{"id":26760,"date":"2021-11-22T14:44:07","date_gmt":"2021-11-22T13:44:07","guid":{"rendered":"https:\/\/www.alioze.com\/?p=26760"},"modified":"2021-11-22T14:49:05","modified_gmt":"2021-11-22T13:49:05","slug":"coca-cola-launches-its-latest-christmas-campaign-via-its-new-brand-platform-real-magic","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/coca-cola-brand-platform-real-magic\/","title":{"rendered":"Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic"},"content":{"rendered":"<p><strong>Coca-Cola<\/strong>, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency <a href=\"https:\/\/www.dentsumb.com\/\" target=\"_blank\" rel=\"nofollow noopener\">dentsuMB<\/a>. This campaign is the first one since the launch of the new <strong>brand platform<\/strong> of the multinational: <strong>Real Magic<\/strong>, last September.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-youtube-container\" style=\"max-width: 900px;\">\n<div class=\"embed-youtube\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VcIK6yVJQvE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Retrouvez + de vid\u00e9os sur notre chaine Youtube en cliquant sur le logo ci-dessous :<\/em><\/p>\n<div class=\"g-ytsubscribe\" data-channel=\"aliozeagency\" data-layout=\"default\" data-count=\"default\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Brand redesign and innovative communication for the American giant<\/h2>\n<p>The new communication strategy of Coca-Cola emphasizes the mutual aid and the community spirit. Values introduced in the Christmas marketing campaign of the brand. The advertising film, posted on its communication platform Real Magic, features a child who moves with his mother into a new apartment without a fireplace. To welcome Santa Claus, he enlists the help of his neighbors to build a chimney out of cardboard boxes.<\/p>\n<p>The film is 2.5 minutes long and will be broadcast in a shorter format in 90 countries. The campaign will be promoted on digital channels, and partnerships will be organized with influencers.<\/p>\n<p>As Manolo Aroyo, Coca-Cola&#8217;s global marketing director, explains, &#8220;<em>Coca-Cola has always believed in the magic of Christmas, and this year our campaign celebrates the true magic of human relationships. Through a simple and heartwarming message of togetherness, inclusion and positivity, it serves to remind us that all we need to have a magical Christmas is to share moments together with those we love.<\/em>&#8221;<\/p>\n<p>After 18 months of a global pandemic, and many periods of loneliness and isolation, the red brand wants to be unifying and optimistic.<\/p>\n<p>With this in mind, it designed its global Real Magic platform: a way to communicate with consumers in an innovative way by creating a new ecosystem of unique and customizable experiences.<\/p>\n<p>For this brand redesign, the American giant has called on artists, photographers and illustrators who will take turns giving their vision of everyday magic.<\/p>\n<p>As for this Christmas campaign, the Real Magic brand platform wants to highlight a new philosophy for Coca-Cola, and a new long-term relationship with consumers.<\/p>\n<p><b>Source :<\/b><\/p>\n<ul class=\"post-sources\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>marketingweek.com :\n<ul>\n<li><a href=\"https:\/\/www.marketingweek.com\/coca-cola-real-magic-christmas\/\" target=\"_blank\" rel=\"nofollow noopener\">Coca-Cola launches first Christmas campaign under \u2018Real Magic\u2019 brand platform<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one since the launch of the new brand platform of the multinational: Real Magic, last September. &nbsp; &nbsp; Retrouvez + de vid\u00e9os sur notre chaine [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317,307,309],"tags":[],"class_list":["post-26760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-communication","category-marketing"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/26760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=26760"}],"version-history":[{"count":2,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/26760\/revisions"}],"predecessor-version":[{"id":26785,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/26760\/revisions\/26785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/26750"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=26760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/categories?post=26760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/tags?post=26760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}