Key figures for the food sector in 2020

Agriculture, food distribution and consumption have evolved well in recent years. The French have new expectations and don’t have the same desires as before. They are turning to a healthier and more balanced diet. The digitization of our society has also disrupted consumption habits and patterns. Restaurateurs, distributors, food manufacturers, it is time to take all these new factors into account to adapt your marketing and communication.

Here are some key figures for the food sector in 2020 to help you see more clearly.

 

 

The French and Gastronomy in figures

Gastronomy is essential to the French art of living. It is part of our culture with its diversity and specialties.

  • 90% of French people appreciate gastronomy.
  • 69% find that today’s cuisine is more attractive to dining than before.
  • 50% of millennials are interested in food.

 

 

Trend: towards healthier diet

The French are changing their eating habits. They eat less meat than before and more and more local and organic products. They are more interested in the environment and their health, as these numbers show:

  • 71% of French people consume organic food at least once a week.
  • 14% of French people consume organic products every day.
  • 81% of respondents during the confinement period could consume French and local.
  • 25 to 30% of French people are flexitarians.
  • 2.5% of French people are vegans or vegetarians, or 1.7 million inhabitants.
  • 10% imagine going vegetarian soon.

The food market, and more particularly the catering market, must adapt to these changes and to new consumer demands:

  • 77% of French people would like to have more local, organic and homemade products on the menu.
  • 37% of restaurants are organic.
  • Local products represent on average 46% of food purchases by restaurateurs.

In gourmet restaurants, chefs pay particular attention to the quality of their products:

  • 97% of gourmet restaurant chefs buy local products.
  • 86% pay attention to animal welfare when buying meat.
  • 91% have at least one vegetarian dish on the menu.

The retail sector is taking the same direction. Food Service Vision, expert in the out-of-home distribution market, observes that distributors have a wider range of fresh, local and organic products. The increase in turnover for this type of food has also been on average 12.5% ​​between 2016 and 2018.

 

 

The place of the web in the food sector

Many entrepreneurs create and develop solutions to facilitate the production, logistics and distribution of food businesses and meet new consumer expectations. Foodtech is a promising market. 227 million investments were recorded in 2018 in France, making it the leading investor country in Europe. They had practically doubled compared to 2017. Some figures from the food sector show to what extent the web and new digital solutions are impacting the gastronomy market.

 

 

Food and online reservation

Online booking and click and collect, in particular, are two digital methods that are becoming increasingly popular.

  • 80% of French people decide on their restaurant thanks to information from the web.
  • 69% of French people choose after consulting online reviews, including 80% of millennials.
  • 50% of French people book their restaurant on the Internet.
  • 47% of restaurants offer an online reservation service.
  • Click and collect has increased by 51% over the past two years.
  • 33% of French people have already used click & collect.
  • 13% of restaurateurs have integrated a click & collect system into their site.

 

 

The explosion of home deliveries

For those who do not want to travel, there is delivery, which is rather topical since the arrival of the Covid-19. This system responds perfectly to the lifestyle of city dwellers, who run all week and do not always have the desire and the time to cook in the evening. As proof, home deliveries are exploding and the arrival on the market of Deliveroo in 2015 has redistributed the cards.

  • 3.3 billion euros is the amount of the French home delivery market in 2019.
  • 47% of French people have already had a meal delivered to their home.
  • 20% of restaurateurs offer delivery in 2017.
  • 30% increase in turnover for restaurants registered on Deliveroo in 2017.
  • 39% of partner companies had to recruit to compensate for the increase in activity linked to Deliveroo.
  • ⅔ restaurateurs increased their profitability thanks to home delivery.

 

 

 

Some figures from the food sector on social media

  • 70% of restaurants have an Instagram account and 80% communicate on networks in general.
  • 250 million posts are published each month on Instagram using #food.
  • 1 billion monthly interactions are made on Facebook.
  • 31% of respondents cook a dish after seeing it on Facebook.
  • 40% of Facebook users watch food related content and 28% share it, 38% and 27% on Instagram.
  • 9.5 million images are pinned to Pinterest every day.
  • 22 million tweets in 2017 concern the food theme, which represents a post every second and a half. 62% are issued by young people aged 18 and 34 and 28% by women aged 18 to 24.
  • Food is the 5th most viewed topic on Youtube.
  • 69% of millennials take a photo of their dish and 50% of 18-24 year olds share them on social media.
  • 1.5 million people use the Mapstr app.
  • 59% of millennials compare the price of groceries online and 39% review a brand or product online.

 

 

Commercial catering in 2020 in the time of coronavirus

In 2018, the survey by B.R.A Tendances Restauration magazine, supported by Food Service Vision, presented the figures for the commercial catering market. The overall turnover of the sector in France generated around 52 billion euros. But, in 2020 with the coronavirus crisis, what about the gastronomy sector? Food Service Vision published a review in May to provide an update on the state of commercial catering.

  • There was an 88% drop in turnover for commercial catering in April, 56% for catering and 43% for food stores.
  • That is a total loss estimated at 8.8 billion euros until the end of April.
  • 28% of French people have consumed in restaurants, 71% of which have had their goods delivered, 50% have taken away sales and 14% have taken the drive.

Food service Vision noted that business restarted in May. This summer, the French were able to rediscover a social life and therefore took advantage of the restaurants during their summer vacation. The new government measure which imposes a curfew in many departments is a blow to the food sector. The food industry must continue to adapt its system and organize itself as quickly as possible with digital tools. Digital has become essential in the current state and will continue to bring profound changes to the industry.

If you want to know more about the marketing strategies to adopt to promote your business or your establishment, our Alioze agency is specialized in food & culinary communication.

 

See also our article on figures and trends of the web 2020.

 

 

Sources :

 

Crédits : Stories


0  commentaire Chloé R, Tuesday 8 December 2020
Communication, Food, Marketing

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