tendances recherches culture google france

Trends in cultural searches on Google France

The Covid and the confinements have upset the habits of the French. The ways of working and communicating have changed, as well as the way of cultivating oneself. If music, literature and cinema have...

Marques immobilieres preferees français

The French’s preferred real estate brands

When the time comes to sell or acquire real estate, various questions arise : should you go through one real estate agency or through several ? In this case, which ones to choose? Why not try to sell...

top influenceurs luxe france

Top Luxury Influencers in France

Traditionally, in influencer marketing, luxury companies have used celebrities to represent their brand. However, the brands in the sector now wish to conquer the young generation who are the...

Immobilier campagnes communication publicites

Real Estate: The most beautiful communication campaigns and advertisements of last years

The way they capture attention, some advertising campaigns are remembered for a long time. In a sector as competitive as real estate, which companies and real estate agencies have succeeded in...

top requetes luxe google france

Top luxury searches on Google in France

As a true Internet leader, Google dictates the rules of SEO and the quest for the Holy Grail: the first page of search. When you want to increase your visibility, it is therefore essential to know...

Top 5 des influenceurs immobilier en France

Top 5 real estate influencers in France

Thanks to their charisma, their energy or their willingness to pass on their knowledge, certain public figures stand out in the real estate industry. This sector has also joined the digital age and...

marques luxe preferees français

The French’s favorite Luxury brands

What are the favorite luxury brands of the French ? This question is difficult to answer because of the dire lack of consumer surveys. In order to assess luxury companies, several platforms analyzed...

Chiffres cles immobilier 2020

Key figures for the Real Estate market in 2021

Like many other sectors affected by the crisis, the real estate market is far from being spared. After a first confinement paralyzing real estate activity and making any transaction impossible, a...

calendrier marketing luxe 2021

Luxury 2021 Marketing Calendar (Key Dates and Events)

The publication calendar lists events and days not to be missed in the luxury sector. For communication professionals, this is essential for building a useful content strategy for social media, blog...

top des influenceurs beaute france

Top 5 beauty influencers in France

Beauty influencers have tremendous power. The impact they have on their large community is an essential element to be taken into account by companies in the sector. They are listened to daily by...

marques alimentaires preferees français

French’s favorite Food brands in 2020

Which food brands are popular with the French? Each year, different studies are carried out to find out the answer to this question. Several methods are used to find out everything about the tastes...

calendrier marketing beaute 2021

2021 Beauty marketing calendar (Key dates and Events)

A publication calendar is an essential tool to base your beauty marketing strategy and your communication plan. It allows you to group together the essential dates and events of the year. This will...

top recherches google france 2020

Top food searches on Google in France

Internet users are strongly interested in gastronomy. Proof of this is: "Food and drink" is the third most searched topic on Google. In order to be able to adapt the SEO strategy of your food or...

plus belles publicites beaute de ces dernieres annees

Beauty: The most beautiful communication campaigns and advertisements of last years

Companies must constantly reinvent themselves to stand out from the crowd and make an impact on consumers' minds. The ultra-competitive beauty and cosmetics sector is not immune to the need to renew...

calendrier marketing food 2021

Food Marketing Calendar in 2021 (Key Dates and Events)

The food marketing calendar summarizes all the important dates in the gastronomic and culinary sector. If you are a professional in the sector, this tool is essential for you to develop your...

marques beaute preferees français 2020

The French’s favorite beauty brands

What are the expectations of the French for beauty products ? Which cosmetic, skincare or make-up do they prefer ? Some brands are able to slip into the top of the podium thanks to a strong identity...

top recherches beaute google france

Top beauty searches on Google in France

Last year, 3.3 million beauty queries were typed into Google in Europe. The French indeed use the Internet on a daily basis to find products, seek advice, inspiration and answer their questions about...

top influenceurs food france 2020

Top 7 Food influencers in France

Gastronomy has been part of French culture and heritage for decades. The French cook at home, have their food delivered, go out to restaurants and love to talk about cooking more than anything. In...

meilleurs publicites alimentaires

Food: The best advertisements and communication campaigns of the last years

Food advertising is omnipresent in our daily lives, whether in print magazines, through films on social networks, on TV or on posters in public transport. Some food communication campaigns make more...

chiffres cles secteur food 2020

Key figures for the food sector in 2020

Agriculture, food distribution and consumption have evolved well in recent years. The French have new expectations and don't have the same desires as before. They are turning to a healthier and more...