When the time comes to sell or buy a property, various questions arise: should you go through a real estate agency or through several? In this case, which ones to choose? Why not try to sell the property through a real estate portal? If many French households ask themselves these questions, it is because each solution has its advantages and disadvantages. Some brands are doing well and have gained notoriety in their respective categories.
Whether it’s real estate agencies or websites that are freely available to individuals, being at the top of the podium is not a matter of chance. In the internet age, an effective and consistent digital marketing plan is one of the key factors for their success.
What are the networks, portals or real estate companies that have managed to stand out and win the trust of the French? Without further ado, discover the French people’s favourite real estate brands.
The real estate sector takes into account many parameters and extends over the entire French territory. Thus, the preference will be oriented differently according to :
Although these different factors tend to divide the preferences of French households, certain real estate brands have clearly won their favour.
According to a study conducted by the Inma Startmarketing polling institute, the real estate company founded by Stéphane Plaza has won the hearts of the French. A professional in the sector since the 1990s, he is best known for having hosted the programme “Recherche appartement ou maison”. In 2020, more than 500 agencies covering the whole territory will develop their activities under the Stéphane Plaza franchise.
What can we learn from this success?
To answer this question, various factors must be considered and a global approach to this success is required. With 30 years of experience as a real estate professional, Stéphane Plaza has become an expert in this field. He was then able to pass on his skills and know-how to the franchised agencies. In addition to offering quality services (relational and technical) at aggressive prices, the company benefits from the brand image and charisma of its founder.
Its marketing strategy is very effective in several aspects:
Some of these actions involved significant financial risks for the franchise, but also allowed it to distinguish itself in the real estate market.
With the health crisis and confined periods, the French have spent more time browsing the web. These moments are also many opportunities to consider a move or to think about a real estate project. Currently, 9 out of 10 real estate acquisition projects begin with research on the web.
Often very simple to use and accessible to all individuals, the specialized sites or real estate portals make it possible to record or consult advertisements of goods put on sale. In the second quarter of 2020, they saw their number of visitors exceed 3 million per day! Based on the number of unique monthly visitors, this ranking indicates the best sites dedicated to real estate ads in 2020:
As real estate professionals, what means do you use to gain notoriety? Are your forms of communication sufficiently effective and adapted to the web world? In the era of digitalization of services, our agency Alioze, specialized in real estate, is at your side to implement a communication strategy as solid as stone!