{"id":27462,"date":"2022-01-06T15:43:42","date_gmt":"2022-01-06T14:43:42","guid":{"rendered":"https:\/\/www.alioze.com\/?p=27462"},"modified":"2023-03-13T15:53:37","modified_gmt":"2023-03-13T14:53:37","slug":"twitch-a-strong-2021-for-the-streaming-platform","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/2022-twitch-streaming","title":{"rendered":"Twitch: a strong 2022 for the streaming platform"},"content":{"rendered":"<p><strong>Twitch<\/strong>, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its reputation.<\/p>\n<h2>Twitch or the reference of global streaming<\/h2>\n<p>&nbsp;<\/p>\n<p>The live streaming platform Twitch almost doubled its audience last year: it recorded a <strong>45% increase compared to 2020<\/strong>. A figure that represents <strong>24 billion hours of videos viewed by its subscribers,<\/strong> according to a study by Rainmaker.gg and StreamElements.<\/p>\n<p>Streamers and users of the platform particularly favored two video games on Twitch: GTA V (2.1 billion hours of viewing) and League of Legends (1.8 billion). The game Fortnite is slightly further down the podium with 1 billion hours of viewing.<\/p>\n<p>Mainly known for its &#8220;lives&#8221; of gaming games, the platform has however diversified since then, with content dedicated to politics, culture, sports or even charity events.<\/p>\n<p>The reason? Companies, brands or public figures are starting to measure the <strong>potential of Twitch in terms of communication<\/strong>: the very young audience of the platform, the relaxed and authentic tone of Twitch as opposed to other more &#8220;superficial&#8221; social networks, and the presence of massively followed and listened <strong>influencers<\/strong> \/ streamers.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-youtube-container\" style=\"max-width: 900px;\">\n<div class=\"embed-youtube\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/cWPQOnlfOUg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<h2>Twitch&#8217;s unstoppable growth<\/h2>\n<p>&nbsp;<\/p>\n<p>The extremely positive track record of Amazon&#8217;s 2021 jewel is undeniable proof of Twitch&#8217;s power of attraction over its viewers, especially when you consider the various cases that have occurred recently.<\/p>\n<p>The streaming platform was indeed confronted with a massive data leak last October. Source codes, streamers&#8217; salaries, secret projects are all information that were revealed due to a simple lack of vigilance. Twitch revealed two weeks later that it was in fact a server problem: a serious mistake that could have seriously tarnished their reputation.<\/p>\n<p>Among the other controversies that have affected the platform, we note a scam of 8 billion euros committed by users or lists of streamers &#8220;not to be banned&#8221;.<\/p>\n<p>These problems have not had any real impact on Twitch&#8217;s audience performance and revenue, which suggests a bright future for the platform.<\/p>\n<p>Want to communicate on Twitch? Alioze, the <a href=\"https:\/\/www.alioze.com\/en\/social-media\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> and <a href=\"https:\/\/www.alioze.com\/en\/communication\" target=\"_blank\" rel=\"noopener\">communication agency<\/a> specialized in <a href=\"https:\/\/www.alioze.com\/en\/twitch-communication-agency\/\" target=\"_blank\" rel=\"noopener\">Twitch<\/a>, will help you develop your <a href=\"https:\/\/www.alioze.com\/en\/influence-agency\/\" target=\"_blank\" rel=\"noopener\">influence strategy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Sources :<\/b><\/p>\n<ul class=\"post-sources\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>journaldugeek.com :\n<ul>\n<li><a href=\"https:\/\/www.journaldugeek.com\/2021\/12\/24\/malgre-les-polemiques-twitch-enregistre-une-annee-record\/\" target=\"_blank\" rel=\"nofollow noopener\">Malgr\u00e9 les pol\u00e9miques, Twitch enregistre une ann\u00e9e record<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its reputation. Twitch or the reference of global streaming &nbsp; The live streaming platform Twitch almost doubled its audience last year: it recorded a 45% [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,310],"tags":[],"class_list":["post-27462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-social-media"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/27462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=27462"}],"version-history":[{"count":3,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/27462\/revisions"}],"predecessor-version":[{"id":30147,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/27462\/revisions\/30147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/27452"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=27462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/categories?post=27462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/tags?post=27462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}