The digital health market is expected to be worth more than $230 billion worldwide in 2023, which is an increase of 160% from 2019. What is the place of digital technology among patients and healthcare professionals in France today? Here are a few figures from the health care market to help you see things more clearly.
In the past, the patient consulted his doctor when he was ill or had questions about his health. Today, he turns first to the Internet and quickly decides for himself, without necessarily consulting. Over-the-counter (OTC) purchases of drugs are also on the rise.
Pfizer and Cercle P surveyed approximately 300 patient organizations for their views one-health. Respondents generally support digital technology, but have reservations about maintaining relationships between patients and healthcare professionals.
It is therefore necessary to continue to inform, support and reassure patients about the advantages of digital technology, especially among the elderly who fear a loss of human relationships.
In 2018, Ipsos offers a study on the use of digital by GPs.
They use different means of information and are not limited to a single channel of dissemination. They prefer the specialized press (84%) and official publications (66%) as well as exchanges with colleagues (76%), even though they use digital technology on a daily basis. Indeed, 91% of GPs use a computer every day.
They use the Internet to search for information on diseases (92%), to do administrative procedures (91%), to follow the news (78%) and to take e-learning courses (49%).
The number of applications on mobile phones continues to grow. In 2019, 204 billion apps were downloaded. What is the impact in the world of health? The Lab e-Santé, a think tank on digital health, has conducted two studies among health professionals and patients.
Social networks and discussion forums are becoming more and more important in health information to the point of creating real communities on the Internet. Here are the results of a November 2018 survey conducted by the Healthcare Data Institute (HDI):
The Healthperanto 360 barometer is another study carried out by health marketing students. It reveals that 60% of health communication will involve networks in 2019 compared to 23% in 2013. They take up a considerable amount of the information search, with Twitter and LinkedIn leading the way.