What are the favorite health brands of the French ? This is a difficult question to answer because patients and clients have an ambivalent relationship with the drugs, care and health products they use. However, several studies have made it possible to consider medical companies and pharmaceutical laboratories according to their commitments on social networks and from the point of view of their employees.
The communications agency Ultramedia is publishing the 3rd edition of its 2019 Health Brands Barometer.
It has collected millions of data from the web and social networks of seven pharmaceutical groups. These data were analyzed using eight indicators which count the weight of the communities and their commitments. These figures allow the brand to be rated according to their power of authority over their audiences and as a thought leader.
On the podium stand the following pharmaceutical companies:
Capital discloses the 2020 ranking of preferred companies for employees in partnership with Statista. This portal, based in Germany, delivers statistics and figures that are always useful for business strategies.
Sanofi, first since 2015, was dethroned in 2019. Its new CEO presented his recovery plan which does not seem to have convinced all employees. Two questions were asked online to 20,000 employees of companies with more than 500 people:
With the weighted results, an average was calculated to provide a score out of ten for each health brand. Here are the Top 5 preferred companies for employees in the health and pharmacy sector :