Agriculture, food distribution and consumption have evolved well in recent years. The French have new expectations and don’t have the same desires as before. They are turning to a healthier and more balanced diet. The digitization of our society has also disrupted consumption habits and patterns. Restaurateurs, distributors, food manufacturers, it is time to take all these new factors into account to adapt your marketing and communication.
Here are some key figures for the food sector in 2020 to help you see more clearly.
Gastronomy is essential to the French art of living. It is part of our culture with its diversity and specialties.
The French are changing their eating habits. They eat less meat than before and more and more local and organic products. They are more interested in the environment and their health, as these numbers show:
The food market, and more particularly the catering market, must adapt to these changes and to new consumer demands:
In gourmet restaurants, chefs pay particular attention to the quality of their products:
The retail sector is taking the same direction. Food Service Vision, expert in the out-of-home distribution market, observes that distributors have a wider range of fresh, local and organic products. The increase in turnover for this type of food has also been on average 12.5% between 2016 and 2018.
Many entrepreneurs create and develop solutions to facilitate the production, logistics and distribution of food businesses and meet new consumer expectations. Foodtech is a promising market. 227 million investments were recorded in 2018 in France, making it the leading investor country in Europe. They had practically doubled compared to 2017. Some figures from the food sector show to what extent the web and new digital solutions are impacting the gastronomy market.
Online booking and click and collect, in particular, are two digital methods that are becoming increasingly popular.
For those who do not want to travel, there is delivery, which is rather topical since the arrival of the Covid-19. This system responds perfectly to the lifestyle of city dwellers, who run all week and do not always have the desire and the time to cook in the evening. As proof, home deliveries are exploding and the arrival on the market of Deliveroo in 2015 has redistributed the cards.
In 2018, the survey by B.R.A Tendances Restauration magazine, supported by Food Service Vision, presented the figures for the commercial catering market. The overall turnover of the sector in France generated around 52 billion euros. But, in 2020 with the coronavirus crisis, what about the gastronomy sector? Food Service Vision published a review in May to provide an update on the state of commercial catering.
Food service Vision noted that business restarted in May. This summer, the French were able to rediscover a social life and therefore took advantage of the restaurants during their summer vacation. The new government measure which imposes a curfew in many departments is a blow to the food sector. The food industry must continue to adapt its system and organize itself as quickly as possible with digital tools. Digital has become essential in the current state and will continue to bring profound changes to the industry.
If you want to know more about the marketing strategies to adopt to promote your business or your establishment, our Alioze agency is specialized in food & culinary communication.
See also our article on figures and trends of the web 2020.
Crédits : Stories