Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom on the labels of natural cosmetics.
More and more consumers are choosing beauty products that are good for their skin and the environment. This means opting for green or organic cosmetics or avoiding certain toxic ingredients.
But a big question arises: how to be sure that these are natural products and not “greenwashing”? These misleading information are not so rare. Some beauty brands do not hesitate to surf on the trend and to spread misleading advertising.
This is when certifications become very important. These certifications guarantee to consumers that the products are made from certified natural ingredients and according to a clean manufacturing process.
The labels set specific criteria to be respected, both for the health of users and for the protection of the environment. If a product does not meet these requirements, it cannot be considered organic.
Several certifications exist, among which there are :
Faced with unclear regulations, labels are emerging to certify clean and organic cosmetics. This is an important guarantee to prevent consumers from being misled by greenwashing operations.