Marketing
Top 6 restaurant influencers in France
Social media and especially Instagram are very powerful tools for restaurant businesses. 8 out of 10 young French people have discovered a product or a place through an influencer. 38% of Instagram...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
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Marketing calendar for culture in 2021 (key dates and events)
Museums, theatres, cinemas, concerts... The world of culture is currently going through a very difficult period. Despite the lack of visibility regarding a return to normalcy, it is essential to...
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Top automotive searches on Google
Car buyers can't get enough of Google. In 2016, already 84% of car customers inquire about the search before buying their new vehicle. The search engine is the first source of inspiration. In order...
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The most beautiful watchmaking communication campaigns
Watch brands have their own identity and specific target. In collaboration with major communication agencies, they pay particular attention to their marketing and seek to make their mark on the times...
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Trends in watch and clock searches on Google
Various studies analyze the search trends of Internet users on Google. This data is valuable in understanding consumer habits and behaviors. Working and elaborating your content is essential to be...
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Top education searches on Google in France
The Covid pandemic has strongly impacted our daily lives and relationship to the world and education has been hit in the front line. The various lockdowns have forced schools and universities to...
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France’s favourite watch brands
Watchfinder is an Internet site specialising in the sale of second-hand watches. Each year, it records the key queries typed into Google concerning approximately 2,000 different watch references....
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The best education ads of recent years
Universities, schools and government must be imaginative in their communication strategy to win over young people and adults in training. How can we make people want to learn without imposing and...
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Top influencers in teaching and education in France
Traditional advertising is still omnipresent in our daily lives: press, urban billboards, TV and radio. However, brands in all fields are increasingly turning to influencer marketing. Education...
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Education and Teaching Marketing Calendar 2021
Are you looking for ideas to animate your social networks or your blog news? Find all the key dates of the year 2021 in the education and teaching sector to inspire you in your content...
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Marketing calendar for lawyers in 2021 (key dates and events)
The 2021 lawyer marketing calendar is available. Find important events, dates and days in the legal sector in this tool designed for legal professionals. Do you want to build a coherent and...
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Real Estate Marketing Calendar 2021: Events, trade shows and key dates
Every time of year is an opportunity for real estate professionals to stand out and explore new opportunities. For real estate agents, representatives, developers and other professions in the sector,...
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Top real estate searches on Google in France
As the undisputed leader in search engines, Google makes life easier for hundreds of millions of people around the world. Every second, more than 63,000 queries are launched in the famous search...
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Children and Youth Marketing Calendar 2021
Alioze has compiled for you all the essential dates of 2021 in the children and youth sector. If you are a communicator for a family brand, this marketing calendar is for you! This tool will inspire...
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2021 Automotive Marketing Calendar (key dates and events)
The publication calendar is the tool that compiles all the events to remember in the automotive sector. As a communicator, it helps you come up with ideas for writing your social media posts and blog...
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Watch Marketing Calendar 2021 (key dates and events)
The publication calendar is the tool that lists all the events not to be missed in the watchmaking sector. As a communications professional, it will help you find inspiration for writing on social...
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Top automotive influencers
Companies in the automotive sector can no longer ignore influencer marketing as a way to get the word out and build their brand. Automotive influencers have considerable power over their community...
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Top watch influencers
As a communicator in the watch industry, you are certainly looking for influential personalities to improve your reputation and increase your sales. Watch brands, often traditional, still rely on...
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How to make a brand platform + Examples
In increasingly competitive markets, a company's success depends primarily on its marketing strategy. Multi-national, start-up or SME, the creation of a brand platform represents the essential...
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