Coca-Cola : Real Magic

Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic

Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...

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Facebook becomes Meta: why the tech giant is changing its name?

The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...

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Idées stratégie e-commerce Black Friday

Black Friday 2021: digital strategy ideas for your e-commerce

Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...

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“As seen on TikTok”: the new “As seen on TV”

TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...

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influenceurs-recommandations-achat

Influencers: 3 out of 5 Internet users follow their purchase recommendations

Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...

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Facebook launches new tools to protect children

Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...

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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...

Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...

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Chiffres TikTok

TikTok: figures and trends 2021

With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...

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Mode et digital

The LVMH Prize on Youtube and Instagram: when fashion goes digital

The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...

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e-reputation santé et médical

Google reviews in the health sector

No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...

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e-reputation santé et médical

Health and e-reputation: the importance of Google reviews

No sector escapes ratings and Google reviews, and the health sector is not spared! The "click-note" has replaced the "word-of-mouth": stars, thumbs up and reviews of all kinds make and break the...

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Development: should we look to Node.js for 2020?

Development: should we turn to Node.js in the future?

Node.js: the technology that goes up and up... and up again. This is not a new topic for developers. Since its launch in 2009, Node.js has not stopped making emulators. Some see him as the future...

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How to optimize the delivery for your Magento e-commerce ?

How to optimize the delivery for your Magento e-commerce ?

What would be the purpose of a Magento e-commerce without delivery? To his loss. As soon as a purchase is made online, delivery is inevitable. On this subject, cyber buyers all have different...

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List of the best Magento 2 modules

A list of the best modules for Magento 2 is necessary, as extensions for the second version of the e-commerce giant are slowly but surely starting to be developed. For a little appetizer, let's...

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The 11 best E-commerce that give ideas and inspiration

The 11 best E-commerce sites’ that give ideas and inspiration

You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...

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E-commerce closer to consumers thanks to the Google Barometer

E-commerce closer to consumers thanks to the Google Barometer

Understand when, how and why consumers around the world use the Internet in their shopping habits. With its Consumer Barometer, Google provides e-commerce owners and retailers with the keys to better...

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Salesforce's acquisition of Demandware gives it a foothold in e-commerce

Salesforce’s acquisition of Demandware gives it a foothold in e-commerce

$2.8 billion, the equivalent of 2.5 million € - the amount Salesforce is willing to spend to acquire Demandware reveals its expansion strategy. On Wednesday, June 1, the CRM giant announced that it...

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Is your site mobile-friendly? 10 seconds to find out

Is your site mobile-friendly? 10 seconds to find out

Is it a zero or a full house? Google has just launched an amazingly simple tool to determine the performance of a website on mobile, including smartphones and tablets. To use it, nothing could be...

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Instagram ranking algorithm: a new challenge for brands

After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...

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You don’t have to be a Facebook member to be targeted by its ads

Even those most concerned about the commercial use of their personal data will no longer be immune. Facebook has announced that it will begin serving targeted ads outside its social network and to...

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