{"id":17068,"date":"2017-07-28T15:06:02","date_gmt":"2017-07-28T14:06:02","guid":{"rendered":"https:\/\/www.alioze.com\/marketing-dinfluence-trouver-contacter-des-influenceurs\/"},"modified":"2021-09-02T10:47:51","modified_gmt":"2021-09-02T09:47:51","slug":"marketing-dinfluence-trouver-contacter-des-influenceurs","status":"publish","type":"post","link":"https:\/\/www.alioze.com\/en\/influencers","title":{"rendered":"Influencer Marketing: Finding & Contacting Influencers"},"content":{"rendered":"

Did you know that 57% of consumers have made a purchase based solely on the recommendation of a<\/span> digital influencer<\/b>?<\/span><\/p>\n

An impressive figure that proves that word-of-mouth remains one of the most valuable forms of marketing. Potential customers are far more likely to be receptive to recommendations from a trusted person they respect, rather than advertisements or other corporate messages.<\/span><\/p>\n

Of course, the concept of the <\/span>influencers<\/b> is not new, and many brands have been using it for decades. But word-of-mouth now extends far beyond recommendations from friends and family members.<\/span><\/p>\n

The advent of social media, and the rise of new platforms like Instagram<\/a>, Pinterest, TikTok<\/a>, YouTube and Snapchat, has led to a huge increase in the reach of influencers.<\/span><\/p>\n

This is part of the reason why influencer marketing has become vital for any consumer-facing brand in 2018.<\/span><\/p>\n

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What are influencers and influencer marketing?<\/b><\/h2>\n

Before getting into the heart of the matter, let’s start at the beginning, with a small definition of the influencer and influencer marketing:<\/span><\/p>\n

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  • An <\/span>influencer<\/b> is simply someone who has influence over others. Influence is defined as the ability to affect the character, development or behavior of someone or something<\/span>.<\/li>\n
  • Influencer marketing<\/b> is a type of marketing that focuses on using online leaders to get your brand’s message out to the marketplace. Rather than marketing directly to a large group of consumers, you must instead inspire\/hire\/pay a digital influencer to increase your awareness, and spread the word.<\/span><\/li>\n<\/ul>\n

    Influencer marketing often goes hand-in-hand with two other forms of marketing:<\/span><\/p>\n

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    • Social marketing: most influencer campaigns are a sort of social media component, through which influencers spread the word via their personal accounts.<\/span><\/li>\n
    • Content marketing: many influencer campaigns include content created specifically for the influencer, or created by the influencer themselves.<\/span><\/li>\n<\/ul>\n

      To give just one example, we could mention DJ Khaled. If there is someone who embodies the concept of influencer, it is him! With his 6 million Snapchat and Instagram followers, The Washington Post even named him “The King of Snapchat”.<\/span><\/p>\n

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      #GRATEUL #BEATS @beatsbydre<\/a><\/p>\n

      Une publication partag\u00e9e par DJ KHALED (@djkhaled) le