Plus belles campagnes de communication horlogerie

The most beautiful watchmaking communication campaigns

Watch brands have their own identity and specific target. In collaboration with major communication agencies, they pay particular attention to their marketing and seek to make their mark on the times...


Trends in watch and clock searches on Google

Various studies analyze the search trends of Internet users on Google. This data is valuable in understanding consumer habits and behaviors. Working and elaborating your content is essential to be...

Les marques de montres préférées des français

France’s favourite watch brands

Watchfinder is an Internet site specialising in the sale of second-hand watches. Each year, it records the key queries typed into Google concerning approximately 2,000 different watch references....

calendrier marketing horlogerie

Watch Marketing Calendar 2021 (key dates and events)

The publication calendar is the tool that lists all the events not to be missed in the watchmaking sector. As a communications professional, it will help you find inspiration for writing on social...


Top watch influencers

As a communicator in the watch industry, you are certainly looking for influential personalities to improve your reputation and increase your sales. Watch brands, often traditional, still rely on...

Les chiffres clés de l’horlogerie en 2021

Key figures for the watch industry in 2021

The pandemic has turned the watchmaking industry upside down. Although the 2020 balance sheet is not as good as that of the previous year, the watch industry is nevertheless resilient. Studies of the...