{"id":27478,"date":"2022-01-10T10:12:04","date_gmt":"2022-01-10T09:12:04","guid":{"rendered":"https:\/\/www.alioze.com\/?p=27478"},"modified":"2022-01-06T16:40:44","modified_gmt":"2022-01-06T15:40:44","slug":"instagram-guides-a-powerful-tool-for-your-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/instagram-guides-marketing\/","title":{"rendered":"Instagram guides: a powerful tool for your social media marketing"},"content":{"rendered":"

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What is an Instagram Guide?<\/h2>\n

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Instagram Guides appeared two years ago to meet a simple need of users: to gather several contents around the same theme.<\/p>\n

Just like a folder in a paper magazine, it is possible to gather health and wellness tips, or create a tutorial within the same post. Each of these contents links to a traditional Instagram page that allows the user to buy the product or service proposed, directly on the platform.<\/strong><\/p>\n

This feature therefore offers companies very interesting marketing opportunities<\/strong>. Thanks to these Guides, a brand can position itself on Instagram with more in-depth content: posts that are longer than a simple photo, folders, personalized captions and, above all, direct links to trigger the purchase of a product or service.<\/p>\n

Instagram describes this new option available to every account as a way to “make it easier to discover recommendations, tips, and other content curated by creators, public figures, organizations, and influencers.<\/em>”<\/p>\n

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View this guide on Instagram<\/div>\n<\/div>\n
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A guide shared by Red Bull (@redbull)<\/a><\/p>\n<\/div>\n<\/blockquote>\n