Social networks are omnipresent in the daily life of the French. No sector can now miss this marketing lever, not even health.
In this unprecedented crisis situation due to Covid-19, social networks have more than ever a role to play in prevention among patients and in information sharing between health professionals. Doctors, pharmacists and health communicators share their daily lives and advice with thousands of Internet users. Working with influencers has become a must. You must now take into account the opinions of digital leaders in your communication strategy.
Here is a top 5 of the most followed health influencers in France in 2020.
Dominique Noël made it into the top 20 female marketing and communications influencers on Twitter in 2020. This ranking, made by the experts of the web (LEW), highlights influential women on this social network, all sectors included. As president of the Festival de la Communication Santé, Dominique Noël is indeed an important figure in the field. Followed by more than 20,000 people on twitter, she is also a member of the supervisory board of Planet Media, a health information website publisher. She tweets several times a day and always in a “positive” way. She does not seek polemics and prefers to use an objective and factual tone. She easily exchanges and delivers her advice to patients and health professionals alike.
– Dominique NOEL (@NoelDominique) November 19, 2020
Rémy Teston is passionate about digital technology and aware that social networks ” are real tools and assets to inform, but also to boost a company or a brand “. After a 12-year career in large pharmaceutical companies (Sanofi, GlaxoSmithKline and Pfizer), he became independent and created his company CamRem Factory, a consulting agency in digital health transformation.
At the same time, he founded the blog Buzz-e-santé. He shares his passion for digital communication and webmarketing by communicating information and news from the medical world.
Through the Digital Health Club, it participates in discussions and analyses of digital development with other players in the sector.
– Rémy TESTON (@rteston) November 19, 2020
Stéphanie Chevrel is president of the Observatoire de l’information santé, which she founded a few years ago. A 2016 graduate of Sciences Po in health management and policy, she is also the CEO of Capital Image and Acteurs de santé TV. This channel has an audience of 600,000 visitors per month. She wears many hats as a medical journalist and event organizer. She founded a communications and public relations agency in 1988.
The health influencer also regularly hosts conferences for the National Federation of Medical Information (FNIM), she is in fact its vice-president since 2018. She has also initiated several surveys on the French and health.
– Stéphanie Chevrel #Infosanté (@s_chevrel) November 10, 2020
On her Instagram account, Lea calls herself “the first connected pharmacist”. With over 32,000 subscribers and an engagement rate of 2.29%, she shares her health recommendations and advice on micronutrition and dermo-cosmetics on a daily basis. Her blog has the same name as her instagram account, Les conseils pharma de Léa. She talks about pharmaceutical products, food supplements and advises treatments according to the pathologies and problems of each person. It is mainly aimed at a young (25-34 years old) and female audience (90% of its audience). As a mother of three, she shares all this in her personal environment and creates a closeness with her community.
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Under the name of Aviscene, a young medical intern is actually present on most social networks. He has over 33,000 followers on Instagram with an engagement rate that is close to 6%. More than 27,000 people follow him on Youtube.
With an offbeat tone, he looks back on his experiences as a medical student. Since the coronavirus crisis, he shows his daily life and that of his colleagues. The health influencer brings his community to the heart of the hospital to show the working conditions and to illustrate the difficult moments always with humor.
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