Beauty influencers have tremendous power. The impact they have on their large community is an essential element to be taken into account by companies in the sector. They are listened to daily by their fans eager for recommendations. They share practices and advice in posts, articles, photos and tutorials. To improve your communication, influencer marketing is a must, going from basic product placement to more substantial partnership.
Alioze offers you a top 5 beauty influencers in France that you absolutely must know !
Behind the Enjoyphoenix account, born in 2015, is Marie Lopez. With more than 5 million subscribers, the young woman has become a true businesswoman specializing in the fashion and beauty sector. With her youtube channel followed by more than 3.5 million people and her online cosmetics store, the beauty influencer has taken advantage of social networks and the web. It’s a young teenage girl who feels bad about herself when she creates her first video at 16 to escape a rough day. She is the first French YouTuber to reach 100,000 subscribers.
In 2015, she published an autobiographical book which was a great success with her growing community. She participates in TV shows like Top Chef, Dance with the Stars or Fort Boyard which clearly increases her notoriety. She becomes ambassador for Gemey Maybelline and Benefit and confirms her status as queen of beauty influencers.
With nearly 4 million followers on the various networks, Horia is the second favorite influencer of the French. She started her career on the net under the pseudonym “Un monde au feminine“. Originally from Valenciennes, the young Grenoble woman provides advice, tutorials and tests makeup products, care, coloring, etc. Always facing the camera, his astonishing naturalness brings a certain lightness and proximity to his subscribers. Many of her fans are found in her. She likes to stage herself with humor and her simplicity makes her an endearing person.
It has very good visibility and averages 500,000 impressions per video. This is the reason why many brands have collaborated with her. For example, with the help of L’Oréal, she developed her own beauty product.
Elsa started on Youtube in 2010 and is one of the young women of the new generation who have marked the minds of Internet users. However, her path is atypical to say the least, as she becomes paraplegic in adolescence following an operation related to her rare disease. She fights every day and talks about her disability to her fans with sincerity.
She now has over 750,000 followers on Instagram and almost 1 million on Youtube who follow all of her beauty tips to the letter. She takes advantage of her notoriety to support humanitarian and associative projects as Marie Claire’s ambassador.
Sandrea moved to the United States, although she continues to speak to her French fans. She unveils her recommendations on the cosmetic products that are released before their time at the other end of the ocean.
The beauty influence is filmed in her daily life and seduces more than 2.6 million people on Instagram and Youtube. Frank and eccentric, she collaborates with many brands and is the official ambassador of Terry Paris.
Under a super studied look, reveals a little piece of a woman who communicates simply and with humor to her community made up of more than 5 million people. She offers, among other things, videos where she tests makeup and other beauty products. She became one of the most influential YouTubers after taking a long time to gain exposure. Her BTS communication allowed her to know the tricks of the trade and to be able to enter into partnerships with major cosmetic brands such as L’Oréal or Clarins.
Our tips to find influencers and reach out to them.