{"id":28556,"date":"2022-05-20T16:59:33","date_gmt":"2022-05-20T15:59:33","guid":{"rendered":"https:\/\/www.alioze.com\/metavers-zuckerberg-a-lassaut-des-grandes-marques-du-luxe\/"},"modified":"2022-05-20T17:15:10","modified_gmt":"2022-05-20T16:15:10","slug":"metavers-zuckerberg-a-lassaut-des-grandes-marques-du-luxe","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/metaverse-luxury\/","title":{"rendered":"Metaverse: Zuckerberg takes on the big luxury brands"},"content":{"rendered":"

After fashion<\/a>, the metaverse<\/strong> and its most famous representative, Mark Zuckerberg, CEO of Meta, is now tackling the world of luxury!<\/p>\n

The founder of Facebook met with Leonardo Del Vecchio, founder of the Luxottica group and chairman of the EssilorLuxottica eyewear conglomerate, to test a new connected device together. The two parties have already launched smart glasses models, via Ray-Ban stories<\/a>.<\/p>\n

“I’m happy to be back in Milan to discuss plans for new smart glasses with Leonardo Del Vecchio and the EssilorLuxottica team,<\/em>” said Zuckerberg.<\/p>\n

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\"Bracelet<\/p>\n

“Here, Leonardo is using a prototype of our neural interface EMG bracelet that will eventually allow you to control your glasses and other devices.<\/em>”<\/p>\n

Mark Zuckerberg was also photographed with Federico Marchetti and Geoffroy Lefebvre, founder of Yoox and CEO of Yoox Net-a-Porter, respectively; Renzo Rosso, founder of the OTB Group; Lorenzo Bertelli, the son of Miuccia Prada and Patrizio Bertelli; and Brunello Cucinelli, founder of the eponymous luxury brand.<\/p>\n

According to Meta, Italian fashion companies are already using “new technologies like augmented and virtual reality<\/em>” to communicate and sell their products, “We are excited to continue working with Italian partners to bring this vision of the metaverse to life.<\/em>”<\/p>\n

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Looking for a communication agency specialized in metaverse<\/a> and social media<\/a>? Call on Alioze. Our team of dedicated experts will help you develop your marketing strategy to reach your goals and increase your sales volume.<\/p>\n

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Source :<\/b><\/p>\n