{"id":7071,"date":"2018-05-23T09:41:27","date_gmt":"2018-05-23T08:41:27","guid":{"rendered":"https:\/\/www.alioze.com\/?page_id=7071"},"modified":"2021-08-05T14:23:21","modified_gmt":"2021-08-05T13:23:21","slug":"agence-plan-de-taggage","status":"publish","type":"page","link":"https:\/\/www.alioze.com\/lu\/plan-taggage","title":{"rendered":"Agence plan de taggage"},"content":{"rendered":"<\/div><\/div>\n\t<section class=\"headertitle lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/themes\/alioze2016\/img\/alioze-production-web-magento-responsive.jpg)\">\n\t\t<div id=\"breadcrumbs\">\n\t\t\t\t\t\t<span>\t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/lu\/\">Home<\/a>\n\t\t\t\t\t > \t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/lu\/blog\">Le Blog<\/a>\n\t\t\t\t\t > <\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-a\">\n\t\t\t\t\t<div class=\"parralax-centertext text-center\">\n\n\t\t\t\t\t\t<h1>Agence plan de taggage<\/h1>\n\t\t\t\t\t\t<span class=\"baseline\">Architecte technique intelligent<br \/>\n<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"col-xs-12\">\n<p style=\"text-align: center;\">Vous avez envie de mieux collecter, surveiller et analyser vos donn\u00e9es pour tracker le comportement de vos visiteurs, am\u00e9liorer votre strat\u00e9gie et vos campagnes marketing ?<\/p>\n<p style=\"text-align: center;\">Vous devez donc envisager la r\u00e9alisation et l\u2019impl\u00e9mentation d\u2019un <strong>plan de taggage<\/strong> <strong>sur votre site web<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><div class=\"container-fluid\" style=\"padding:0\"><div id=\"b48be340\" class=\"imgFull lazyload\" style=\"height:350px;background-image:inherit;background-position:center;background-repeat:no-repeat;moz-background-size:cover;background-size: cover;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-plan-taggage-1.jpg)\"><\/div><\/div><div class=\"container\"><div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<h2>Pourquoi faire un plan de taggage ?<\/h2>\n<p>Pour analyser les performances de leur site web, la majorit\u00e9 des e-commer\u00e7ants utilise les statistiques et m\u00e9triques disponibles par d\u00e9faut dans Google Analytics (ou autre outil de tracking) : pages vues, taux de rebond, sources de trafic, etc.<\/p>\n<p>Au lancement de votre site web, ces informations de suivi basiques sur les comportements de visite vous sembleront probablement suffisantes. Puis, vous vous rendrez rapidement compte que Google Analytics ne raconte pas toute l\u2019histoire du comportement client ou des performances de vos diff\u00e9rents canaux d\u2019acquisition.<\/p>\n<p>Au fur et \u00e0 mesure de l\u2019\u00e9volution de votre site web, de l\u2019<a href=\"https:\/\/www.alioze.com\/lu\/acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmentation de votre trafic digital<\/a> et de vos activit\u00e9s marketing, vous ressentirez alors le besoin de suivre des donn\u00e9es plus sp\u00e9cifiques.<\/p>\n<p>C\u2019est l\u00e0 toute l\u2019utilit\u00e9 du plan de taggage.<\/p>\n<\/div><\/div>\n\t<section class=\"quickcontact lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/themes\/alioze2016\/img\/alioze-production-web-magento-responsive.jpg)\">\n\t\t\t\t<div class=\"content-a\">\n\t\t\t\t\t<div class=\"parralax-centertext\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-6 col-sm-offset-1 col-md-7 col-md-offset-1 quickcontact-text\">\n\t\t\t\t\t\t\t\tAlioze, le choix d'une agence sp\u00e9cialis\u00e9e en web analytics\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/lu\/contact\" class=\"btn btn-lg btn-default  center-block\">Prenez contact<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n<h2>Le plan de taggage pour un site web et un marketing performants<\/h2>\n<p>Vous souhaitez recueillir davantage d\u2019informations sur vos visiteurs ? D\u00e9couvrir comment ils explorent votre site web ? Savoir si une \u00e9tape, dans votre tunnel de commande, les d\u00e9tourne de leur achat ? Vous avez d\u00e9j\u00e0 envisag\u00e9 de retargeter uniquement les visiteurs ayant d\u00e9j\u00e0 plac\u00e9 un article dans leur panier, sans confirmer leur achat ?<\/p>\n<p>Toutes ces questions cruciales pour le e-commerce peuvent \u00eatre r\u00e9solues gr\u00e2ce au plan de taggage.<\/p>\n<p>Les <strong>tags<\/strong> (ou <strong>balises de suivi<\/strong>), sont des bouts de code \u00e0 placer sur les pages de votre site web. Concr\u00e8tement, ils permettent de r\u00e9colter diff\u00e9rents types d\u2019informations sur vos visiteurs, de suivre leurs actions et leurs parcours sur votre e-commerce.<\/p>\n<p>Voici quelques exemples d\u2019informations pouvant \u00eatre collect\u00e9es gr\u00e2ce \u00e0 l\u2019impl\u00e9mentation de tags sur votre site web :<\/p>\n<ul>\n<li>Nombre de clics sur une campagne promotionnelle.<\/li>\n<li>Ajout ou suppression d\u2019un produit du panier.<\/li>\n<li>\u00c9l\u00e9ment cliqu\u00e9 dans la page.<\/li>\n<li>Clic sur un produit donn\u00e9.<\/li>\n<li>Itin\u00e9raire du visiteur dans le processus d\u2019achat (avancement dans le tunnel de commande).<\/li>\n<\/ul>\n<p>Ces donn\u00e9es essentielles \u00e0 la gestion de votre e-commerce vous aident \u00e0 mettre en \u0153uvre des actions tr\u00e8s sp\u00e9cifiques. Par exemple, si un utilisateur s&#8217;arr\u00eate \u00e0 une \u00e9tape donn\u00e9e du processus d&#8217;achat, vous pouvez lui envoyer une publicit\u00e9 cibl\u00e9e avec une r\u00e9duction pour l\u2019inciter \u00e0 finaliser sa commande.<\/p>\n<p>&nbsp;<\/p>\n<h2>Que comprend un plan de taggage ?<\/h2>\n<p>Le plan de taggage (aussi appel\u00e9 plan de marquage ou plan de tracking) est un document qui se pr\u00e9sente g\u00e9n\u00e9ralement sous la forme d\u2019une feuille de calcul. Son but est de vous guider dans la mise en \u0153uvre du suivi de votre site, en d\u00e9taillant quelles donn\u00e9es doivent \u00eatre surveill\u00e9es, pourquoi et comment.<\/p>\n<p>Il liste g\u00e9n\u00e9ralement :<\/p>\n<ul>\n<li>Les actions (ou \u00ab \u00e9v\u00e8nement \u00bb) \u00e0 suivre ;<\/li>\n<li>La d\u00e9finition des objectifs ;<\/li>\n<li>Les tags \u00e0 impl\u00e9menter (ou d\u00e9j\u00e0 install\u00e9s) et leurs emplacements ;<\/li>\n<li>Les modalit\u00e9s de mise en place de chaque tag.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Nos prestations en plan de taggage<\/h2>\n<p>La r\u00e9alisation et l\u2019impl\u00e9mentation d\u2019un plan de taggage repr\u00e9sente un travail fastidieux qui n\u00e9cessite une bonne m\u00e9thodologie de travail.<\/p>\n<p>Afin de vous permettre de suivre et d\u2019analyser votre site web et de prendre des d\u00e9cisions \u00e9clair\u00e9es en constatant ce qui fonctionne et ne fonctionne pas, notre agence vous accompagne dans la r\u00e9alisation et la mise en place de votre plan de taggage.<\/p>\n<p>Notre m\u00e9thodologie comprend plusieurs \u00e9tapes :<\/p>\n<ul>\n<li>Identification des besoins de vos clients et de vos propres objectifs strat\u00e9giques ;<\/li>\n<li>Audit de votre site web afin de d\u00e9finir vos KPIs, les donn\u00e9es importantes \u00e0 collecter et les actions n\u00e9cessitant un suivi ;<\/li>\n<li>R\u00e9daction du plan de taggage ;<\/li>\n<li>V\u00e9rification et param\u00e9trage de votre outil d&#8217;analyse (compte Google Analytics) ;<\/li>\n<li>V\u00e9rification ou installation et configuration d\u2019un outil de Tag Management (Google Tag Manager), dans le cas o\u00f9 vous n\u2019en utilisez pas encore un ;<\/li>\n<li>R\u00e9alisation d\u2019une phase de test permettant de s\u2019assurer que toutes les informations sont correctement int\u00e9gr\u00e9es et remontent correctement vers votre outil d\u2019analyse.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Besoin d&#8217;aide pour votre plan de taggage ?<\/h2>\n<p style=\"text-align: center;\">Notre agence est ouverte de 9H30 \u00e0 19H00 du lundi au vendredi.<\/p>\n<p style=\"text-align: center;\">N&#8217;h\u00e9sitez pas \u00e0 nous contacter par t\u00e9l\u00e9phone au <a href=\"tel:+33183622184\"> +33 (0) 1 83 62 21 84<\/a> ou en remplissant ce court formulaire :<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4885-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"4885\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/lu\/wp-json\/wp\/v2\/pages\/7071#wpcf7-f4885-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4885\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4885-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom *\" value=\"\" type=\"text\" name=\"contact-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-telephone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre num\u00e9ro de t\u00e9l\u00e9phone *\" value=\"\" type=\"text\" name=\"contact-telephone\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre e-mail *\" value=\"\" type=\"email\" name=\"contact-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre message *\" name=\"contact-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-262\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"checkbox-262[]\" value=\"J&#039;ai lu et j&#039;accepte les Conditions G\u00e9n\u00e9rales d&#039;Utilisation\" \/><span class=\"wpcf7-list-item-label\">J&#039;ai lu et j&#039;accepte les Conditions G\u00e9n\u00e9rales d&#039;Utilisation<\/span><\/span><\/span><\/span>\n<\/p>\n<div style=\"display:none !important\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"pipedrive_hook\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"1\" type=\"text\" name=\"pipedrive_hook\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-lg btn-default btn-dark center-block gtm-contact-form-submit\" type=\"submit\" value=\"Envoyer\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"171\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<section id=\"sectors-sections\">\n<h2>Secteurs d&#8217;activit\u00e9 dans lesquels l&#8217;agence Alioze est sp\u00e9cialis\u00e9e<\/h2>\n<div class=\"row teamblock\">\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-automobile\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e automobile\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-automobile.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e automobile\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-automobile\" target=\"_blank\" rel=\"noopener noreferrer\">Automobile<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-beaute\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e beaut\u00e9\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-communication-specialisee-beaute.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e beaut\u00e9\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-beaute\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beaut\u00e9 et cosm\u00e9tique<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-avocats\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e beaut\u00e9\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-avocat.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e beaut\u00e9\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-avocats\" target=\"_blank\" rel=\"noopener noreferrer\">Cabinet d&#8217;avocat et notaire<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e culture\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-communication-specialisee-culture.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e culture\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Culture<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-education\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e \u00e9ducation\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-communication-specialisee-education.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e \u00e9ducation\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-education\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9ducation et enseignement<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-enfants\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e enfant\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-enfant.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e enfant\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-enfants\/\" target=\"_blank\" rel=\"noopener noreferrer\">Enfants et jeunesse<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-food\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e food\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-food.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e food\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-food\" target=\"_blank\" rel=\"noopener noreferrer\">Food, gastronomie et alimentaire<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-horlogerie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e horlogerie\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-horlogerie.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e horlogerie\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-horlogerie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Horlogerie et montre<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-hotellerie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e hotellerie\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-hotellerie.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e hotellerie\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-hotellerie\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00f4tellerie<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-immobilier\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e immobilier\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-immobilier-1.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e immobilier\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-immobilier\/\" target=\"_blank\" rel=\"noopener noreferrer\">Immobilier<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-joaillerie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e sant\u00e9\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-joaillerie-1.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e sant\u00e9\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-joaillerie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joaillerie et bijoux<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-luxe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e luxe\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-luxe.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e luxe\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-luxe\/\" target=\"_blank\" rel=\"noopener noreferrer\">Luxe<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e mode\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-mode-2.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e mode\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-mode\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mode<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-restaurant-gastronomie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e restaurant\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-restaurant.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e restaurant\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-restaurant-gastronomie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Restaurant<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-sante\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e sant\u00e9\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-communication-specialisee-sante.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e sant\u00e9\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-sante\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sant\u00e9 et m\u00e9dical<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-specialisee-tourisme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e tourisme\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/04\/agence-communication-specialisee-tourisme.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e tourisme\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-web-specialisee-tourisme\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tourisme<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-md-4 teamblock-column\">\n<div class=\"row\">\n<div class=\"col-xs-4 col-md-12\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-vins\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"img-responsive alignnone lazyload\" title=\"agence communication sp\u00e9cialis\u00e9e vin spiritueux champagne\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/06\/agence-communication-specialisee-vin-1.jpg\" alt=\"Agence communication sp\u00e9cialis\u00e9e tourisme\" width=\"300\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/div>\n<div class=\"col-xs-8 col-md-12\" style=\"text-align: center;\"><a href=\"https:\/\/www.alioze.com\/lu\/agence-communication-vins\" target=\"_blank\" rel=\"noopener noreferrer\">Vin, champagne et spiritueux<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<br \/>\n<\/section  >\n","protected":false},"excerpt":{"rendered":"<p>Vous avez envie de mieux collecter, surveiller et analyser vos donn\u00e9es pour tracker le comportement de vos visiteurs, am\u00e9liorer votre strat\u00e9gie et vos campagnes marketing ? Vous devez donc envisager la r\u00e9alisation et l\u2019impl\u00e9mentation d\u2019un plan de taggage sur votre site web. &nbsp; &nbsp; Pourquoi faire un plan de taggage ? Pour analyser les performances [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7071","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/pages\/7071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/comments?post=7071"}],"version-history":[{"count":7,"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/pages\/7071\/revisions"}],"predecessor-version":[{"id":23273,"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/pages\/7071\/revisions\/23273"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/lu\/wp-json\/wp\/v2\/media?parent=7071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}