2021 Beauty marketing calendar (Key dates and Events)

A publication calendar is an essential tool to base your beauty marketing strategy and your communication plan. It allows you to group together the essential dates and events of the year. This will allow you to play on the news and find original content to feed your website, blog and social networks.

We forget about inspiration blackouts with the 2021 beauty marketing calendar.

 

 

January 2021 Beauty Marketing Calendar

It’s time to get a makeover after the holidays and think about your resolutions for the year 2021. Sales and shows are a great opportunity to buy new cosmetics and discover new brands. You can find inspiration in catwalks on the lookout for the latest trends.

  • New year: 1st
  • Epiphany: 3
  • End of Christmas holidays: 4
  • Sales start in France: 6
  • Breizh Nature organic and well-being fair: 8 to 10
  • Cosmetagora Salon: 12 and 13
  • Paris Fashion Week Men’s Fashion: from 19 to 24
  • Salon les thermalies: 21 to 24
  • Live nature: from 22 to 25
  • ADF & PCD and PLD exhibition in Paris: 20 and 21
  • International Women’s Sports Day: 24
  • Haute Couture show: from 25 to 28
  • International Comic Strip Festival: 28 to 31
  • Venice Carnival: 30
  • Grammy Awards: 31

 

 

February 2021 Beauty Marketing Calendar

There are plenty of opportunities to let your imagination run wild and be creative. We wear makeup elegantly for Valentine’s Day dinner and during the Caesars ceremony and with more panache during the carnivals in Venice and Rio.

  • Holidays: zone A (6 to 22), zone B (20 to 8 March), zone C (13 to 1 March)
  • Candlemas: 2
  • Wellness, alternative medicine and thalassotherapy fair: from 4 to 8
  • World No Phone Day: 6
  • Venice Carnival: 6 to 16
  • Chinese New Year: 12
  • New York Fashion Week: 13
  • Beauty Salon Sélection de Nantes: 14 and 15
  • Mardi Gras: 16
  • Valentine’s Day: 14
  • Rio Carnival: 21
  • Milan Fashion Week: 25
  • 46th Cesar Ceremony: 26
  • Bordeaux Wellness, Bio & Therapies Fair: from 26 to 28

 

 

March 2021 Beauty Marketing Calendar

Women are in the spotlight in March 2021. She walks the runway at Paris Fashion Week, is celebrated with families on Grandmother’s Day and around the world on March 8.

  • Paris Fashion Week Women’s Fashion: 1 to 9
  • Grandmother’s Day: 7
  • International Women’s Day:
  • International Start-up Day: 11
  • National Sleep Day: 13
  • Saint Patrick: 17
  • Spring: 20
  • International Day of Happiness: 20
  • World Water Day: 22
  • World Theater Day: 27
  • Daylight saving time change: 28
  • World Endometriosis Day: 28
  • Printemps du cinema: from 29 to 31z

 

 

April 2021 Beauty Marketing Calendar

Arts and crafts, such as makeup artist, are highlighted the first weekend in April. It’s also the time to meet up for wellness professionals at the International Congress of Aesthetics and Spa.

  • Holidays: zone A (10 to 26), zone B (24 to 10 May), zone C (17 to 3 May)
  • April Fool’s Day: 1st
  • Easter: 4
  • European days of crafts: 6 to 11
  • World Invisible Work Day: 7
  • Paris Marathon: 11
  • Digital Women’s Day and Creativity: 21
  • World Earth Day: 22
  • World Book Day: 23
  • Fashion Revolution Day: 24
  • 93rd Academy Awards: 25
  • International Esthetics & Spa Congress: dates to be confirmed

 

 

May 2021 Beauty Marketing Calendar

Big events take place in May to celebrate the beautiful days that are coming. The Cannes Film Festival puts sparkles in the eyes and glitter in the hair. Between Roland Garros and the Champions League final, this is also the time to put the emphasis on body care.

  • Labor Day: 1st
  • Armistice 1945: May 8
  • Cannes Film Festival: May 11 to 22
  • Ascension: 13
  • Museum night: 15
  • Inbound Marketing France: 18
  • Eurovision final: 22
  • Opening of Roland-Garros: 23
  • Pentecost: 23
  • Champions League Final 2021: 29
  • Mother’s Day: 30

 

 

June 2021 Beauty Marketing Calendar

We continue to maintain our muscles by cycling, surfing or yoga. We buy organic cosmetics to help protect the environment, and we don’t forget to get an ethical sunscreen for the summer that does not damage the oceans.

  • World Cycling Day: 3
  • World Environment Day: 5
  • Miniskirt Day: 6
  • World Oceans Day: 8
  • 24 H of Le Mans: 12 and 13
  • World Wellness Day: 13
  • International Surfing Day: 20
  • Father’s Day: June 20
  • World Yoga Day: 21
  • Music festival and summer: 21
  • Paris Fashion Week Men’s Fashion: from 22 to 27
  • Summer sale: 23

 

 

July 2021 Beauty Marketing Calendar

Vacation is finally here ! We put on very fine makeup to attend the Haute Couture show and we get our favorite lipstick on July 9.

  • World Naturism Day: 1st
  • Tour de France: July 2 to 25
  • Haute Couture show: 4 to 8
  • Summer vacation: 6
  • International Lipstick Day: 9
  • National day: 14
  • Old Plows Festival: 15 to 18
  • Tokyo Olympics: July 23 to August 8

 

 

August 2021 Beauty Marketing Calendar

Beauty is animal and feline in August. We take advantage of the days that celebrate the cat, the lion, the elephants and the dog to focus our communication on the friends of man.

  • World Beer Day: 7
  • International Cat Day: 8
  • World Lion Day: 10
  • World Elephant Day: 12
  • Assumption: 15
  • World Photography Day: 19
  • World Topless Day: 23
  • World Dog Day: 26
  • World Blog Day: 31 

 

 

September 2021 Beauty Marketing Calendar

We’re dressing up for the start of the school year, because it’s also fashion and business is picking up. Men and their beards are in the spotlight on the 5th.

  • Back to school: 1st
  • Deauville Festival: 4
  • World Beard Day: 5
  • MCB by Beauté Sélection: from 11 to 13
  • Heritage Days: 18 and 19
  • Fall: 22
  • World Maritime Day: 24
  • Feast of gastronomy: 25 and 26
  • Paris Fashion Week Women’s Fashion: September 27 to October 5
  • World Abortion Right Day: 28

 

 

October 2021 Beauty Marketing Calendar

We take advantage of the month of October to smile at life and fight against cancer. The Beauty Forum salon allows you to meet beauty experts. Halloween is a great time to put on excessive makeup.

  • Pink October: 2
  • World Smile Day: 2
  • Salon Beauty Forum Paris: October 3 and 4
  • International Day of the Girl: 11
  • All Saints holidays: from 16 to 31
  • International Contemporary Art Fair: 21 to 24
  • Mother-in-law’s Day: 24
  • Halloween: 31
  • Winter time: 31

 

 

November 2021 Beauty Marketing Calendar

Between the Marjolaine salon in Paris, those in Lille, Chartres and Lyon, we no longer know where to look. We also celebrate Beaujolais Nouveau, fashion and singles, enough to find original ideas for its communication on social networks.

  • All Saints’ Day: 1st
  • Salon Marjolaine Bio: from 6 to 14
  • Armistice: 11
  • World Singles Day: 11
  • Beaujolais Nouveau: 18
  • Davis Cup: 22
  • Thanksgiving: 25
  • Sainte Catherine, fashion festival: 25
  • Black Friday: 26
  • Naturabio de Lille: from 26 to 28
  • Chartres Perfumes and Cosmetics Congress: dates to be confirmed
  • Beauté Sélection de Lyon: dates to be confirmed

 

 

December 2021 Beauty Marketing Calendar

In December, we pamper ourselves and get ready for the holidays. This is the cocooning month when we take care of ourselves and we watch tutorials on Youtube to prepare for your end-of-year makeup.

  • International Samba Day: 2
  • Total solar eclipse: 4
  • World Climate Day: 8
  • International Mountain Day: 11
  • International Tea Day: 15
  • International Christmas Sweater Day: 18
  • Christmas holidays: 18
  • Winter: 21
  • Christmas: 25

Actors in the beauty sector, take note of all the key dates and essential events of the 2021 calendar to best adjust your communication. If you want to know more about the communication and marketing strategies to adopt to promote your company or cosmetic brand, our agency Alioze is specialized in beauty communication.

 

 

See also: our calendrier marketing 2021

 

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