{"id":22049,"date":"2021-08-11T17:44:51","date_gmt":"2021-08-11T16:44:51","guid":{"rendered":"https:\/\/www.alioze.com\/?p=22049"},"modified":"2021-08-11T17:44:51","modified_gmt":"2021-08-11T16:44:51","slug":"the-prime-wines-and-spirits-of-the-french","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/french-favourite-wines","title":{"rendered":"France&#8217;s favourite wines and spirits"},"content":{"rendered":"<p>Which wines and spirits do the French love? Studies conducted by professionals allow us to <strong>know the tastes and consumption habits of wine lovers<\/strong>. These trends speak volumes about their needs and allow companies in the sector to adapt.<\/p>\n<p>&nbsp;<\/p>\n<h2>Wine, the favourite alcohol of the French<\/h2>\n<p>Every year, the SoWine\/Dynata agency conducts a study that provides keys to the consumption trends of wine and spirits. More than 1,000 French people were surveyed and answered the question &#8220;what type of alcoholic beverage do you prefer to drink?&#8221;<\/p>\n<ul>\n<li>Wine has always been the favourite alcohol of the French. He is nominated by 50% of them. It is the national alcohol, employing thousands of people and is famous all over the world.<\/li>\n<li>It is ahead of beer, cited by 39% of respondents.<\/li>\n<li>Champagne is cited one time out of three, even though almost 9 out of 10 French people drink it.<\/li>\n<li>Finally, one French person in five appreciates spirits.<\/li>\n<\/ul>\n<h2>Which wines are the favorites of the French?<\/h2>\n<p>Regarding the different grape varieties and appellations, white wine is the most popular among wine drinkers, with 91% consuming it. This is followed by ros\u00e9 (89%) and red (84%).<\/p>\n<p>The most popular wine regions in France are :<\/p>\n<ul>\n<li>The Bordeaux region at 48<\/li>\n<li>Burgundy at 27%.<\/li>\n<li>Champagne at 27%.<\/li>\n<li>La Provence, 22%.<\/li>\n<li>The Rh\u00f4ne, 20<\/li>\n<li>Alsace, 19%.<\/li>\n<\/ul>\n<p>The other reliable tool for finding out which wines the French prefer is the Vivino app. Millions of Internet users use it, rate and comment on wines. This data is deciphered by the company and allows conclusions to be drawn about the habits and tastes of wine lovers. Vivino reveals its top 50 most popular bottles.<\/p>\n<p><a href=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/vin-rouge-preferes-francais.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-21061 img-responsive center-block lazyload\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/vin-rouge-preferes-francais.jpg\" alt=\"vin rouge pr\u00e9f\u00e9r\u00e9s des fran\u00e7ais\" width=\"720\" height=\"480\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/vin-rouge-preferes-francais.jpg 720w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/vin-rouge-preferes-francais-300x200.jpg 300w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/vin-rouge-preferes-francais-150x100.jpg 150w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/480;\" \/><\/a><\/p>\n<p>The ranking confirms that of Sowine, the wines of Bordeaux are very popular. Thirty-four bottles in the top 50 are high-end Bordeaux, mainly from the M\u00e9doc. The eight great classified growths are clearly visible in the first ranks and are also very well rated: Ch\u00e2teaux Mouton Rotschild, Margaux, Latour Pauillac, Yquem, etc. The users of the application would therefore be connoisseurs. The great Bordeaux wines of the left bank are also well represented with Margaux, Pauillac, Saint-Julien, etc.<\/p>\n<p>Not everyone is a fan of great wines and does not necessarily have the budget. This is probably the reason why seven inexpensive wines are also present in the top 50, Mouton-Cadet&#8217;s Bordeaux or E. Guigal C\u00f4tes du Rh\u00f4ne red, for example. Guigal C\u00f4tes du Rh\u00f4ne rouge, for example.<\/p>\n<p>Champagne is also very popular. The French consume 53% of the national consumption, the rest being exported throughout the world. Here are the 7 champagnes in the top 50:<\/p>\n<ul>\n<li>Mo\u00ebt &amp; Chandon<\/li>\n<li>Veuve Clicquot<\/li>\n<li>Bollinger<\/li>\n<li>Louis Roederer<\/li>\n<li>Taittinger<\/li>\n<li>Laurent-Perrier<\/li>\n<\/ul>\n<p>Rom\u00e9e de Goriainoff, CEO of the Experimental Group, says that wine has been present in France for thousands of years and that it is part of French eating habits. Spirits, on the other hand, are much more recent alcohols, and are less well known. And yet, they are becoming more and more prevalent and are reflected in consumer purchases.<\/p>\n<h2>France&#8217;s favourite spirits<\/h2>\n<p>According to the Sowine barometer, rum is the most purchased alcohol (82% of respondents consume it), followed by whisky with 75% and liqueurs with 71%.<\/p>\n<p>Domestic spirits are increasingly consumed. Calvados is praised by 56% of those polled and Armagnac by 52%.<br \/>\nIn bars and restaurants, old spirits are coming back into fashion: Aperol, or Vermouth for example. Cravings change and a taste for bitterness resurfaces. Brands are invited to dust off old spirits and rethink their marketing on the iconic side and the authenticity of the products.<\/p>\n<p><a href=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/top-vin-spiritueux-preferes-francais.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-21070 img-responsive center-block lazyload\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/top-vin-spiritueux-preferes-francais.jpg\" alt=\"Top vin &amp; spiritueux pr\u00e9f\u00e9r\u00e9s francais\" width=\"720\" height=\"442\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/top-vin-spiritueux-preferes-francais.jpg 720w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/top-vin-spiritueux-preferes-francais-300x184.jpg 300w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/06\/top-vin-spiritueux-preferes-francais-150x92.jpg 150w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/442;\" \/><\/a><\/p>\n<p>Ipsos revealed, in 2018, another study on hard liquor sales in France that saw whiskey as one of the most prominent spirits. 78 % of the purchases of spirits concerned whisky according to the polling institute, whereas aniseed-flavoured alcohol, such as pastis or Ricard, represented only 20 % of sales. The French consume more than 150 million bottles of whisky each year.<\/p>\n<p>Another interesting trend that can serve brands is gender. There are distinctions between men and women. Pure spirits are more a man&#8217;s drink than a woman&#8217;s. 51% of men like to drink hard liquor from time to time, compared to 19% of women.<br \/>\nWomen don&#8217;t hate spirits, but 40% prefer to dilute them in a cocktail. Only 27% of men like cocktails. Finally, 41% of women and 23% of men never drink a glass of spirits.<\/p>\n<p>These figures show the preferences of the French and their drinking habits. They help wine and spirits companies to position themselves to best reach their target. Alioze, <a href=\"https:\/\/www.alioze.com\/en\/wines-spirits\/\">expert in the wine and spirits sector,<\/a> will help you with your <a href=\"https:\/\/www.alioze.com\/en\/communication\">communication<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Sources:<\/b><\/p>\n<ul class=\"post-sources\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li>terredevins.com :\n<ul>\n<li><a href=\"https:\/\/www.terredevins.com\/actualites\/enquete-le-vin-toujours-la-boisson-alcoolisee-preferee-des-francais\" target=\"_blank\" rel=\"nofollow noopener\">Wine, still the favourite alcoholic drink of the French<\/a><\/li>\n<\/ul>\n<\/li>\n<li>vivino.com:\n<ul>\n<li><a href=\"https:\/\/www.vivino.com\/wine-news\/les-50-vins-francais-les-plus-populaires-sur-vivino\" target=\"_blank\" rel=\"nofollow noopener\">The 50 most popular French wines on Vivino<\/a><\/li>\n<\/ul>\n<\/li>\n<li>nouvelobs.com:\n<ul>\n<li><a href=\"https:\/\/www.nouvelobs.com\/food\/20191007.OBS19449\/le-whisky-l-alcool-prefere-des-francais.html#modal-msg\" target=\"_blank\" rel=\"nofollow noopener\">Whisky: France&#8217;s favourite alcohol<\/a><\/li>\n<\/ul>\n<\/li>\n<li>avis-vin.lefigaro.fr :\n<ul>\n<li><a href=\"https:\/\/avis-vin.lefigaro.fr\/biere\/o142865-la-biere-arrive-en-2e-position-des-boissons-alcoolisees-preferees-des-francais\" target=\"_blank\" rel=\"nofollow noopener\">Beer is the second most popular alcoholic drink in France<br \/>\n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Which wines and spirits do the French love? Studies conducted by professionals allow us to know the tastes and consumption habits of wine lovers. These trends speak volumes about their needs and allow companies in the sector to adapt. &nbsp; Wine, the favourite alcohol of the French Every year, the SoWine\/Dynata agency conducts a study [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":20928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[309,394],"tags":[],"class_list":["post-22049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-spirits"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/22049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=22049"}],"version-history":[{"count":3,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/22049\/revisions"}],"predecessor-version":[{"id":23619,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/posts\/22049\/revisions\/23619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/20928"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=22049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/categories?post=22049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/tags?post=22049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}