Marketing
Will Web3 revolutionize the luxury sector?
Following the Covid crisis, the luxury sector has adapted by seizing the opportunities of Web3. NFT, metavers, blockchain are all technologies that have broadened the horizons of the biggest houses....
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Performance Max: the new Google Ads campaign for advertisers
Available for all advertisers, Google Ads Performance Max campaigns allow you to develop your performance on all Google channels (YouTube, Search, Gmail, Discover, Display Network, Maps...). This...
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Metaverse: the future of advertising?
The virtual world of the metaverse promises to revolutionize advertising. For example, traditional campaigns would be replaced by an immersive 3D experience. While some brands are still reluctant to...
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NFT: the future of marketing?
We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
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Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic
Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
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Black Friday 2021: digital strategy ideas for your e-commerce
Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...
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Web figures & trends 2022: SEO, e-commerce, marketing, social networks
As you know, our digital environment is constantly changing. Marketing, SEO and social media strategies, as well as the ways in which people interact with mobile devices, make online...
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Top tourism searches on Google in France
In the search engine market, Google is the undisputed leader. With more than 92% of the market share in France, the Mountain View company imposes its codes in the referencing and the race to the...
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Inbound marketing vs. outbound marketing: which strategy to choose for your company?
Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
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Tourism: the most beautiful communication and advertising campaigns of the last few years
In today's society, advertising is everywhere. In the street, on television, in the media, on the computer, on the telephone: advertising messages are now part of our daily lives. As the holidays...
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Tourism marketing calendar for 2021 (key dates and events)
When you are a professional in the tourism sector, referring to a tourism marketing calendar becomes essential in order to effectively manage your communication strategy. By listing important...
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Top 6 tourism influencers in France
Travel bloggers and influencers are paid to travel. Behind this enticing vision of the world of influence lies a profession and a reality that is much more professional than it seems. Today's...
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The best children’s and youth commercials of recent years
Communication campaigns on the subject of children and young people must be fair, because adults expect companies to be on the ball in this sensitive area. Whether it's on television, the Internet or...
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Parents’ Google search trends
Search engines have become the new encyclopaedias for Internet users and the key queries typed on Google speak volumes about the concerns of the French. Alioze is particularly interested in parents'...
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How to make a good marketing plan in 5 steps
Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
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Key figures and trends in the restaurant industry in 2021
The years 2020 and 2021 are tough times for the restaurant industry. Between the confinements, curfews and the introduction of the health pass, restaurant owners are seeing their business undermined....
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The best restaurant commercials of recent years
You manage a restaurant and you are out of ideas for your next marketing campaign? It is never easy to find the right words and images for your target audience, while at the same time asserting your...
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Top 6 restaurant influencers in France
Social media and especially Instagram are very powerful tools for restaurant businesses. 8 out of 10 young French people have discovered a product or a place through an influencer. 38% of Instagram...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
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Marketing calendar for culture in 2021 (key dates and events)
Museums, theatres, cinemas, concerts... The world of culture is currently going through a very difficult period. Despite the lack of visibility regarding a return to normalcy, it is essential to...
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