{"id":25763,"date":"2021-09-29T16:10:58","date_gmt":"2021-09-29T15:10:58","guid":{"rendered":"https:\/\/www.alioze.com\/?p=25763"},"modified":"2021-10-27T16:04:33","modified_gmt":"2021-10-27T15:04:33","slug":"google-reviews-in-the-health-sector","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/google-reviews-health-medical\/","title":{"rendered":"Google reviews in the health sector"},"content":{"rendered":"<p>No sector escapes ratings and <strong>Google reviews<\/strong>, and the health sector is not spared! The rating system has replaced &#8220;word of mouth&#8221;: stars, thumbs up and reviews of all kinds make and break the reputation of a hotel, a restaurant or a health practitioner. The image conveyed by your <strong>medical practice<\/strong> on the web, or &#8220;<strong>e-reputation<\/strong>&#8220;, is therefore essential to its successful development.<\/p>\n<h2>What is medical e-reputation?<\/h2>\n<p>The e-reputation includes all the information that can be found on the Internet about the services of a company. According to a 2015 IFOP study, 80% of French people say they trust disinterested consumer feedback more than advertising.<\/p>\n<p>In the <strong>medical sector<\/strong>, more and more patients are also consulting ratings, reviews on platforms, or Google reviews on the Internet.<br \/>\nA simple search of your medical practice address on Google, the universal directory of the 21st century, will lead you directly to these ratings.<\/p>\n<p>The publication of negative content on the Internet can therefore harm your business and its development: it is therefore essential to control your digital image.<\/p>\n<h2>Manage your e-reputation<\/h2>\n<p>Several techniques exist to optimize your e-reputation:<\/p>\n<ul>\n<li>be reactive and set up a comment watch,<\/li>\n<li>check the information published by Google,<\/li>\n<li>respond to negative comments with openness and empathy,<\/li>\n<li>set up an editorial strategy on social networks,<\/li>\n<li>occupy the field on the internet (what is called &#8220;flooding&#8221;): improve your medical practice&#8217;s website, edit a blog, publish articles in the health sector to establish your reputation.<\/li>\n<\/ul>\n<p><strong>Google reviews<\/strong> of your medical practice will be less harmful if they are controlled and if your company&#8217;s e-reputation does not depend only on online reviews.<\/p>\n<p>In 2021, the attendance and profitability of a healthcare facility is closely linked to its e-reputation. The constantly evolving social networks, rating systems and Google reviews require a global and structured approach.<\/p>\n<p>The communication agency <a href=\"https:\/\/www.alioze.com\/en\/communication\" target=\"_blank\" rel=\"noopener\">Alioze<\/a>, specialized in the <a href=\"https:\/\/www.alioze.com\/en\/healthcare-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">health sector<\/a> and <a href=\"https:\/\/www.alioze.com\/en\/e-reputation\" target=\"_blank\" rel=\"noopener\">e-reputation<\/a>, assists you in setting up the best strategy to improve your Google reviews, and optimize your presence on the web.<\/p>\n<p><b>Source :<\/b><\/p>\n<ul class=\"post-sources\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>lefildentaire.com :\n<ul>\n<li><a href=\"https:\/\/www.lefildentaire.com\/articles\/e-reputation-nouvel-acteur-cabinet\/\" target=\"_blank\" rel=\"nofollow noopener\">La E-R\u00e9putation : un nouvel acteur du cabinet<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced &#8220;word of mouth&#8221;: stars, thumbs up and reviews of all kinds make and break the reputation of a hotel, a restaurant or a health practitioner. The image conveyed by your medical practice on the web, or [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":25717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307,320],"tags":[],"class_list":["post-25763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-health"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=25763"}],"version-history":[{"count":3,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25763\/revisions"}],"predecessor-version":[{"id":26262,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/25763\/revisions\/26262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/25717"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=25763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/categories?post=25763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/tags?post=25763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}