Google AMP: the right mobile format for your web pages
Full foot in mobile first. With the deployment of its open source AMP (Accelerated Mobile Pages) format, Google wants to accelerate and improve the reading experience on mobile. While there are...
<Read>10 Examples of Chatbots to use to boost your Business
By offering customers another way to interact with brands, chatbots complement social networks and apps. Active 24/7, and able to be programmed to interact in any language, chatbots are a...
<Read>How to add structured data for your website’s SEO?
Structured data is important for SEO. Not only do they allow search engines to better understand what your site is about and what your content "means", but they also change the way your search...
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How does artificial intelligence benefit e-commerce?
Surely you've heard of artificial intelligence (AI)? Although for some people it still only evokes science fiction and robotics, it is nevertheless part of all aspects of our daily lives. From...
<Read>How to adapt your e-commerce site to voice search, the future of SEO?
As an agency specialized in SEO, we know the importance of constantly adapting your strategy to Google's SEO to Google's algorithms, but also to the continuous technological changes. The next...
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6 tips for creating a successful Facebook Ads
Setting up a Facebook Ads is one of the best ways to promote your business and products online. The social network is not only number one in terms of number of users, but it is also versatile in...
<Read>Optimizing the webperf: tips and SEO impacts in 2023
The"webperf" issues that many e-retailers face are recurrent. Due to a lack of knowledge of the techniques to be implemented, the web performance can however be improved relatively easily thanks to a...
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What to put in the general conditions of sale of its E-commerce?
Writing general terms and conditions of sale (GTCs) is one of the essential steps in the redesign or creation of an e-commerce... And it is also one of the most demanding tasks. Most consumers...
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Top tourism searches on Google in France
In the search engine market, Google is the undisputed leader. With more than 92% of the market share in France, the Mountain View company imposes its codes in the referencing and the race to the...
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The French’s favourite tourism brands in 2021
What are the French's favourite tourism brands? Looking at the last two rankings, the tourism companies most appreciated by French travellers and tourists are not always French. While we'll...
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Featured snippets: how to appear in position zero on Google?
Have you noticed that more and more often, when you make a Google query, you get an answer directly in the search results? In SEO, this type of search result is called Featured Snippets ...
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How to maintain and develop your business in times of Coronavirus / crisis?
Attack, humanitarian disaster, yellow vest movement and now the Coronavirus... So many periods of "crisis" that have commercial and economic consequences in the more or less long term. For...
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Inbound marketing vs. outbound marketing: which strategy to choose for your company?
Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
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Tourism: the most beautiful communication and advertising campaigns of the last few years
In today's society, advertising is everywhere. In the street, on television, in the media, on the computer, on the telephone: advertising messages are now part of our daily lives. As the holidays...
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Tourism marketing calendar for 2021 (key dates and events)
When you are a professional in the tourism sector, referring to a tourism marketing calendar becomes essential in order to effectively manage your communication strategy. By listing important...
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Top 6 tourism influencers in France
Travel bloggers and influencers are paid to travel. Behind this enticing vision of the world of influence lies a profession and a reality that is much more professional than it seems. Today's...
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The best children’s and youth commercials of recent years
Communication campaigns on the subject of children and young people must be fair, because adults expect companies to be on the ball in this sensitive area. Whether it's on television, the Internet or...
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Parents’ Google search trends
Search engines have become the new encyclopaedias for Internet users and the key queries typed on Google speak volumes about the concerns of the French. Alioze is particularly interested in parents'...
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How to make a good marketing plan in 5 steps
Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
<Read>Abandoned Cart Recovery: Best Practices 2023
Shopping cart abandonment, the scourge of e-commerce? Studies agree that between half and three-quarters of Internet users abandon their shopping carts along the way. Of course, trying to...
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