanks to a strong identity...

top recherches beaute google france

Top beauty searches on Google in France

Last year, 3.3 million beauty queries were typed into Google in Europe. The French indeed use the Internet on a daily basis to find products, seek advice, inspiration and answer their questions about...

beauty statistics figures 2020

Key figures for beauty and cosmetics in 2020

31.3%. This is the percentage of consumers who report having bought at least one cosmetic product online during the year 2020, making the beauty sector the 4th e-commerce market in terms of number of...