Top 7 Food influencers in France

Gastronomy has been part of French culture and heritage for decades. The French cook at home, have their food delivered, go out to restaurants and love to talk about cooking more than anything. In this age of digitalization, food has never been talked about so much.

We are observing an evolution of trends with an increasing interest in home-made, healthy and organic cuisine. In contrast, #foodporn is posted over 200 million times per month. Most millennials take a photo of their meal to share on social media. Critics, professionals, bloggers and foodies each have their say in their gastronomic experiences. They share their recipes, tips and address recommendations daily. In the food market, marketing influence has become an essential step in brands’ communication strategy.

Alioze unveils its top 7 food influencers in France.

 

 

1 – Fast Good Cuisine

With over 4 million subscribers on youtube and over 1.5 million on Instagram, Charles Gilles-Compagnon specializes in foodporn. It considers itself to be the leading kitchen chain in France. You will discover a hymn to fatty and high-calorie food otherwise known as junk food. It promotes recipes based on burgers, pizzas, fries and other foods from fast food restaurants. The influencer revisits the recipes of American gastronomy, simple and quick, but above all calorific. Vegetarian friends and diet lovers should abstain !

 

 

 

2 – Cooking for my baby

Céline Laurent is the mother of two little girls Alix and Sasha. This blogger reveals recipes adapted to the different ages of children. She experiments and helps parents find original, simple and varied ideas. An important part of his blog is dedicated to food diversification. On social media, the influencer has nearly 89,000 followers on Instagram and around 38,000 on Facebook. Mom 2.0, she responds to an important concern of today’s society: to feed her child well and vary the pleasures when there is not always time.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Céline Laurent (@cookingformybaby)

 

 

3 – Desserted in Paris

The Desserted in Paris Instagram feed is crisscrossed with photos, each more aesthetic than the last. On each one, chef Tal Spiegel combines a pair of shoes and a pastry from the greatest Parisian houses. Who said that fashion and gastronomy do not go together? The Parisian pastry chef from Tel Aviv created this innovative concept several years ago. He now has more than 300,000 followers on Instagram who appreciate this colorful and gourmet festival.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par @desserted_in_paris

 

 

4 – Hervé Cuisine

Hervé Palmieri is aimed, on his blog and on the networks, to all those who love to cook, from beginner amateurs to enthusiasts. He offers a variety of recipes that are quick and easy to reproduce, which he films on video. Starters, French or inspired dishes, gourmet desserts, there is something for everyone on the Hervé Cuisine blog! A pioneer on Instagram – he founded his account in 2007 – he had to appear in our top 7 food influencers in France. In 2020, more than two million people follow him on Facebook, Youtube, Twitter, Instagram. Hervé is omnipresent in the sphere of digital food.

 

 

 

5 – Big Mama

Tigrane Seydoux and Victor Lugger founded Big Mamma in 2013, an Italian restaurant that works with quality products without preservatives, dyes and zero additives, directly from Italy. Seven years later, they are at the head of a veritable empire with seven restaurants in Paris and more in Lille, Madrid, Lyon and London. Their strong point? The powerful identity of their brand created by these two friends of HEC benches, without even a hint of Italian origin. They have surrounded themselves with professionals to create designer restaurants with a friendly atmosphere. Today at the head of a gastronomic empire, they are a hit on networks like Instagram where more than 250,000 people follow them in France, not to mention their Spanish and English accounts.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par BIG MAMMA (@bigmammagroup)

 

 

 

6 – Jean Imbert

Jean Imbert became a chef at a very young age and opened his first restaurant l’Acajou at only 22 years old. A graduate of the Bocuse Institute, he multiplies his culinary exploits. At 30, he won the famous Top Chef show, which propelled his career. Very hype, he evolves in the world of celebrities and has regaled stars like Beyoncé, Jay-Z or Robert de Niro. He begins a collaboration with Pharel Williams to open a restaurant in Miami. Hyperactive, he continues the projects and opens another restaurant in New York. In 2019, just before confinement, he renamed his Paris restaurant, Mamie, a project in tribute to his grandmother, to whom he owes his passion for cooking. More than 500,000 people follow him on Instagram and around 100,000 on Twitter.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Jean (@jeanimbert)

 

 

7 – Food Alix

Alix’s Instagram is made up entirely of photographs of various and varied salads in shimmering colors. A bowl, a gray background and an assortment of ingredients and vegetables form a highly graphic and aesthetic image. The food influencer regularly posts her healthy dishes that make your mouth water as much (more?) As a photo from Foodporn. Its community of more than 20,000 subscribers brings together healthy food and dietetic cuisine enthusiasts with a strong engagement rate of 6.47%.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Food Alix 🥑 (@foodalix)

 

If you are a company in the food sector and want to set up an Influence Marketing campaign, contact Alioze. We will help you find the most suitable influencers for your brand.

 

See also our tips to find influencers and reach them out.

 

 

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