Marketing
Top 7 jewellery influencers
Jewelry influencers have a lot of power. Whether they're putting up videos on YouTube, writing on their blogs or sharing their best photos on Instagram, they've managed to build a loyal community...
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Top 7 hotel influencers
According to a study by Voyages-sncf, 70% of Millenials chose their holiday destination thanks to a photo seen on Instagram. Social networks have become an essential part of a communication plan. As...
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Jewellery marketing calendar 2021
The publication calendar is the essential tool that allows you to group together all the key dates and unmissable events in the jewellery industry. If you are a communicator in the jewellery sector,...
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France’s favourite jewellery brands
Jewellery is a true tradition of craftsmanship in France and its know-how is recognized throughout the world. The French know this and take advantage of it. They are the first customers of jewelry...
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Trends in jewellery searches on Google in 2023
What are the most typed jewelry queries in 2023 on Google? What are the behaviors of Internet users and jewelry customers? As a professional in the jewellery industry, you need to know the customer...
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Top 5 best hotel ads
Communication campaigns on the theme of the hotel industry must be striking in the face of strong competition. Even though customers are increasingly using the Internet for information before booking...
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Hotel marketing calendar 2021
All hotel professionals need to know about the sector's key events, not only to take part in them but also to keep abreast of the latest news. This editorial calendar lists the useful dates for...
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Trends in hotel searches on Google in 2023
What are the most typed searches in 2023 on Google in the hotel sector? What are the behaviors of Internet users and hotel customers? It is essential to know how tourists and business clients find...
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France’s favourite hotels
According to a Statista survey, 33% of respondents choose hotels as their holiday accommodation. The hotel sector therefore accompanies many French people in their leisure time. Companies also...
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Key figures for the watch industry in 2021
The pandemic has turned the watchmaking industry upside down. Although the 2020 balance sheet is not as good as that of the previous year, the watch industry is nevertheless resilient. Studies of the...
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Key figures for the automotive industry in 2021
Alioze has compiled for you the key figures for the automobile in 2021. They provide essential information about the car market in France today. In 2021, after a year of covid and repeated...
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Key figures for tourism and E-tourism in 2021-2022
The tourism industry is nowadays intimately linked to the web. This sector was one of the first to adapt to the digital transformation. E-tourism has exploded and is now the third most important...
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Key figures for the education sector in 2021
We have compiled the key figures for primary, secondary and higher education in 2021. They provide essential information about education in France today. In 2021, in the age of covid, it is...
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Key figures for lawyers in 2021-2022
After a period of growth in recent years, the legal market has been violently interrupted by the health crisis of 2020-2021. Many professionals in the sector have suffered sharp drops in income and...
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Key figures for the culture sector in 2021-2022
It is important to know the cultural habits of the French, in order to understand their needs and desires. Here are some key figures for the cultural sector in 2021-2022. These trends help to...
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Key figures for wine and spirits in 2021
How to position yourself in the wine and spirits market in 2021? The year 2020 has been turned upside down by the arrival of covid and the health crisis. Cafe-bars and restaurants were forced to...
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Key figures for the Children and Youth markets in 2021
It is important to know the purchasing habits of the French for their children, to be able to understand the needs and desires of the very young and their parents. Here are some key figures for...
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Key figures for the hotel industry in 2021
Understanding how the French book and search for information about their hotels is essential to adapt to new behaviors and uses. After a difficult year for hoteliers, the slow recovery from the...
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Key figures for the jewellery industry in 2021
The Francéclat Observatory and Panel 5 have released the latest key figures for the jewellery industry. The unprecedented crisis of 2020 has had a huge impact on the sector. What impact has it had...
<Read>Top Influencers for Children and Families
Do you work for a child and family brand? Looking for an easy way to communicate with parents? Collaborating with a mom or dad influencer is a real asset for your digital marketing. This allows you...
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