Natural cosmetics: overview of labels and certifications

Consumer interest in green and natural beauty has never been stronger. But between marketing and real certifications, it is important to ensure that organic cosmetics meet certain regulations. Zoom on the labels of natural cosmetics.


The importance of certifications in cosmetics

More and more consumers are choosing beauty products that are good for their skin and the environment. This means opting for green or organic cosmetics or avoiding certain toxic ingredients.

But a big question arises: how to be sure that these are natural products and not “greenwashing”? These misleading information are not so rare. Some beauty brands do not hesitate to surf on the trend and to spread misleading advertising.

This is when certifications become very important. These certifications guarantee to consumers that the products are made from certified natural ingredients and according to a clean manufacturing process.

The labels set specific criteria to be respected, both for the health of users and for the protection of the environment. If a product does not meet these requirements, it cannot be considered organic.


Natural beauty labels

Several certifications exist, among which there are :

  • The NATRUE label which applies to the choice of raw materials and finished cosmetic products. It is reserved for those with a high level of natural and organic ingredients.
  • The COSMOS standard which is the most popular certification for cosmetics. It defines the rules to follow in terms of sourcing, manufacturing, marketing and control.
  • The BDIH certificate, which determines the permitted plant, animal and mineral raw materials, the prohibited substances, the approved preservatives and which acts in favor of animal protection.
  • The EU eco-label which promotes a circular economy and advocates the manufacture of recyclable and sustainable products. These must meet strict rules from the extraction of raw materials through production and distribution to disposal.
  • The ISO16128 standard that defines the main guidelines for a cosmetic product to meet natural and organic criteria.

Faced with unclear regulations, labels are emerging to certify clean and organic cosmetics. This is an important guarantee to prevent consumers from being misled by greenwashing operations.

Alioze, the global digital marketing agency specialized in beauty and cosmetics, will help you in your communication strategy, and develop a tailor-made service for your brand or company.

0  commentaire Karim Akrout, Wednesday 20 April 2022
Beauty, Communication

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