Top Luxury Influencers in France

Traditionally, in influencer marketing, luxury companies have used celebrities to represent their brand. However, the brands in the sector now wish to conquer the young generation who are the consumers of tomorrow and, to reach the 16-24 age group, calling on connected influencers is a must! A brief overview of the main luxury influencers in France.

 

 

Top 5 Luxury Influencers in France

Jodie, the little Frenchie started on Instagram in 2013 when she posted a photo of the Chez Valentino show. With a community of over 460,000 followers, it has enabled major luxury brands to gain visibility. She was notably the ambassador of Guerlain, Yves Saint Laurent and Sandro. With a very high engagement rate of around 9%, a partnership with it can only be beneficial for luxury brands.

 

 

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Une publication partagée par (@jodielapetitefrenchie)

 

The little Lyonnaise alias Justine takes the stage in urban areas, often accompanied by her dog. She has over 50,000 followers on Instagram. Creating a partnership with Justine is a good way to reach an audience of young connected city dwellers.

 

 

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Une publication partagée par J U S T I N E (@lapetite_lyonnaise)

 

Another city, another style, for the influencer Axelle, who enjoys posing in her photos in over-playful attitudes. The notoriety of his @chroniquebordelaise account and his 120,000 fans have led him to collaborate with major luxury brands such as Dior or Hennessy.

 

 

Peggy is much less serious and more wacky. She posts her selfies with luxury celebrities. Through her @peggfrey account, she puts on a show for her community of 40,000 subscribers. Marc Jacobs, Ralph Lauren, Gucci and Longchamp have trusted him.

 

 

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Une publication partagée par peggy frey (@peggfrey)

 

Aurélie, the founder of the @Blackwhite_loving account photographs her daily outfits in front of a mirror, but still hides her face. Particularity of this influencer? She prefers to leave doubt about her identity, which gives her a mysterious charm. Chloé, American Vintage, and even Daniel Wellington have carried out communication campaigns with her.

 

 

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Une publication partagée par Aurélie (@blackwhite_loving)

 

 

Top collaborations between Influencers and Luxury brand

Here is a look back at some collaborations between influencers and luxury brands that have been real success.

Lancôme worked with Safia Ayad in 2016, the YouTuber with 400,000 subscribers, to promote Juicy Shaker products. The video where the influencer dresses in the colors of the different glosses has been viewed more than 5 million times. In 2017, the cosmetics and luxury goods brand called on Noholita and Chloé B, two instagrammers to promote lipsticks to their community. Recently, in 2019, Lancôme chose Zendaya Coleman as the muse for its advertising of the perfume Idole. The goal ? Target free, courageous and ambitious young women like these influencers.

 

 

Swiss HYT watches have developed a partnership with French footballer Antoine Griezmann. In addition to traditional broadcasting channels, the star also relayed the advertising campaign on his own networks. This collaboration was the best way to reach “young, rigorous and passionate” men according to the director of the company.

 

 

In the high-end hotel sector too, brands have understood the power and impact of influencers on their image. This kind of partnership offers visibility and improves SEO. Accor Hotel, for example, offers Une fille en Provence to write an article on its blog after having been invited to stay at a Novotel, which brings it value and notoriety.

 

One of the effective recipes for implementing a good influencing strategy is to choose people who share the same values. In addition, it is also essential to leave some freedom of action to the influencer so that the recommendation is more natural. Alioze, a luxury communications agency, supports you in the design and implementation of your influencing projects.

 

 

Our tips to find influencers and reach out to them

 

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