Branded NFT: focus on the most successful campaigns

Which brands are most active in NFT? Some industries use the non-fungible token to achieve different objectives such as customer relationship management, metavers, collections or privileged access....


SEO best practices in 2023

SEO is a field that is constantly adapting and depends on the numerous updates of Google's algorithms. It is therefore essential to remain attentive to the latest trends in natural referencing in...


Luxury sector: stratospheric 2022 results

The world of luxury goods is posting historic profits, with the LVMH group's 2022 results reaching over 21 billion euros. This exceptional result is explained by a strong increase in its activity in...


2023-2024 Fashion Week: men’s fashion in full swing

The 2023-2024 collections of Paris Fashion Week illustrate the development of men's fashion. In full evolution, this sector offers a particularly interesting field of expression for the big houses....


5 good reasons to use a Shopify agency

Shopify allows businesses to create and run their online store. Hosted on the cloud for a monthly fee, this store offers real visibility and allows you to quickly reach your sales goals. But it is...


The fashion influencers take the turn of the Slow-fashion

Thanks to a growing ecological and environmental awareness, the fashion world is slowly abandoning fast-fashion in favor of slow-fashion, which is now advocated by several influencers. This new...


Marketing: best practices to start 2023!

The new year is almost here, it's time to take stock and especially the moment to prepare 2023 from a communication and marketing strategy point of view. First of all, take a look at your current...

Horlogerie de luxe : le marché de la seconde main

Watchmaking: the luxury watch at the time of the second hand

In full effervescence, the second-hand market now extends to watches with Mostra Store's luxury watches. In addition to economic and ecological issues, second-hand watches also respond to a quest for...

Luxe et mode : seconde main

Metavers: luxury positions itself on the second-hand market

Luxury brands are currently facing a major challenge: to impose themselves on the second-hand market. Faced with the phenomenal growth of second hand resale platforms, the big houses are trying to...

Instagram NFT Polygon

NFTs are coming to Instagram via Polygon

At its Creator Week event, Meta announced that Instagram would soon allow content creators to produce and sell NFTs. Described as digital collectibles, these virtual items are effectively...


Will Web3 revolutionize the luxury sector?

Following the Covid crisis, the luxury sector has adapted by seizing the opportunities of Web3. NFT, metavers, blockchain are all technologies that have broadened the horizons of the biggest houses....

TikTok et le e-commerce

The TikTok application takes on e-commerce

Following an announcement published by TikTok on the professional social network LinkedIn, it appears that the Chinese application would seek to launch into e-commerce. Would the ambition of the...

NFT et santé

Health: NFTs for the medical sector

A true certificate of authenticity, the NFT appears to be a particularly reliable dematerialized medium, whose uses could be extended to the healthcare field. The content of this non-fungible token...


Web3 to fight against global warming?

The exploitation of the various technologies inherent to the Web3 could allow to act effectively against global warming. This observation led to the creation of the Crypto Sustainability Coalition by...

Dépenses santé 2021-2022

Healthcare: historic growth in medical spending in 2022-2023

The medical community is showing a historic increase in healthcare spending in 2022-2023. With +7.9% of consumption of care and medical goods (CSBM), this increase in activity is explained by a...

Roblox : publicité immersive

Metavers: immersive ads from 2023?

The famous video game Roblox renews its financial strategy by deploying immersive ads in a metaverse manner. These ads, integrated directly into the game from 2023, should represent an important...

Stella Mc Cartney et Lvmh

Stella McCartney and LVMH launch a conscious luxury beauty line

Designer Stella McCartney will launch her own "conscious luxury" beauty line in September, in collaboration with LVMH. This new brand of responsible cosmetics, named STELLA, corresponds to the values...

TikTok stories : Instagram et Facebook

TikTok: Tiktok Stories available on Facebook and Instagram

Tiktok recently confirmed to the web news specialist TechCrunch the launch of its new feature. It will allow its users to post their Tiktok Stories on Meta social networks: Facebook and Instagram. It...

Horizon Worlds métavers France

Horizon Worlds: Meta’s metaverse comes to France

Since Tuesday, August 16, 2022, the metaverse of the company Meta (formerly Facebook) has arrived in France under the name Horizon Worlds. This parallel universe offers professional meetings, games...


Capgemini partners with Unity on metavers

IT giant Capgemini is showing its ambitions for the metaverse by signing a partnership with Unity. The latter specializes in the creation and management of three-dimensional content in real time. The...