A great marketing tool, video is one of the most popular formats on social networks, both for brands and users. This is because audiovisual content arouses a strong interest among Internet users and provokes unparalleled engagement. YouTube, which appeared in 2005, has become the most popular video medium and has broken all audience records with more than 2 billion active users per month. The platform is the second most visited website in the world, after Google (its owner since 2006). If you’re still hesitating to get started on YouTube, here are some key figures that will change your mind.
Created 18 years ago by three former PayPal employees, Youtube is still the leader of online video platforms:
Here is the first video posted on Youtube!
In France, no less than 46.6 million users are active on YouTube each month, which represents 19 million unique visitors per day. This represents almost 70% of the total French population.
As the platform has evolved, it has become more professional and has become an advertising space for brands. Not only do they use YouTube Ads, but they also entrust their promotions to influencers.
The number of content creators is constantly increasing. There are no less than 4,500 French YouTube accounts with more than 100,000 subscribers, a 20% growth compared to 2020. In France, 450 channels have exceeded one million followers, 90 more than the previous year.
Here is the list of the most followed French youtubers:
On YouTube, partnerships between brands and influencers are multiplying. This is good for the platform, but also for the content creators who take advantage of it to generate their own income.
YouTube Ads are presented in the form of short videos at the start of the viewing by the user, lasting five seconds.
The evolution of advertising on YouTube follows the positive progression of the number of users and traffic. In 2020, it is estimated that the visibility of YouTube Ads will reach 95%.
It is also worth noting that YouTube ads attract 62% of visitors’ attention, compared to 45% for TV spots. This is a significant advantage for brands. Especially when we know that Internet users memorize more easily the advertising messages broadcasted on the platform.
YouTube is an essential marketing tool for communicating with existing customers and attracting new prospects. It is a platform that reaches a large and wide audience. This success can be explained in part by the ease of consumption of content by users and the video format that arouses great interest.
The online video platform is positioned as an important potential for all brands. The virality of the videos strongly contributes to the development of their notoriety (an average increase of 14%) and leads.
The video format allows to create a high engagement rate among users (likes, comments), and to establish a close relationship with the audience.
The application also allows to stand out from the competition and to propose original, creative and quality video content, in line with the brand’s identity. Moreover, the content ideas are infinitely adaptable: tutorials, product presentations, influencer partnerships, challenges… It is possible to do everything in video!
90% of users claim to have discovered new brands or products via YouTube. This is a very promising figure to support the customer journey and shows the interest of investing in a content strategy on this social network.
YouTube keeps its place as an entertainment behemoth. It’s a highly profitable platform with ever-growing advertising revenues. The network generated $20 billion in revenue in 2020, a 30% growth over 2019. That’s nearly double the profit in two years ($11.16 billion in 2018) and a threefold increase compared to 2017 ($8.15 billion). And that’s despite the pandemic and brand advertising budget cuts.
With the number of users constantly increasing, and the increase in revenues related to advertising, streaming and video games predicted for 2025 in France (source: Pwc), everything suggests that the growth of the famous online video platform is not ready to stop.