Instagram AgencyTargeted traffic booster
In 2021, Instagram retains its place as the favorite social network for Gen Z (people born between 1995 and 2010). Between sponsored posts, stories, or Instagram influencers: the application owned by Facebook represents an ideal playground for the communication of companies, whatever their size or sector of activity. Alioze, the agency specialized in Instagram, will help you with your marketing strategy: acquiring subscribers, strengthening your brand image, partnering with Instagram influencers, animating your community, or even buying sponsored posts.
The platform with the colorful logo surpasses TikTok in terms of active users: 1.3 billion worldwide and almost 15 million French; an audience that we will help you capture with a social media strategy specially designed for this social network.
How to build a marketing strategy on Instagram?
- Setting goals:
- Promote your company or brand
- Building customer loyalty
- Generate more revenue
- Finding your target on Instagram
Analyzing the age of your followers allows you to refine the editorial strategy implemented on the platform
- Optimize your professional profile
The photo, the bio, an external link: every detail counts to create a unique and attractive Instagram account
- Finding the right tone to communicate
Instagram is the perfect social network to showcase the personality and values of your brand, or company.
- Create your content strategy
Establish an editorial schedule with the date, the type of post and their vocation (informative, community…)
- Develop a hashtag strategy
- Industry: tag your content according to the sector of activity concerned
- Trend: mark a post related to a current event (end of year celebrations, launch of an innovation…)
- Define a precise artistic direction
Size and framing of the photos, layout of the feed, captions…
- Track your results and performance
Likes, comments, reach, follower growth: everything is measured either via Instagram directly or via external statistical analysis systems (Google Analytics for example).
Our services in Instagram communication strategy
- Definition of the editorial line according to the target
- Professional account creation
- Animation and community management
- Monitoring of competitive activity
- Production of photo and video content (reels), Instagram albums
- Search and recruitment of Instagram influencers/ambassadors
- Set up of Instagram ads, performance monitoring
At Alioze, our team of expert consultants in digital communication and social networks accompanies you at every step of your marketing strategy on Instagram.