We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
<Read>Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
<Read>Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...
<Read>As you know, our digital environment is constantly changing. Marketing, SEO and social media strategies, as well as the ways in which people interact with mobile devices, make online...
<Read>In the search engine market, Google is the undisputed leader. With more than 92% of the market share in France, the Mountain View company imposes its codes in the referencing and the race to the...
<Read>Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
<Read>In today's society, advertising is everywhere. In the street, on television, in the media, on the computer, on the telephone: advertising messages are now part of our daily lives. As the holidays...
<Read>When you are a professional in the tourism sector, referring to a tourism marketing calendar becomes essential in order to effectively manage your communication strategy. By listing important...
<Read>Travel bloggers and influencers are paid to travel. Behind this enticing vision of the world of influence lies a profession and a reality that is much more professional than it seems. Today's...
<Read>Communication campaigns on the subject of children and young people must be fair, because adults expect companies to be on the ball in this sensitive area. Whether it's on television, the Internet or...
<Read>Search engines have become the new encyclopaedias for Internet users and the key queries typed on Google speak volumes about the concerns of the French. Alioze is particularly interested in parents'...
<Read>Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
<Read>The years 2020 and 2021 are tough times for the restaurant industry. Between the confinements, curfews and the introduction of the health pass, restaurant owners are seeing their business undermined....
<Read>You manage a restaurant and you are out of ideas for your next marketing campaign? It is never easy to find the right words and images for your target audience, while at the same time asserting your...
<Read>Social media and especially Instagram are very powerful tools for restaurant businesses. 8 out of 10 young French people have discovered a product or a place through an influencer. 38% of Instagram...
<Read>Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
<Read>Museums, theatres, cinemas, concerts... The world of culture is currently going through a very difficult period. Despite the lack of visibility regarding a return to normalcy, it is essential to...
<Read>Car buyers can't get enough of Google. In 2016, already 84% of car customers inquire about the search before buying their new vehicle. The search engine is the first source of inspiration. In order...
<Read>Watch brands have their own identity and specific target. In collaboration with major communication agencies, they pay particular attention to their marketing and seek to make their mark on the times...
<Read>Various studies analyze the search trends of Internet users on Google. This data is valuable in understanding consumer habits and behaviors. Working and elaborating your content is essential to be...
<Read>