The way they capture attention, some advertising campaigns are remembered for a long time. In a sector as competitive as real estate, which companies and real estate agencies have succeeded in standing out from the crowd ?
We have selected 5 real estate advertising and communication campaigns that have managed to stand out thanks to their content that is sometimes innovative, sometimes risky, but original enough to surprise us !
In partnership with associations present locally such as the Red Cross or the restos du Coeur, the Century 21 group makes use of their real estate agencies in order to collect toys. Since 2013, several million games, puzzles, soft toys, dolls and many other toys have been collected and then redistributed to disadvantaged families and their children. This operation has taken place every November since its launch and has been a real success throughout France. For Century 21, it is therefore out of the question to leave disadvantaged children without gifts as the Christmas holidays approach. It’s also a great opportunity to bond with the locals who have dropped off all kinds of toys. In order to prevent the spread of the virus, a toy isolation period is respected by the associations. They will then be given to the beneficiary families. A very beautiful communication campaign with a social dimension that fully deserves its place in our top 5 real estate advertisements !
Do you remember the movie War of the Roses? Over the years, a married couple come to hate each other until their home becomes a real battleground. The idea was picked up by the real estate network in 2019 and shows, from the first seconds, a man hanging from a candlestick, scared. The camera then moves away from the husband and the viewer discovers a totally ransacked living room. A telephone message is then heard: the real estate agent calls the couple in the middle of a divorce just six months after their last contact. In the meantime, the relationship between husband and wife has deteriorated to the point of rendering the house uninhabitable and in poor condition. In a humorous tone, this advertising campaign aims to highlight the availability of IAD real estate agents.
It is not uncommon to hear around us that a real estate project is a period of life full of twists and turns, anecdotes, trials and joys. The Laforêt group, voted best real estate network in 2020, traces the story of a family wishing to acquire a magnificent house. This television campaign, entitled La Belle Aventure, traces the different stages of an acquisition: the online announcement, the virtual visit followed by the physical visit, the loan granted by the bank, the successful negotiation and finally the signing of the sale. In this 30-second commercial, the staging is dynamic and visually pleasing thanks to numerous special effects. By means of this communication campaign, the Laforêt real estate network is sending the message that it has perfect command of digital tools, without however denying the efficiency and interpersonal skills of its agents.
In a 56-second TV spot, the real estate has its say! A fairly original idea from the Orpi group which launched this communication campaign during the month of September 2018, over a period of three weeks. During this minute of advertising, the property therefore speaks of itself in the first person and begins as follows: “You and I, we know each other well”. He describes himself as sometimes charming, sometimes isolated and often needs to be taken care of.
This communication campaign aims to put the real estate agent back at the center of a successful operation. For Orpi, a real estate transaction requires support from professionals with skills and experience in this area. Without being visually remarkable, this spot is distinguished by its unique concept and is therefore in our top real estate ads.
Who has never dreamed of consulting a sage from a wonderful world to guide their lifestyle choices such as … the estimate of a 3-room apartment with balcony? In a medieval atmosphere, this Best Agents ad shows a young couple coming to consult a wise elder, supposed to hold the universal truth. The two lovers question the old man about the price at which their property could be sold, and which real estate agency to entrust the sale to. Using the Meilleurs Agents app on his phone, the wise man with the long white beard answers them precisely and the couple are satisfied.
This film, skillfully blending humor and a fantastic atmosphere, certainly made many fans of the heroic fantasy genre smile.
Through this advertising campaign, the Meilleur Agents platform invites individuals wishing to sell their property to have a first estimate of the sale price through their real estate portal. Future sellers are then advised in choosing an agency to partner with their comparator. Simplicity, efficiency and confidence are the values highlighted in this TV spot broadcast in January 2020. With its quirky tone and its staging resembling the Lord of the Rings, The Sage of les Meilleurs Agents therefore deserves its place in our ranking !
Among this selection, did any of them catch your attention or give you some ideas?
The Alioze agency advises and supports you in your marketing project. Specialized in real estate communication, our team mobilizes all its skills and creativity to represent your values and contribute to your success.