{"id":23639,"date":"2021-08-12T09:04:13","date_gmt":"2021-08-12T08:04:13","guid":{"rendered":"https:\/\/www.alioze.com\/?p=23639"},"modified":"2021-08-12T09:04:13","modified_gmt":"2021-08-12T08:04:13","slug":"culture-the-best-communications-and-advertising-campaigns-of-the-last-years","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/best-culture-ads","title":{"rendered":"Culture: the best communication campaigns and advertisements of recent years"},"content":{"rendered":"

Cultural companies must constantly come up with new advertising to get their name out there. Being bold and creative has become essential to seduce and make an impression on consumers. The cultural sector is no exception to this reality. In our daily life where advertising is omnipresent, solicitations are everywhere and cultural actors must stand out from the crowd to make their mark. Alioze reveals some of the best culture ads of the last few years.<\/strong><\/p>\n

 <\/p>\n

Culture for all according to the Cultura Foundation<\/h2>\n

“More than a formula, it means that our brand aims to also bring culture to those who are excluded from it, whatever the cause.” The Cultura Foundation is committed to making culture accessible to all. Its various communication campaigns, always orchestrated by the St John’s agency, highlight these values. They are some of the best culture ads of the last few years.<\/p>\n

 <\/p>\n

\"campagne<\/a><\/p>\n

 <\/p>\n

In 2020, the visuals of two illustrious characters are being shown on the streets and on social networks. Victor Hugo and Ludwig van Beethoven were chosen to take on the role of guards who bar the entrance to the world of culture. The slogan is clear: “Let’s not let culture become a private club”. A way to show that anyone has the right to be educated and that intimidation is not necessary. Culture is indeed open to all. This campaign was broadcast on the streets and on social networks.<\/p>\n

 <\/p>\n

\"Fondation<\/a><\/p>\n

 <\/p>\n

Already in 2019, 4,000 JCDecaux billboards had hosted posters with a challenging message. This time, it is not men but urban places that are honoured. Eric Margolis’ black and white photographs show deserted urban spaces plastered with the names of famous artists: Square Verdi, Caf\u00e9 Balzac, Quai Renoir. For the Cultura Foundation, great works and creators must have more weight and space in society. It thus gives culture a place and raises awareness of the need to preserve it in our daily lives.<\/p>\n

 <\/p>\n

The Mus\u00e9e d’Orsay’s shock ad<\/h2>\n

To promote the exhibition Sade. Attacking the sun, the Mus\u00e9e d’Orsay chose in 2014 to get straight to the point. A few minutes of video showcases naked bodies intertwining in an orgiastic atmosphere. They write with their bodies the name of the artist: Sade, as if the bodies of men and women were united to form his name.<\/p>\n

 <\/p>\n