Stella Mc Cartney et Lvmh

Stella McCartney and LVMH launch a conscious luxury beauty line

Designer Stella McCartney will launch her own "conscious luxury" beauty line in September, in collaboration with LVMH. This new brand of responsible cosmetics, named STELLA, corresponds to the values...

La beauté du futur

The beauty of the future at Vivatech

At VivaTech 2022, beauty and cosmetics were in the spotlight with a 325 square meter booth for L'Oreal. The brand unveiled its new immersive experiences to present the beauty of the future. Halfway...

La beauté et le web3

Beauty: luxury brands launch into the Web3

Aware of the progression of Web 3.0, major luxury and beauty brands such as Givenchy and Yves Saint Laurent are affirming their pioneering spirit by unveiling their very first NFT...

Label cosmétiques

Natural cosmetics: overview of labels and certifications

Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...


G-Beauty: the new skincare trend? – Agency focus

A new phenomenon of clean beauty is making its appearance in beauty routines. After clean beauty, inspired by K-beauty, it's now the turn of G-Beauty, or "German beauty" to make the most of German...


Clean beauty: the new cosmetic trend?

In the big family of cosmetics, some new ones are appearing with more sustainable, organic and natural formulas. These are powder beauty products, part of the clean beauty movement. The boom in...

top des influenceurs beaute france

Top 5 beauty influencers in France

Beauty influencers have a lot of power. The impact they have on their wider community is an essential element for companies in the sector to take into account. They are listened to daily by their...

calendrier marketing beaute 2021

Beauty marketing calendar 2021 (key dates and events)

A publication calendar is an essential tool to base your beauty marketing strategy and your communication plan. It allows you to group together the dates and events of the year. You will be able to...

plus belles publicites beaute de ces dernieres annees

Beauty: the most beautiful communication campaigns and advertisements of recent years

Companies must constantly reinvent themselves to stand out from the crowd and make an impression on consumers. The beauty and cosmetics sector, which is highly competitive, cannot escape the need to...

marques beaute preferees français 2020

France’s favourite beauty brands

What are the expectations of the French for beauty products? Which cosmetic, skincare or make-up do they prefer? Some brands manage to slip into the top positions of the podium thanks to a strong...

top recherches beaute google france

Top beauty searches on Google in France

Last year, 3.3 million beauty queries were typed into Google in Europe. The French actually use the Internet on a daily basis to find products, look for advice, inspiration and answer their questions...

Chiffres beauté

Key figures for beauty and cosmetics in 2021-2022

31.3%. This is the percentage of consumers who report having bought at least one cosmetic product online during the year 2020, making the beauty sector the 4th e-commerce market in terms of number of...