Predictive semanticsAcceleration of targetted traffic
Predictive semantics consists of analyzing data and volumes of past and current research in order to understand the expectations of your customers and to anticipate future behavior on the web, both on the side of Internet users and on the side of search engine requirements for natural referencing of website.
SEO begins with keywords
It is through language that Internet users go in search of information on Google. The keywords, the expressions used and the way they formulate their queries allow us to envisage a typical behavior. These data are symptomatic of research trends.
Who is looking for what, when, with what terms and what keyword associations?
The answer lies in the semantic analysis of data from search engines. These are a gold mine for SEO, provided you know where to start and how to do it.
Alioze knows exactly what to do. Here begins the implementation of a semantic strategy for your website and the optimization of its natural referencing.
Semantic analysis: anticipating trends to optimize SEO
Even if it takes time and effort, a semantic analysis is essential. To take the trouble, is to give yourself the means to obtain a sustainable and qualitative natural referencing.
The Alioze method consists in studying how Internet users act in the present to deduce their intentions and ways of proceeding in the future.
Via the use of semantee.co, software developed by the founder of our agency, we start by analyzing your positions, your keywords and those of your competitors in order to define a semantic strategy to adopt for that your website stands out.
Instead of focusing on a small handful of keywords that you would repeat over and over, Alioze also exploits all of their synonyms and derivatives. As true language enthusiasts, we envision and delve into all of the lexical fields relating to your business and relevant to your field of activity.
With Knowledge Graph, Google analyzes queries verbatim taking into account the “meaning” of the words used by Internet users.
This semantic layer gives the search engine giant the possibility of associating words and expressions with their meaning.
This way, Google captures the theme of your website and what it is about. Hence the importance, for your SEO, of contacting an expert agency capable of carrying out a study so advanced in semantics that it will allow you to determine coherent lexical fields, but also to produce content optimized for SEO, qualitative and resolutely turned towards future trends.
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