Which food brands are popular with the French? Each year, different studies are carried out to find out the answer to this question. Several methods are used to find out everything about the tastes and food purchases of French people who say a lot about their habits and needs. Alioze takes stock of the different rankings of the favorite food brands of the French.
Each year, the Kantar WorldPanel agency reveals, through its Brand Footprint study, the brands most popular with consumers. To make this ranking, Kantar calculates the number of purchases and their frequency in the food and beverage sector.
The study is based on 73% of the population worldwide. One billion households are taken into account, spread across 52 countries. In the international ranking, the French company Danone wins the votes. While Danone does not appear in the top 10 of the most consumed food brands in France, eight are nonetheless French. The one that generated the most household purchases is Herta.
Here are the top 10 food brands most bought by the French:
The confinement linked to the coronavirus crisis has boosted Internet purchases. The drive and home delivery have exploded during this period. The Nielsen Institute analyzed online sales of products over a year between June 2019 and 2020.
Here are the top 10 food brands that continue to do well via e-commerce:
In 2018, the Nielsen cabinet published a ranking of the most purchased food items in drives and stores.
Regarding beverages, the one-liter Ricard bottle is the big winner with a turnover of 275 million euros in 2018, just ahead of the pack of six Cristaline bottles which accounts for 225 million turnover. In third place, follows the pack of 20 Heineken of 25 cl.
Another classification, that of the Great Book of Brands, published in September 2018, which revealed the favorite brands of the French. 4,900 French people liked or disliked the 1,100 names and logos of brands from all sectors.
Food and beverage is the favorite category with a j’aime score above 58%. High-end and organic brands have an important share such as Michel & Augustin, Kusmi Tea or Bjorg.
In the grocery category, Lu is in the lead. Lindt and Panzani are also on the podium. For fresh and frozen foods, La Laitière won first place, Magnum second and Carte d’Or third.
In soft drinks, Cristaline is in first place, followed by Evian and Tropicana. Leffe, Desperado and Moët et Chandon are first in the alcoholic beverages category.
An April 2020 Statista study looked at the favorite supermarkets of the French. 12,000 people were interviewed to find out where they buy their groceries.
Another market is slowly developing in parallel, that of responsible purchasing. More and more French people want to consume better by knowing the origin of products and prefer organic. Supermarkets are also trying to meet these new needs. The Yougov cabinet is proposing in September 2019 a “barometer of the positive and sustainable economy“. He questioned 1,024 French people out of 30 brands, asking them which they considered the most eco-responsible:
Crédits : rawpixel