Thanks to their charisma, their energy or their willingness to pass on their knowledge, certain public figures stand out in the real estate field. This sector has also joined the era of digitalization and the forms of communication continue to evolve in this direction. Whether they’re active on Twitter, YouTube, Instagram or Facebook, these thought leaders have caught on! Their role as intermediaries allows them to be more visible, but also to create a connection appreciated by their audience.
Discover our selection of the most popular Frenchreal estate influencers.
A professional with a passion for “the stone”! With 45 years of experience in real estate, Pascal Beuvelet is recognized as a master of the sector. He began his career as a promoter in the mid-1970s. After a trip to the United States, he became one of the founding members of the Century 21 network in France. His family having passed on to him the flame of entrepreneurship, he surrounds himself with collaborators who share his values and ideas. It is on this basis that he built a unique network combining brokerage and real estate: In&fi Crédits and The Door Man.
Followed by more than 27,000 followers on Twitter, the influencer shares daily thoughts, tips and articles aimed at informing his audience.
Not correctly identifying the causes of a problem means not finding a remedy for it, and therefore not allowing it to grow.
– Pascal Beuvelet (@Pascal_Beuvelet) December 28, 2020
Author of the best-selling book “Everyone deserves to be rich”, Olivier Seban is the most famous real estate investment trainer on the web. With over 200 videos posted on YouTube, the real estate influencer advises his 146,000 subscribers on various methods of wealth and personal development.
As much appreciated by the neophytes as by the professionals, its trainings aim at learning to enrich themselves while developing the state of mind of an entrepreneur. His Facebook page, followed by more than 21,000 people, has many posts testifying to the success of his students. A self-made man, his motto is that everyone, regardless of their background or beliefs, has the opportunity to increase their standard of living through real estate.
Having started her career with Air France in the 1990s as a sales manager, Béatrice Judel quickly developed a commercial fibre. She has held various positions in this sector, including director of distribution at the newspaper Le Parisien and marketing director at Taxis Bleus.
Since 2013, she has been in charge of the digital communication department of the real estate group Pierre & Vacances.
#Interview @nicolasbordas: what if rather than a reason to be, #businesses found their reason to do? Leaders’ words resonate when they are clear about their company’s positive contribution https://t.co/bOHlH43e1T
– Béatrice JUDEL (@bjudel) April 22, 2020
She sees social networks as a great field of experimentation with great potential for innovation and challenge. Without denying the traditional aspect of the sector, Béatrice Judel sees in digital the future of real estate. His twitter account is followed by more than 12,000 followers.
2009, the beginning of a great digital adventure for two bloggers passionate about real estate: Vincent and Florian. Considering that the sector has difficulty to break through on Internet, they decide to launch a blog dealing with the innovations of the sector and the new technologies: Real Estate 2.0. Shortly after its launch, the blog gained a lot of notoriety among its visitors and became a real success.
Its content and resources are mainly aimed at professionals and real estate enthusiasts. Over time, their services have diversified: distance learning, web marketing tools, premium services, etc.
In the space of two short years, the stories format has been democratized on almost all platforms… and has not…
In 2020, Immobilier 2.0 and its team of 10 people have become a key player in real estate marketing and technology watch. More than 35,000 people subscribe to their Facebook page and the blog’s official twitter page is followed by nearly 24,000 followers.
” Be profitable now and not in 20 years “. This is the motto of Yann Darwin, entrepreneur and real estate investor. His real name is Yann-Loïc Chort and he owes his know-how to his experience in the field. Since 2016, Yann has been posting numerous videos on his YouTube channel. He offers valuable advice to those who want to succeed through real estate investment.
His professional and authentic tone allows him to be followed by nearly 85,000 subscribers on YouTube and over 50,000 people on his Facebook page. Recognized as a specialist in his field, Yann offers several training programs, including the Academy. These are designed to provide a quick return on investment through comprehensive content while being accessible to beginners.
Do you want to increase your brand awareness and attract more prospects? Alioze, a communication agency specialised in the real estate sector skillfully integrates influencer marketing into your communication actions.
Discover also our tips to find and contact influencers