Chiffres Youtube

YouTube: 2022 key figures & trends

A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and...

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Guide Instagram Marketing

Instagram guides: a powerful tool for your social media marketing

What is an Instagram Guide?   Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme. Just like a folder in a paper...

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Twitch streaming 2021

Twitch: a strong 2021 for the streaming platform

Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...

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e-commerce soldes d'hiver

Prepare your e-commerce for the 2022 winter sales

No sooner had Christmas and the festive season ended than the 2022 winter sales began! This year, they started on Wednesday 12 January and will last for six weeks, ending on Tuesday 8 February...

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nft-marketing

NFT: the future of marketing?

We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...

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preparer ecommerce noel

Statistics and facts to prepare your e-commerce for Christmas

Did you know that an overwhelming majority of French people prepare Christmas on the Internet? And that the 7 days before Christmas week are the best sales days of December? Every year, as...

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Coca-Cola : Real Magic

Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic

Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...

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Facebook-meta

Facebook becomes Meta: why the tech giant is changing its name?

The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...

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Idées stratégie e-commerce Black Friday

Black Friday 2021: digital strategy ideas for your e-commerce

Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...

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TikTok

“As seen on TikTok”: the new “As seen on TV”

TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...

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influenceurs-recommandations-achat

Influencers: 3 out of 5 Internet users follow their purchase recommendations

Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...

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Facebook launches new tools to protect children

Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...

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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...

Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...

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Chiffres TikTok

TikTok: figures and trends 2022

With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...

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Mode et digital

The LVMH Prize on Youtube and Instagram: when fashion goes digital

The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...

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e-reputation santé et médical

Google reviews in the health sector

No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...

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Development: should we look to Node.js for 2020?

Development: should we turn to Node.js in the future?

Node.js: the technology that goes up and up... and up again. This is not a new topic for developers. Since its launch in 2009, Node.js has not stopped making emulators. Some see him as the future...

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How to optimize the delivery for your Magento e-commerce ?

How to optimize the delivery for your Magento e-commerce ?

What would be the purpose of a Magento e-commerce without delivery? To his loss. As soon as a purchase is made online, delivery is inevitable. On this subject, cyber buyers all have different...

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List of the best Magento 2 modules

A list of the best modules for Magento 2 is necessary, as extensions for the second version of the e-commerce giant are slowly but surely starting to be developed. For a little appetizer, let's...

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The 11 best E-commerce that give ideas and inspiration

The 11 best E-commerce sites’ that give ideas and inspiration

You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...

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