How do you create a call-to-action button that converts?
Looking for a way to optimize your conversion rates? Take the time to think about creating good call-to-action buttons: they are critical to converting your website visitors into leads. How to...
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Psychological influence of colors in web marketing
Consciously or unconsciously, the colours that surround us affect our perception of things, our mood and our behaviour on a daily basis. Marketing is no exception! In all aspects of design, from...
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Influencer Marketing: Finding & Contacting Influencers
Did you know that 57% of consumers have made a purchase based solely on the recommendation of a digital influencer? An impressive figure that proves that word-of-mouth remains one of the most...
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Top free and paid SEO tools for natural referencing
. In France alone, more than 80% of traffic comes from Google alone. It is therefore essential to climb to the top of the search results in order to improve the acquisition and conversion...
<Read>Magento 2 migration: is it the right time?
Since its release in November 2015,Magento 2 has been the talk of the town in the specialized community. Is this new version stable? Subject to bugs? As the release of Magento 2 is now almost...
<Read>Mobile First Index: adapting to the new Google search
Over the past couple of years, the SEO and search world has been talking about the biggest change to Google search results in some time. This change is Mobile-First Indexing, resulting from...
<Read>7 Good Reasons to Connect ERP and E-Commerce
One of the main problems of a large e-commerce site is the management of orders, the customer base and the product catalogue. Maintaining this information can quickly become tumultuous and...
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How to turn your Instagram into an e-commerce sales place?
The majority of social networks, and Instagram in particular, offer the opportunity to build brand awareness and engage with customers in real time. In addition to being a showcase for your...
<Read>How do PR and SEO work together for the better?
In an ever-changing digital environment, marketing and communication channels work together more closely than ever before, making it impossible to separate SEO and PR. On the one hand, SEO uses...
<Read>Weak vs. strong artificial intelligence and the work revolution
Alioze contributes every day to improve the visibility of companies on Google. Our job is to constantly work on Google's algorithms and their consequences on people and companies. Without really...
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