{"id":25767,"date":"2021-10-01T10:13:09","date_gmt":"2021-10-01T09:13:09","guid":{"rendered":"https:\/\/www.alioze.com\/?p=25767"},"modified":"2021-10-28T10:12:55","modified_gmt":"2021-10-28T09:12:55","slug":"the-lvmh-prize-on-youtube-and-instagram-when-fashion-goes-digital","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/lvmh-prize-fashion-digital\/","title":{"rendered":"The LVMH Prize on Youtube and Instagram: when fashion goes digital"},"content":{"rendered":"<p>The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks&#8230; Luxury is adapting to digital communication.<\/p>\n<h2>The digital turn of the LVMH Prize<\/h2>\n<p>The link between fashion and social networks is no longer in doubt: advertising campaigns are posted on <strong>Instagram<\/strong>, fashion shows are live on the websites of the major fashion houses, and behind-the-scenes footage of shoots is revealed on online media.<\/p>\n<p>The LVMH Prize, in turn, jumps into the deep end, while it traditionally practices a more confidential communication.<\/p>\n<p>For this 2021 edition, the competition organizers allowed the public to vote for the nine finalists through a digital showroom where the candidates&#8217; collections and their video presentations were posted online. 32,000 Internet users participated in the selection process in April.<\/p>\n<div class=\"embed-youtube-container\" style=\"max-width: 600px;\">\n<div class=\"embed-youtube\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4-1kvL4LiEI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<h2>Towards a more popular LVMH Prize among young people thanks to YouTube and Instagram<\/h2>\n<p>The brand&#8217;s digital transformation was especially reinforced on social networks on September 7, during the final.<br \/>\nThe award to the Albanian designer Nensi Dojaka was posted on <strong>Youtube<\/strong> immediately after the ceremony.<\/p>\n<p>LVMH also made the final of the competition come alive on Instagram: the LVMH Prize account broadcast photos and videos all day long. From interviews with guests and members of the jury to the award ceremony, including behind-the-scenes footage, everything was documented for the pleasure of the 168,000 subscribers.<\/p>\n<p>A digital turn that allows the LVMH brand to position itself on <strong>digital<\/strong>, but especially to reach a younger target, less elitist and more avant-garde. A communication that corresponds a little more to the essence of the LVMH Prize: to highlight young designers who are precursors in the fashion world.<\/p>\n<div id=\"attachment_26287\" class=\"wp-caption aligncenter\" ><img decoding=\"async\" class=\"img-responsive center-block wp-image-26287 size-large lazyload\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-1024x683.jpg 1024w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-300x200.jpg 300w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-768x512.jpg 768w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-1536x1024.jpg 1536w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-1320x880.jpg 1320w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat-150x100.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/10\/lvmh-snapchat.jpg 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><p class=\"wp-caption-text\">Bangkok, Thailand &#8211; January 3, 2020: Louis Vuitton puts the Snapchat&#8217;s QR code in front of the shop, so customers can follow them by scanning the Ghost with Snapchat on a phone.<\/p><\/div>\n<p>The <a href=\"https:\/\/www.alioze.com\/en\/communication\" target=\"_blank\" rel=\"noopener\">Alioze<\/a> Agency, specialized in the <a href=\"https:\/\/www.alioze.com\/en\/fashion-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">fashion sector<\/a>, assists you setting up a strong marketing strategy on <a href=\"https:\/\/www.alioze.com\/en\/tiktok\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> and <a href=\"https:\/\/www.alioze.com\/en\/instagram-agency\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<p><b>Source :<\/b><\/p>\n<ul class=\"post-sources\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>fashionnetwork.com :\n<ul>\n<li><a href=\"https:\/\/fr.fashionnetwork.com\/news\/Le-prix-lvmh-revoit-sa-communication-a-l-ere-des-reseaux-sociaux,1333753.html\" target=\"_blank\" rel=\"nofollow noopener\">Le Prix LVMH revoit sa communication \u00e0 l\u2019\u00e8re des r\u00e9seaux sociaux<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks&#8230; Luxury is adapting to digital communication. The digital turn of the LVMH Prize The link between fashion and social networks is no longer in doubt: advertising campaigns are posted on Instagram, fashion shows are live on the websites [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":25754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,321],"tags":[],"class_list":["post-25767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-fashion"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=25767"}],"version-history":[{"count":4,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25767\/revisions"}],"predecessor-version":[{"id":26296,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25767\/revisions\/26296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/25754"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=25767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/categories?post=25767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/tags?post=25767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}