{"id":25015,"date":"2021-09-07T10:18:18","date_gmt":"2021-09-07T09:18:18","guid":{"rendered":"https:\/\/www.alioze.com\/?p=25015"},"modified":"2021-09-07T10:22:09","modified_gmt":"2021-09-07T09:22:09","slug":"how-to-benefit-from-the-top-to-optimize-your-business","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/summer-e-commerce\/","title":{"rendered":"How to take advantage of the summer to optimize your e-commerce?"},"content":{"rendered":"

After the excitement of the first few weeks with the launch of the sales<\/a>, the summer often represents a period of calm that is difficult to overcome for many e-traders.<\/p>\n

Unless you sell summer and heat related items, it is natural to see a slowdown in your sales during the summer months. Consumers are more likely to travel and spend time outdoors, which takes their attention away from online shopping.<\/p>\n

Globally, July is the least profitable month for e-commerce, with a drop of more than 30% in sales compared to the peak month of December.<\/p>\n

It is often not until the end of August\/beginning of September that your customers return to school or work.<\/p>\n

However, do not be passive. Instead, try to minimize this slowdown! Take advantage of the summer to optimize your e-commerce site<\/strong> by testing new strategies and tactics, preparing for the next quarter and the return of your customers from vacation.<\/p>\n

 <\/p>\n

11 e-commerce tips for the summer<\/h2>\n

1 – Participate in trade shows and\/or training<\/h3>\n

Why not take advantage of this lull to train? This is a good time to attend professional conferences and trade shows related to e-commerce.<\/p>\n

For example, you may want to consider registering for Paris Retail Week<\/a> (September 28-30, 2021) or Ecommerce Connect<\/a> (June 30, 2021), two highlight events for the e-commerce community.<\/p>\n

This will be an opportunity :<\/p>\n