What are the favourite health brands of the French? This is a difficult question to answer because patients and clients have an ambivalent relationship with the drugs, care and health products they use. However, several studies have been carried out that allow us to consider medical and pharmaceutical companies according to their engagement on social networks and from the point of view of their employees.
Communications agency Ultramedia publishes the 3rd edition of its 2019 health brand barometer. She collected millions of data from the web and social networks of seven pharmaceutical groups. This data was analyzed through eight indicators that count the weight of the communities and their commitments. These figures are used to give the brand a score based on their power of authority over their audiences and opinion leadership.
On the podium, the following pharmaceutical companies stand out:
Capital reveals the 2020 ranking of the companies preferred by employees in partnership with Statista. This portal, based in Germany, provides statistics and figures that are always useful for business strategies.
Sanofi, first since 2015, is dethroned in 2019. Its new CEO has presented his recovery plan, which does not seem to have convinced all employees. Two questions were asked online to 20,000 employees of companies with more than 500 employees:
With the weighted results, an average was calculated to provide a score out of ten for each health brand. Here are the Top 5 companies preferred by employees in the health and pharmaceutical sector: