Which food brands do the French prefer? Every year, different studies are conducted to find out the answer to this question. Several methods are used to find out everything about the tastes and food purchases of the French, which tell us a lot about their habits and needs. Alioze takes stock of the various rankings of the French’s favourite food brands.
Each year, Kantar WorldPanel reveals, through its Brand Footprint study, the brands most appreciated by consumers. To make this ranking, Kantar calculates the number of purchases and their frequency in the food and drink sector.
The study is based on 73% of the world’s population. One billion households in 52 countries are covered. In the international ranking, the French company Danone wins the vote. Although Danone does not appear in the top 10 most consumed food brands in France, eight of them are still French. The one that generated the most purchases by households was Herta.
Here are the top 10 most purchased food brands by the French:
The containment related to the coronavirus crisis has boosted Internet purchases. Drive-through and home delivery have exploded during this period. The Nielsen Institute analyzed online product sales over a year between June 2019 and 2020.
Here are the top 10 food brands that continue to do well via e-commerce:
In 2018, the Nielsen firm had published a ranking of the most purchased food references in drives and stores.
As far as drinks are concerned, the one-litre Ricard bottle is the big winner with a turnover of 275 million euros in 2018 just ahead of the Cristaline six-pack which accounts for 225 million in turnover. In third place comes the 20-pack of Heineken 25 cl.
Another ranking, that of the Grand livre des Marques, published in September 2018, which revealed the favorite brands of the French. 4,900 French people liked or disliked the 1,100 brand names and logos across all sectors.
Food and beverage is the favorite category with a like score above 58%. High-end and organic brands have a significant share, such as Michel & Augustin, Kusmi Tea and Bjorg.
In the grocery category, Lu is in the lead. Lindt and Panzani are also on the podium. For fresh and frozen products, La Laitière won first place, Magnum second and Carte d’Or third.
As for soft drinks, Cristaline is in first place, followed by Evian and Tropicana. Leffe, Desperado and Moët et Chandon are the leaders in the alcoholic beverage category.
A study by Statista in April 2020 looked at the French’s favourite supermarkets. 12,000 people were surveyed to find out where they buy their food.
Another market is quietly developing in parallel, that of responsible purchasing. More and more French people want to consume better by knowing the origin of the products and prefer organic products. The supermarket industry is also trying to respond to these new desires. The Yougov firm is offering a “barometer of the positive and sustainable economy” in September 2019. It questioned 1,024 French people about 30 brands and asked them which one they considered to be the most environmentally responsible:
If you want to know more about the strategies to adopt to anchor your brand, our agency Alioze
is specialized in food communication.
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