Focus on the advent of digital content in the world of luxury and fashion

On the occasion of the e-P Summit, the forum dedicated to fashion and technology organized by Pitti Immagine on May 4 and 5 in Florence, the world of luxury and fashion returned to the importance of...

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Santexpo 2022

SantExpo 2022: what will be the hospital of tomorrow in Europe?

On May 17-18-19, 2022, the 56th edition of SANTEXPO will take place, the annual meeting of the hospital digital health sector, with 600 exhibitors (equipment manufacturers, software publishers,...

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Label cosmétiques

Natural cosmetics: overview of labels and certifications

Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom...

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g-Beauty

G-Beauty: the new skincare trend? – Agency focus

A new phenomenon of clean beauty is making its appearance in beauty routines. After clean beauty, inspired by K-beauty, it's now the turn of G-Beauty, or "German beauty" to make the most of German...

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Nft-instagram

NFTs take on Instagram and Facebook platforms

NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...

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Enchères NFT

NFT: the first auction in France

The Fauve Paris auction house organised, for the first time in France, an NFT auction. This event follows the new law published in the Official Journal, authorising auction houses to offer virtual...

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K-Beauty

Clean beauty: the new cosmetic trend?

In the big family of cosmetics, some new ones are appearing with more sustainable, organic and natural formulas. These are powder beauty products, part of the clean beauty movement. The boom in...

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Facebook News France

Meta: Facebook News has arrived in France

Facebook News is gradually coming to France, after being launched in the United States, the United Kingdom, Germany and Australia. It is a news feed reserved for media content. Its deployment began...

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Twitter, Facebook, Slack… Social networks imitate Clubhouse with audio chat

The popularity of Clubhouse has not gone unnoticed in the social media world. Social networking giants such as Twitter, Slack, LinkedIn and Facebook are seizing on the live chat model to compete with...

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Micro influenceur

Micro-influencer: the ideal choice for your influence marketing

Whether it's luxury, fashion, health, food or culture, the micro-influencer is now among the major players on social networks. Present on YouTube, Instagram, Twitter, Facebook or TikTok, these...

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Chiffres Youtube

YouTube: 2022 key figures & trends

A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...

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Guide Instagram Marketing

Instagram guides: a powerful tool for your social media marketing

What is an Instagram Guide?   Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...

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Twitch streaming 2021

Twitch: a strong 2021 for the streaming platform

Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...

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e-commerce soldes d'hiver

Prepare your e-commerce for the 2022 winter sales

No sooner had Christmas and the festive season ended than the 2022 winter sales began! This year, they started on Wednesday 12 January and will last for six weeks, ending on Tuesday 8 February...

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nft-marketing

NFT: the future of marketing?

We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...

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preparer ecommerce noel

Statistics and facts to prepare your e-commerce for Christmas

Did you know that an overwhelming majority of French people prepare Christmas on the Internet? And that the 7 days before Christmas week are the best sales days of December? Every year, as...

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Coca-Cola : Real Magic

Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic

Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...

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Facebook-meta

Facebook becomes Meta: why the tech giant is changing its name?

The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...

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Idées stratégie e-commerce Black Friday

Black Friday 2021: digital strategy ideas for your e-commerce

Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...

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TikTok

“As seen on TikTok”: the new “As seen on TV”

TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...

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