French’s favorite Food brands in 2020

Which food brands are popular with the French? Each year, different studies are carried out to find out the answer to this question. Several methods are used to find out everything about the tastes and food purchases of French people who say a lot about their habits and needs. Alioze takes stock of the different rankings of the favorite food brands of the French.

 

 

The most liked Food brands on the networks

  • The Nutella brand has the largest French community on Facebook with over 31 million subscribers.
  • Carambar has a total of 45.5 thousand followers on Twitter.
  • Milka holds first place on YouTube, a channel followed by 21,000 subscribers.
  • Burger King is the #1 food brand on Instagram with 324,000 followers.

 

 

Top 10 most consumed food brands in 2019

Each year, the Kantar WorldPanel agency reveals, through its Brand Footprint study, the brands most popular with consumers. To make this ranking, Kantar calculates the number of purchases and their frequency in the food and beverage sector.

The study is based on 73% of the population worldwide. One billion households are taken into account, spread across 52 countries. In the international ranking, the French company Danone wins the votes. While Danone does not appear in the top 10 of the most consumed food brands in France, eight are nonetheless French. The one that generated the most household purchases is Herta.

Here are the top 10 food brands most bought by the French:

  • Herta
  • Président
  • Fleury Michon
  • Coca-Cola
  • Cristaline
  • Panzani
  • Harry’s
  • Bonduelle
  • Lustucru and La Laitière tied.

 

 

Top 10 best-selling food brands in e-commerce in 2020

The confinement linked to the coronavirus crisis has boosted Internet purchases. The drive and home delivery have exploded during this period. The Nielsen Institute analyzed online sales of products over a year between June 2019 and 2020.

Here are the top 10 food brands that continue to do well via e-commerce:

  • Herta
  • Lu France
  • Coca-Cola
  • Pampers non-food items
  • Fleury Michon
  • Le Gaulois
  • Charal
  • Président
  • Yoplait
  • Cristaline

 

 

Top 5 most-bought foods and drinks in stores

In 2018, the Nielsen cabinet published a ranking of the most purchased food items in drives and stores.

  • The intense aroma Carte Noire coffee (2 x 250 g) won first place on the podium with 75 million sales, but also third with a different packaging (3 x 250 g).
  • Ferrero Rocher milk / hazelnut chocolates were in second place with 70 million euros.
  • The 250 g container of President unsalted butter comes fourth with 62 million.
  • Nutella – which also belongs to the Ferrero group – takes 5th place, but also the next three in all its different containers. This makes a total market share of 55% in household purchases.

Regarding beverages, the one-liter Ricard bottle is the big winner with a turnover of 275 million euros in 2018, just ahead of the pack of six Cristaline bottles which accounts for 225 million turnover. In third place, follows the pack of 20 Heineken of 25 cl.

 

 

Food : the favorite category of the french

Another classification, that of the Great Book of Brands, published in September 2018, which revealed the favorite brands of the French. 4,900 French people liked or disliked the 1,100 names and logos of brands from all sectors.

Food and beverage is the favorite category with a j’aime score above 58%. High-end and organic brands have an important share such as Michel & Augustin, Kusmi Tea or Bjorg.

In the grocery category, Lu is in the lead. Lindt and Panzani are also on the podium. For fresh and frozen foods, La Laitière won first place, Magnum second and Carte d’Or third.

In soft drinks, Cristaline is in first place, followed by Evian and Tropicana. Leffe, Desperado and Moët et Chandon are first in the alcoholic beverages category.

 

 

Top 10 most appreciated supermarkets in France

An April 2020 Statista study looked at the favorite supermarkets of the French. 12,000 people were interviewed to find out where they buy their groceries.

  • 53% of those surveyed visit Groupe Leclerc stores
  • 50% the Carrefour Group
  • 44% go to Lidl
  • 39% at Intermarché
  • 31% in Auchan stores
  • 18% in a System U store
  • 16% at Aldi
  • 14% at Casino
  • 12% at Leader Price
  • 10% in Picard

 

 

Top 10 french favorite eco-responsible supermarkets

Another market is slowly developing in parallel, that of responsible purchasing. More and more French people want to consume better by knowing the origin of products and prefer organic. Supermarkets are also trying to meet these new needs. The Yougov cabinet is proposing in September 2019 a “barometer of the positive and sustainable economy“. He questioned 1,024 French people out of 30 brands, asking them which they considered the most eco-responsible:

  • Biocoop for 23.1% of respondents
  • La Vie Claire, 13.9%
  • E.Leclerc, 13.6%
  • Naturalia, 11.9%
  • Intermarché, 11.2%
  • Grand Fresh, 10.5%
  • System U, 10.3%
  • Bio C’Bon, 10.2%
  • Lidl, 9.6%
  • Carrefour, 9.4%

 

 

If you want to know more about the strategies to adopt to anchor your brand, our Alioze agency specializes in food communication.

 

 

Sources :

 

Crédits : rawpixel


0  commentaire Chloé R, Monday 21 December 2020
Communication, Food, Marketing

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Vous cherchez une agence de communication digitale ?  Contact us
Alioze