Car buyers can’t get enough of Google. In 2016, already 84% of car customers inquire about the search before buying their new vehicle. The search engine is the first source of inspiration. In order to adapt your SEO strategy for your brand, here are the main automotive searches on Google.
Whether they are lovers of mechanics or simply people looking for their next cars, everyone now uses Google and other search engines to find information.
Millions of searches for cars are typed in the world. Holts Auto has looked into this very question by analysing the data provided by Google Keyword Planner. Here are the figures for monthly searches on car manufacturers collected for twelve months between April 2019 and May 2020 in France and worldwide.
The most searched brands on Google in France are :
Holts Auto also looked at the global and European results. The French are not the only ones who appreciate BMW. The German car manufacturer comes first in web searches in 137 of the 172 countries surveyed. In the United States, the brand has over 5 million searches. The confidence of Internet users in BMW is indeed unanimous!
Toyota, in second place, is the leader in 21 countries and Mercedes is third on the podium. Tesla is in 4th place. As for Ferrari, the Italian luxury company is still attracting a lot of interest on the web around the world and is in seventh place.
And guess where it comes up in the 1st position in automotive queries on Google? In Monaco!
Another study, by the website Money, looked specifically at luxury cars. Money’s analysis is dated February 2021. It was based on the data provided by the Ahrefs tool on monthly searches in the world for the past year.
Among 17 models, the vehicle that tops the podium in terms of number of online searches is Tesla’s Model S, which is good news for the planet. Tesla once again shows its popularity. It tops the list in 29 different countries. It outstrips even the most iconic luxury car brands.
Here are the top 10 queries worldwide:
This is also the case in France, where the Bentley Continental GT, in 10th place in the world rankings, has taken first place.
Finally, we take a look at another type of barometer, that of the most sought-after classic cars in France, orchestrated by the Classic Expert website. For the past five years, it has published its ranking, based on online queries, but also on classified ads and auctions.
At the top of the ranking is the Porsche 911, which has dethroned the emblematic Citroën 2CV, which had been in first place for many years. The Ford Mustang is in third place. The Mercedes SL enters the ranking for the first time and immediately climbs to 4th place. The Volkswagen Beetle, Austin Mini, Volkswagen Combi, BMW 3 Series, Citroen Mehari and the Chevrolet Corvette follow.