2021 Fashion Marketing Calendar

For clothing and ready-to-wear professionals, a calendar listing all the important dates in the fashion industry is essential in developing a communication and editorial strategy. You can then surf an event on your social networks or schedule blog posts on ready-to-wear news. All occasions are good to enhance your products between trade shows, parades, celebrations and holidays, major events and specific days.

Using our 2021 fashion marketing calendar, start thinking about your future communications now and anticipate as much as possible.


January 2021 Fashion Marketing Calendar

It’s back to school after the Christmas holidays, we are full of good resolutions for the new year that begins. Recovery is never easy, but luckily fashion is making a comeback as well. We run to the sales before the arrival of the new collections. Then, parades and fairs for fashion professionals follow one another. Fashion Week is coming to Paris. The Haute Couture fashion shows will take place from January 25 to 28, 2021.

Fashion is no longer just for women and Men’s Fashion Week begins January 19.

  • New year: 1st
  • Epiphany: 3
  • Return of Christmas holidays: 4
  • Sales start in France for the Fall-Winter collection: 6
  • World Without Pants Day: 13
  • Blue monday: 18
  • Paris Fashion Week Men’s Fashion: from 19 to 24
  • Who’s Next Show – Traffic: from 22 to 25
  • Haute Couture show: from 25 to 28
  • International lingerie fair / Interfilière: January 23, 24 & 25
  • Grammy Awards: 31
  • New York Fashion Week: dates to be confirmed
  • London Fashion Week: dates to be confirmed
  • Milan Fashion Week: dates to be confirmed


February 2021 Fashion Marketing Calendar

February break is the order of the day. At the end of the sales, shops are delivered with collections from last year’s October catwalks. We dress up for the Carnival of Venice, Rio and Mardi-Gras and we put on our most beautiful ensemble for the evening of lovers.

  • Holidays: zone A (6 to 22), zone B (20 to 8 March), zone C (13 to 1 March)
  • VI Nations Rugby Tournament: March 6 to 20
  • Venice Carnival: 6 to 16
  • Valentine’s Day: 14
  • Mardi Gras: 16
  • Rio Carnival: 21
  • Shelving of the “Cruise / Cruise / Resort” collections of the parades presented in October 2020


March 2021 Fashion Marketing Calendar

The beautiful days are finally arriving and the days are lengthening with the change of time. We bring out his spring wardrobe. March is also the month of the arts.
Theater, cinema and fashion are in the spotlight. It’s the Parisian week of ready-to-wear fashion shows. The renowned Fashion Week unveils the trends for next season. The big luxury brands, Dior, Isabel Marant, Chanel, or even Louis-Vuitton present the new collections during this legendary week.

  • Paris Fashion Week Women’s Fashion: 1 to 9
  • First class, the accessories fair: from 5 to 7
  • Grandmother’s Day: 7
  • International Women’s Day: 8
  • International Start-up Day: 11
  • Saint Patrick: 17
  • World Recycling Day: 18
  • Spring: 20
  • International Day of Happiness: 20
  • World Theater Day: 27
  • Daylight saving time change: 28
  • Printemps du cinema: from 29 to 31


April 2021 Fashion Marketing Calendar

Spring holidays allow you to breathe a bit. The month of April starts with a joke, then it’s chocolatey, artistic, athletic, creative and literary. In fashion, spring-summer collections are shelved. We envy the beautiful dresses of stars at the 93rd Academy Awards.

  • Holidays: zone A (10 to 26), zone B (24 to 10 May), zone C (17 to 3 May)
  • April Fool’s Day: 1st
  • Easter: 4
  • European days of crafts: 6 to 11
  • Coachella: 9 to 11
  • Paris Marathon: 11
  • World Art Day: 15
  • Digital Women’s Day and Creativity: 21
  • World Earth Day: 22
  • World Book Day: 23
  • 93rd Academy Awards: 25
  • World Dance Day: 29
  • Shelf display in the stores of the spring-summer collections of the year


May 2021 Fashion Marketing Calendar

May 1 and 8 are Saturdays this year. Fortunately, Ascension Thursday and Pentecost Monday make it possible to organize long weekends. The rise of the steps at the Cannes Film Festival and the Haute Couture clothes of celebrities make you dream. We put on our sportswear clothes during the Grand Prix in Monaco, the Roland-Garros tournament or the Champions League.

  • Labor Day: 1st
  • Armistice 1945: May 8
  • Cannes Film Festival: May 11 to 22
  • Ascension: 13
  • Museum night: 15
  • Eurovision final: 22
  • Monaco Formula 1 Grand Prix: 20 to 23
  • Opening of Roland-Garros: 23
  • Pentecost: 23
  • Champions League Final 2021: 29
  • Mother’s Day: 30


June 2021 Fashion Marketing Calendar

Summer is the end of school and the time for summer vacation. Now is the time to take advantage of the summer sales to pack your suitcase for the next destination. The man is in the spotlight between Father’s Day and Paris Fashion Week for men.

  • World Cycling Day: 3
  • World Environment Day: 5
  • Miniskirt Day: 6
  • World Oceans Day: 8
  • 24 H of Le Mans: 12 and 13
  • World Wellness Day: 13
  • International Surfing Day: 20
  • Father’s Day: June 20
  • World Yoga Day: 21
  • Music festival and summer: 21
  • Paris Fashion Week Men’s Fashion: from 22 to 27
  • Spring-summer collections sale: 23


July 2021 Fashion Marketing Calendar

We start the month of July naked with the world day of naturism. The opportunity to divert this event for fun communication. The Olympic Games in Japan initially scheduled for 2020 are postponed until July 23, 2021. The major Parisian fashion houses unveil their creations during Haute Couture fashion shows. Showrooms, parties and nearly 100 parades fuel this crazy week.

  • World Naturist Day: 1st
  • Tour de France: July 2 to 25
  • Haute Couture show: 4 to 8
  • Summer vacation: 6
  • National day: 14
  • Tokyo Olympics: 23 to August 8


August 2021 Fashion Marketing Calendar

August celebrates animals. The days for the cat, the dog, the lion, and the elephants follow one another. Why not focus your communication on this idea?
World Blog Day is a place to put yours first.

  • World Beer Day: 7
  • International Cat Day: 8
  • World Lion Day: 10
  • World Elephant Day: 12
  • Assumption: 15
  • World Photography Day: 19
  • World Dog Day: 26
  • World Blog Day: 31
  • Displayed in stores for the pre-fall collections of the year.


September 2021 Fashion Marketing Calendar

The re-entry takes place this year on September 1st. Glitter is also back. The planned festivities will sublimate fashion with the Deauville Festival, before attacking Women’s Fashion Week at the end of September.

  • Back to school: 1st
  • Deauville Festival: 5
  • World Beard Day: 5
  • Heritage Days: 18 and 19
  • Fall: 22
  • Feast of gastronomy: 25 and 26
  • World Maritime Day: 24
  • Paris Fashion Week Women’s Fashion: September 27 to October 5
  • First class, the accessories fair: dates to be confirmed
  • Bijorhca Jewelery Fair: dates to be confirmed


October 2021 Fashion Marketing Calendar

Contemporary art is enjoying its heyday with the FIAC scheduled for Paris from October 21 to 24, 2021 and that’s good, it’s also the school holidays. On Halloween, you can put on your best costume.

  • Pink October: 2
  • All Saints holidays: from 16 to 31
  • International Contemporary Art Fair: 21 to 24
  • Halloween: 31
  • Winter time: 31


November 2021 Fashion Marketing Calendar

Autumn is here and the days are shrinking. Treat yourself to Black Friday, a great sales opportunity. The previous day, fashion was celebrated at Sainte-Catherine at the Hôtel de Ville in Paris. The creators show their know-how by creating magnificent hats which will be worn during the next parades.

  • All Saints’ Day: 1st
  • Armistice: 11
  • Beaujolais Nouveau: 18
  • Davis Cup: 22
  • Sainte Catherine, fashion festival: 25
  • Black Friday: 26


December 2021 Fashion Marketing Calendar

The end of the year is approaching and so are the events that follow. Receptions with family and friends are the moments to put on your best dress, your best shirt or to put on your Christmas sweater!

  • Total solar eclipse: 4
  • International Mountain Day: 11
  • International Christmas Sweater Day: 18
  • Christmas holidays: 18
  • Winter: 21
  • Christmas: 25
  • New Year’s Eve: 31

The coronavirus crisis had an impact on fashion which was already widely criticized for its practices. Professionals had the opportunity to rethink the sector in order to make it evolve. One of the main issues is precisely the mismatch between the fashion calendar and the real consumer market. In the future, parades should correspond to the seasons and be closer to store deliveries. Case to be continued.

Alioze is a fashion communication agency focused on digital, both creative and strategic, which offers a range of services adapted to the challenges of each company.


Want more? See also our marketing calendar 2021 of important dates and events for e-commerce.

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