For clothing and ready-to-wear professionals, a calendar listing all the important dates in the fashion industry is essential in developing a communication and editorial strategy. You can then surf an event on your social networks or schedule blog posts on ready-to-wear news. All occasions are good to enhance your products between trade shows, parades, celebrations and holidays, major events and specific days.
Using our 2021 fashion marketing calendar, start thinking about your future communications now and anticipate as much as possible.
It’s back to school after the Christmas holidays, we are full of good resolutions for the new year that begins. Recovery is never easy, but luckily fashion is making a comeback as well. We run to the sales before the arrival of the new collections. Then, parades and fairs for fashion professionals follow one another. Fashion Week is coming to Paris. The Haute Couture fashion shows will take place from January 25 to 28, 2021.
Fashion is no longer just for women and Men’s Fashion Week begins January 19.
February break is the order of the day. At the end of the sales, shops are delivered with collections from last year’s October catwalks. We dress up for the Carnival of Venice, Rio and Mardi-Gras and we put on our most beautiful ensemble for the evening of lovers.
The beautiful days are finally arriving and the days are lengthening with the change of time. We bring out his spring wardrobe. March is also the month of the arts.
Theater, cinema and fashion are in the spotlight. It’s the Parisian week of ready-to-wear fashion shows. The renowned Fashion Week unveils the trends for next season. The big luxury brands, Dior, Isabel Marant, Chanel, or even Louis-Vuitton present the new collections during this legendary week.
Spring holidays allow you to breathe a bit. The month of April starts with a joke, then it’s chocolatey, artistic, athletic, creative and literary. In fashion, spring-summer collections are shelved. We envy the beautiful dresses of stars at the 93rd Academy Awards.
May 1 and 8 are Saturdays this year. Fortunately, Ascension Thursday and Pentecost Monday make it possible to organize long weekends. The rise of the steps at the Cannes Film Festival and the Haute Couture clothes of celebrities make you dream. We put on our sportswear clothes during the Grand Prix in Monaco, the Roland-Garros tournament or the Champions League.
Summer is the end of school and the time for summer vacation. Now is the time to take advantage of the summer sales to pack your suitcase for the next destination. The man is in the spotlight between Father’s Day and Paris Fashion Week for men.
We start the month of July naked with the world day of naturism. The opportunity to divert this event for fun communication. The Olympic Games in Japan initially scheduled for 2020 are postponed until July 23, 2021. The major Parisian fashion houses unveil their creations during Haute Couture fashion shows. Showrooms, parties and nearly 100 parades fuel this crazy week.
August celebrates animals. The days for the cat, the dog, the lion, and the elephants follow one another. Why not focus your communication on this idea?
World Blog Day is a place to put yours first.
The re-entry takes place this year on September 1st. Glitter is also back. The planned festivities will sublimate fashion with the Deauville Festival, before attacking Women’s Fashion Week at the end of September.
Contemporary art is enjoying its heyday with the FIAC scheduled for Paris from October 21 to 24, 2021 and that’s good, it’s also the school holidays. On Halloween, you can put on your best costume.
Autumn is here and the days are shrinking. Treat yourself to Black Friday, a great sales opportunity. The previous day, fashion was celebrated at Sainte-Catherine at the Hôtel de Ville in Paris. The creators show their know-how by creating magnificent hats which will be worn during the next parades.
The end of the year is approaching and so are the events that follow. Receptions with family and friends are the moments to put on your best dress, your best shirt or to put on your Christmas sweater!
The coronavirus crisis had an impact on fashion which was already widely criticized for its practices. Professionals had the opportunity to rethink the sector in order to make it evolve. One of the main issues is precisely the mismatch between the fashion calendar and the real consumer market. In the future, parades should correspond to the seasons and be closer to store deliveries. Case to be continued.
Want more? See also our marketing calendar 2021 of important dates and events for e-commerce.