{"id":25202,"date":"2021-09-17T11:13:38","date_gmt":"2021-09-17T10:13:38","guid":{"rendered":"https:\/\/www.alioze.com\/?p=25202"},"modified":"2021-09-17T11:13:38","modified_gmt":"2021-09-17T10:13:38","slug":"a-commerce-at-the-center-of-consumers-with-a-barometer-google","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/e-commerce-barometer-google\/","title":{"rendered":"E-commerce closer to consumers thanks to the Google Barometer"},"content":{"rendered":"

Understand when, how and why consumers around the world use the Internet in their shopping habits. With its Consumer Barometer<\/strong>, Google<\/strong> provides e-commerce<\/strong> owners and retailers with the keys to better understand their customers and the motivations that drive them in their purchasing journey, from intent to research to conversion.<\/p>\n

The latest Google barometer<\/a> synthesizes the figures of 2015, which should be studied precisely in order to anticipate the 2016 and 2017 trends in terms of e-commerce.<\/p>\n

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Google Barometer: a tool to put in the hands of all companies<\/h3>\n

This tool lists and compares data from around 50 countries and 20 product categories (including ready-to-wear, clothing and footwear, household appliances, flights, hotels, cosmetics and food) according to the profile of the Internet user (age, gender, socio-professional category), the type of device used (computer, smartphone, tablet), the frequency of use and the specific activities carried out on each of them (watching videos, local searches, etc.)<\/p>\n

The results are materialized in the form of graphs to better capture the intentions of consumers on the Internet. Little by little, thanks to the percentages, curves and other visuals, their online habits take shape.<\/p>\n

\"Mieux<\/a><\/p>\n

It is thus possible to know what they appreciate when buying on an e-commerce, what constitutes a brake on their purchase, how they inform themselves about a product and for what purpose or who influences their purchasing decision… In short, all the of a consumer<\/strong> when he is in front of his screen.<\/p>\n

Overall, the basic data provide fairly summary information. However, it is worth recalling them because they are no less fundamental:<\/p>\n