{"id":6137,"date":"2020-04-08T09:09:54","date_gmt":"2020-04-08T08:09:54","guid":{"rendered":"https:\/\/www.alioze.com\/?page_id=6137"},"modified":"2021-11-02T15:26:16","modified_gmt":"2021-11-02T14:26:16","slug":"marketing-agency-specializing-in-beauty","status":"publish","type":"page","link":"https:\/\/www.alioze.com\/en\/beauty-marketing-agency","title":{"rendered":"Marketing agency specializing in beauty"},"content":{"rendered":"<\/div><\/div>\n\t<section class=\"headertitle lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/themes\/alioze2016\/img\/alioze-communication-branding-design.jpg)\">\n\t\t<div id=\"breadcrumbs\">\n\t\t\t\t\t\t<span>\t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/en\/\">Home<\/a>\n\t\t\t\t\t > \t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/en\/blog\/\">Blog<\/a>\n\t\t\t\t\t > <\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-a\">\n\t\t\t\t\t<div class=\"parralax-centertext text-center\">\n\n\t\t\t\t\t\t<h1>Marketing agency specializing in beauty<\/h1>\n\t\t\t\t\t\t<span class=\"baseline\">UK &amp; International<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"col-xs-12\">\n<p style=\"text-align: center;\">Are you looking for a <strong>marketing agency<\/strong> specializing in <strong>beauty and cosmetics<\/strong>? Welcome.<\/p>\n<p style=\"text-align: center;\">Do you want to design or improve your e-commerce or showcase site? Gain popularity and visibility? Improve your brand image? Highlight your products or define a marketing strategy allowing you to develop your brand and recruit new customers?<\/p>\n<p style=\"text-align: center;\">Alioze is a beauty marketing agency with a strong digital roots. Our team of cosmetic enthusiasts specializes in local, national and international beauty markets.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"embed-youtube-container\" style=\"max-width: 900px;\">\n<div class=\"embed-youtube\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gU8i-mSgam8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"g-ytsubscribe\" data-channel=\"aliozeagency\" data-layout=\"default\" data-count=\"default\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\t<section class=\"quickcontact lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/themes\/alioze2016\/img\/alioze-communication-branding-design.jpg)\">\n\t\t\t\t<div class=\"content-a\">\n\t\t\t\t\t<div class=\"parralax-centertext\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-6 col-sm-offset-1 col-md-7 col-md-offset-1 quickcontact-text\">\n\t\t\t\t\t\t\t\tAlioze, a beauty and cosmetics expert\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-4 col-md-3\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alioze.com\/en\/contact\" class=\"btn btn-lg btn-default  center-block\">Get in touch<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"col-xs-12\">\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-6137 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.alioze.com\/en\/agence-branding-beaute-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-branding-beaute-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"agence branding beaut\u00e9 cosm\u00e9tique\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-branding-beaute-150x150.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-branding-beaute-640x640.jpg 640w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-branding-beaute-96x96.jpg 96w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.alioze.com\/en\/agence-marketing-beaute-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-marketing-beaute-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"agence marketing beaut\u00e9 cosm\u00e9tique\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-marketing-beaute-150x150.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-marketing-beaute-640x640.jpg 640w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-marketing-beaute-96x96.jpg 96w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.alioze.com\/en\/agence-web-beaute-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-web-beaute-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"agence web beaut\u00e9 cosm\u00e9tique\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-web-beaute-150x150.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-web-beaute-96x96.jpg 96w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.alioze.com\/en\/agence-relations-presse-beaute-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-relations-presse-beaute-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"agence relations presse beaut\u00e9 cosm\u00e9tique\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-relations-presse-beaute-150x150.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-relations-presse-beaute-96x96.jpg 96w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.alioze.com\/en\/agence-publicite-beaute-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-publicite-beaute-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"agence publicit\u00e9 beaut\u00e9 cosm\u00e9tique\" data-srcset=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-publicite-beaute-150x150.jpg 150w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-publicite-beaute-640x640.jpg 640w, https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/04\/agence-publicite-beaute-96x96.jpg 96w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Our services dedicated to beauty professionals<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.alioze.com\/en\/development\" target=\"_blank\" rel=\"noopener noreferrer\">Web production<\/a>:\n<ul>\n<li>Development of an elegant, functional and interactive e-commerce site. With more than ten years of experience in WordPress and Magento, we offer you the most efficient and secure solution, while ensuring that you remain flexible in relation to your business needs.<\/li>\n<li>E-commerce and ERP coupling for commercial and accounting management.<\/li>\n<li>E-commerce and CRM coupling for customer relationship management.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.alioze.com\/en\/communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communication<\/a>:\n<ul>\n<li>Naming, branding, web design and artistic direction capturing the essence of your brand.<\/li>\n<li>Creation of campaigns, text and graphic content.<\/li>\n<li>Newsletters &amp; email campaign.<\/li>\n<li>Press, public and digital relations.<\/li>\n<li>Management and optimization of social networks.<\/li>\n<li>Monitoring and optimization of your e-reputation.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.alioze.com\/en\/acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing, promotion and acquisition<\/a>:\n<ul>\n<li>SEO actions for natural referencing and SEA for paid referencing.<\/li>\n<li>Decryption and analysis of user behaviors in order to better understand the needs and motivations of your customers and capture emerging and promising trends.<\/li>\n<li>Advertising on social networks.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>With Alioze, you will benefit from the experience of a beauty marketing agency that will identify the challenges, opportunities and areas of development related to your brand.<\/p>\n<p>By combining innovative design, an understanding of customer needs, high quality content and technical expertise, we make it a point of honor to sublimate your brand philosophy while meeting the needs of end users.<\/p>\n<p>All our solutions are personalized and adapted to your specific needs and objectives.<\/p>\n<p>Whether you want a beauty website or an innovative advertising campaign, we put the user experience at the heart of everything. Because this is what makes your business stand out from the rest and we believe that every product, every brand and <strong>every customer is unique<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Some of our beauty industry clients references<\/h2>\n<div class=\"text-center\"><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2016\/02\/agence-web-de-filorga.png\" alt=\"agence-web-de-filorga\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2019\/07\/agence-web-de-dior-2.png\" alt=\"agence web dior\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2016\/02\/agence-web-de-guerling-paris.png\" alt=\"agence-web-de-guerling-paris\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/03\/agence-web-cattier.png\" alt=\"agence web cattier\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/03\/agence-web-kneipp.png\" alt=\"agence web kneipp\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2017\/05\/agence-web-glisodin.png\" alt=\"agence web glisodin\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2016\/02\/agence-web-de-svr.png\" alt=\"agence-web-de-svr\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2017\/05\/agence-web-isocell-nutra.png\" alt=\"agence web isocell nutra\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2017\/08\/agence-web-ovance.png\" alt=\"agence web Ovance\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2019\/07\/agence-web-b-glen.png\" alt=\"agence web b.glen\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/03\/agence-web-line-5.png\" alt=\"agence web line 5 paris\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/03\/agence-web-renophase.png\" alt=\"agence web renophase\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/05\/agence-communication-nume-lab.png\" alt=\"agence communication nume lab\" \/><img decoding=\"async\" class=\"img-client\" src=\"https:\/\/www.alioze.com\/wp-content\/uploads\/2021\/05\/agence-communication-jurlique.png\" alt=\"agence communication jurlique\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>Among Alioze\u2019s customers are many start-ups and well-established brands in different fields of beauty and cosmetics:<\/p>\n<ul>\n<li>Cosmetic company and laboratory;<\/li>\n<li>Perfumery;<\/li>\n<li>Hair care ;<\/li>\n<li>Skin care ;<\/li>\n<li>Beauty products ;<\/li>\n<li>Dental care ;<\/li>\n<li>Make-up brands.<\/li>\n<\/ul>\n<p>By their side, we have acquired a solid experience and developed a real expertise in the <strong>beauty market<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Need help developing your beauty brand?<\/h2>\n<p style=\"text-align: center;\">Our business hours are Monday to Friday from 9:00 am to 7:00 pm<\/p>\n<p style=\"text-align: center;\">Please contact us at <a href=\"tel:+441316182632\"> +44 (0) 131 618 2632<\/a> or fill this form:<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6799-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"6799\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/6137#wpcf7-f6799-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6799\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6799-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name *\" value=\"\" type=\"text\" name=\"contact-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-telephone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number *\" value=\"\" type=\"text\" name=\"contact-telephone\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail *\" value=\"\" type=\"email\" name=\"contact-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form-group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your message *\" name=\"contact-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"checkbox-767\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"checkbox-767[]\" value=\"I have read and accept the Terms of Service\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the Terms of Service<\/span><\/span><\/span><\/span>\n<\/p>\n<div style=\"display:none !important\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"pipedrive_hook\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"1\" type=\"text\" name=\"pipedrive_hook\" \/><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-lg btn-default btn-dark center-block gtm-contact-form-submit\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"190\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Focus on digital marketing in beauty industry<\/h2>\n<\/div><\/div><div class=\"container-fluid\" style=\"padding:0\"><div id=\"1944f660\" class=\"imgFull lazyload\" style=\"height:350px;background-image:inherit;background-position:center;background-repeat:no-repeat;moz-background-size:cover;background-size: cover;\" data-bg-image=\"url(https:\/\/www.alioze.com\/wp-content\/uploads\/2020\/03\/beauty-industry-statistics-figures.jpg)\"><\/div><\/div><div class=\"container\"><div class=\"col-xs-12\">\n<p class=\"p1\">Digital display has profoundly changed consumer behaviour.<\/p>\n<p class=\"p1\">Traditional advertising is no longer enough. More than ever, the Internet and social media are influencing the beauty and cosmetics market. Although they still like to touch, smell and try products, consumers are now more likely to discover and test new brands and products through their web searches.<\/p>\n<p class=\"p1\">Hyper connected, on the lookout for news, information, advice and recommendations, consumers prefer tutorials, beauty blogs, Instagram posts and videos from Beauty Youtubers to learn more on products. Online beauty research is now used to:<\/p>\n<ul>\n<li class=\"p1\">Discover new brands and new products;<\/li>\n<li class=\"p1\">Get informed;<\/li>\n<li class=\"p1\">Consult opinions, testimonials and recommendations;<\/li>\n<li class=\"p1\">Compare prices.<\/li>\n<\/ul>\n<p class=\"p1\">In a market as competitive as the beauty industry is, you must offer your customers an interactive and sensational experience. Think of the web as a chance to reach new consumers, expand your image and build an active community around your brand.<\/p>\n<p class=\"p1\">In order to do this, your business must have a strong brand presence. At any time, from any device, your prospects must be able to access your brand and your products.<\/p>\n<p class=\"p1\">It is then essential to allow them to buy directly from your website, touch them at any point during their buying journey and decision-making, and encourage them to engage continuously.<\/p>\n<p class=\"p1\">A recognizable aesthetic between miles, good marketing positioning and innovative and effective communication will reach more potential customers and strengthen your brand identity.<\/p>\n<p class=\"p1\">Keep abreast of search trends, offer an elegant web design coupled with an optimized presence on Google and social networks will anchor your brand and meet the needs of your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"https:\/\/www.alioze.com\/en\/industries\" target=\"_blank\" rel=\"noopener\">Industries<\/a><\/span> in which Alioze specializes in<\/h2>\n<p style=\"text-align: center;\">Are you based in Glasgow, Edimbourg, London, Manchester, Liverpool or Belfast?<br \/>\nWe will take care of your business wherever you are.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a marketing agency specializing in beauty and cosmetics? Welcome. Do you want to design or improve your e-commerce or showcase site? Gain popularity and visibility? Improve your brand image? Highlight your products or define a marketing strategy allowing you to develop your brand and recruit new customers? Alioze is a beauty [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17528,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6137","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/pages\/6137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/comments?post=6137"}],"version-history":[{"count":85,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/pages\/6137\/revisions"}],"predecessor-version":[{"id":26393,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/pages\/6137\/revisions\/26393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media\/17528"}],"wp:attachment":[{"href":"https:\/\/www.alioze.com\/en\/wp-json\/wp\/v2\/media?parent=6137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}