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Key figures & trends of the web 2020 : SEO, e-commerce, marketing, social networks
As you know, our digital environment is constantly changing.
Marketing, SEO and social media strategies, as well as the ways people interact with mobile devices, make online purchases, consume content or search for information are all issues to be aware of in order to better adapt to the new behaviors and uses of the Internet.
Here is a compilation of the most useful statistics, facts and web trends for 2020.
As of January 1, 2020, there are more than 4.5 billion Internet users in the world.
Asia has the largest number of Internet users, at 50.3%. This is followed by Europe (15.9%), Africa (11.5%) and Latin America / Caribbean (10.1%). North America accounts for only 7.6% of all Internet users in the world.
China has the most active Internet users, with more than 854 million, followed by the United States (312 million) and Russia (nearly 110 million).
North America has the highest Internet penetration rate (94.6%). This is followed by Europe (87.2%), Latin America/Caribbean (70.5%) and the Middle East (69.2%).
There are more mobile Internet users than desktop Internet users.
Last year, global Internet traffic via desktop accounted for 46%, compared to 54% for mobile devices.
By 2021, mobile is expected to reach 61% of global Internet traffic.
By 2020, there will be 30.73 billion connected devices worldwide.
By 2023, a person in France will have an average of 3.6 connected devices and will spend more than 18 hours a week on the Internet.
By 2021, Internet videos will represent 82% of global Internet traffic.
78% of Internet users watch online videos weekly and 55% watch them daily.
More than half of all video content is currently viewed on mobile devices.
Key figures and trends of websites & blogs
There are more than 1.60 billion websites in the world.
The very first website was published on August 6, 1991 by British computer scientist Tim Berners-Lee.
Google would be the most visited website in the world, followed by YouTube and Facebook. The Chinese search engine Baidu ranks fourth.
There are currently more than 333 million registered domain names.
This number has been growing steadily by about 6.7% every year.
Blogging continues to grow, with over 409 million people viewing over 23.6 billion pages each month on WordPress alone.
With a market share of nearly 60% and approximately 20.6 million active websites, WordPress is the world’s leading CMS. It hosts sites like the New York Times, Forbes and even the Facebook Blog.
More than 2 million blogs are published every day on the Internet.
Blogging continues to grow, with over 409 million people viewing over 23.6 billion pages each month on WordPress alone.
With a market share of nearly 60% and about 20.6 million active websites, WordPress is the leading CMS in the world. It hosts sites like the New York Times, Forbes and even the Facebook Blog.
91.8 million blog posts are published each month.
Last year, 59.9% of time spent on websites occurred on a computer.
Although the majority of global Internet traffic is mobile, the time spent on websites via a computer is still higher than the time spent on them with a mobile device. This is partly due to the fact that 89% of time spent on mobile is spent using apps, with the remaining 11% spent on websites.
A user spends on average 88% more time on a website with video.
The average CVR for websites using video is 4.8%, compared to 2.9% for those not using video.
E-commerce trends and figures 2020
The e-commerce industry is expected to generate $861 billion in 2020.
The UK has the highest volume of online sales, followed by China, Norway, Finland and South Korea.
The turnover of e-commerce is estimated at 115 billion euros in France.
Nearly half of the world’s Internet population is expected to buy online in 2020.
85.5% of French Internet users buy on the Internet. They make an average of 33 online purchases per year.
In 2020, mobile commerce will represent 45% of all e-commerce activities.
Last year, smartphones alone represented 57% of visits to e-commerce sites.
Despite the increase in the use of mobile devices, online sales made on the desktop continue to reign supreme. While the majority of smartphone and tablet owners (68%) have attempted to make a purchase on their device, two-thirds (66%) have not completed a transaction due to obstacles encountered during checkout.
Globally, 55% of online sales take place directly on branded e-tailers.
The remaining 45% are made on marketplaces.
18 platforms share 75% of the purchases made on a marketplace in the world. In the top 5 are Alibaba, with its two platforms Taobao and Tmall, Amazon, eBay and JD.com.
Of the purchases made online in the United States, 50% are made on Amazon.
Shopping cart abandonment accounts for $18 billion in lost sales each year.
The cart abandonment rate on mobile is higher (97%) than on desktop (between 70 and 75%).
The top reasons for cart abandonment are: price, site load time, shipping costs, speed of delivery and available discounts.
Only 35% of shoppers are willing to pay for shipping when ordering online.
8 out of 10 consumers will shop online if shipping is offered and will spend 30% more per order if free shipping is included.
66% of shoppers have decided not to purchase an item they were considering because of shipping costs.
In 2020, a page that takes 6 seconds to load will suffer a 50% conversion loss.
40% of Internet users will abandon a website if it takes more than 3 seconds to load.
79% of shoppers who are not satisfied with e-commerce performance say they are less likely to buy from the same site again.
Using videos on product pages can increase purchases by 144%.
Videos up to 2 minutes in length generate the most engagement.
Marketing, advertising & content trends and figures 2020
Digital (fixed Internet and mobile) ad spending is expected to be nearly $245 billion worldwide in 2020.
In France, digital ad spending has surpassed TV ad spending.
By 2020, mobile advertising is expected to account for 72% of all digital ad spending in the United States… But at the same time, 70% of people say they don’t like mobile ads. In fact, mobile ad blocking has increased 90% year-over-year.
89% of B2B marketers use content marketing strategies.
The most popular content marketing strategies include: social media (83%), blogging (80%) and newsletters (77%).
By 2020, more than 80% of companies are expected to have implemented a way to automate customer interactions.
38% of companies are currently deploying a chatbot.
Chatbots have a CTR of 3 to 12 times higher than email marketing.
79% of people use their smartphone to read their emails.
An email is 25% more likely to be opened if it has a personalized subject line.
70% of people who check their email on a smartphone immediately delete emails that do not look good on a mobile device.
An email with a video receives a 96% higher click-through rate.
87% of online marketers use video content.
Worldwide, 51% of marketers cite video as the type of content with the highest ROI.
Marketers who use video have 49% more revenue than those who do not.
More than 90% of marketers who use an influencer marketing strategy believe it is effective.
According to industry professionals, the top three benefits of influencer marketing are: creating original content (87%), boosting engagement (77%) and increasing traffic (56%).
On average, the implementation of an influencer marketing program increases brand mentions by nearly 15% and increases the positive view of the brand by nearly 9%.
Trends and figures SEO & Google 2020
Nearly 92% of all Internet searches worldwide are performed on Google.
Bing (2.79%), Yahoo (1.87%) and Baidu (1.10%) are the other most used search engines worldwide.
6 billion Google searches are performed every day by 1.17 billion unique users.
On average, 71,000 queries are made every second.
60% of Google searches come from mobile devices.
16-20% of queries made each day have never been made before.
50% of queries contain four or more words, and the average first page result contains 1,890 words.
75% of Internet users never scroll to the first page in the search results.
Being in the first position in Google will result in a 34.36% click-through rate for computers and a 31.35% click-through rate for mobile devices.
Quality content and links are the two most important signals used by Google to rank a website in search results.
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, who confirmed this in a Q&A session
Sites on the 1st page of Google SERPs have an average load speed of less than 2,000 milliseconds.
The fastest site to date would be bhphotovideo.com, followed by hm.com and bestbuy.com, both of which have load speeds of less than 0.5 seconds.
A video on a landing page would increase the chances of appearing on the 1st page of search results by 53%.
30% of mobile searches are location-based, and therefore proximity-based.
Google “near me” searches have doubled in the last year.
88% of consumers who have done a local search have visited a store within 5 miles and most of them go there within 24 hours.
Trends and figures social networks & social media 2020
There are nearly 3 billion active social media users worldwide.
Facebook, YouTube and Instagram are in the top 3 of the most used social networks (not including messaging apps Whatsapp, Wechat and Facebook Messenger).
More than 80% of the time spent on social networks is spent on mobile.
Internet users have an average of 7 accounts and spend 2 hours and 15 minutes per day on social networks.
91% of brands use two or more social channels.
Facebook accounts for 53.1% of social connections made by consumers to connect to applications and websites of publishers and brands.
More than 2 billion messages are exchanged between brands and users each month on social networks.
45.8% of consumers say they prefer to contact a company via messaging rather than email.
71% of consumers who have had a good service experience on social networks with a brand are likely to recommend it to others.
The top brands on Instagram have a per-subscriber engagement rate of 4.21%, which is 58 times higher than Facebook and 120 times higher than Twitter.
Visual content is 40 times more likely to be shared on social networks than any other type of content.
Social video generates 1200% more shares than text and images combined.
Infographics are 3 times more likely to be liked and shared compared to any other type of content on social networks.
Tweets with images receive 18% more clicks than tweets without images.
Facebook status updates with images get 2.3 times more engagement than those without images.
Social networks influence the shopping activities of 23% of consumers.
More than 30% of online shoppers are willing to purchase a product directly from a social network.
Facebook has 2.234 billion users, or about 23% of the world’s population.
Nearly 80% of Facebook users visit the site daily.
Half of the users who do not use Facebook themselves live with someone who does. Of those, 24% say they look at articles or photos on that person’s account.
The most popular page is the main Facebook page with over 204 million likes. The most liked non-Facebook page is Cristiano Ronaldo’s with over 122 million likes.
Youtube has 1.9 billion monthly users, almost a third of the total number of Internet users.
Every day, users watch 1 billion hours of YouTube videos.
More than half of the views take place on a mobile device.
The average mobile viewing session lasts over 40 minutes.
In France, YouTubers Cyprien has the most subscribers (11.39 million).
Globally, the video accumulating the most views is the video of the song “Despacito” by Luis Fonsi with over 4.6 billion views.
Instagram has 1 billion monthly active users.
76% of Instagram users are under the age of 35, which is about six out of every ten adults online.
51% of Instagram users access the platform daily, and 35% say they look at the platform multiple times a day.
95 million photos and videos are shared daily on Instagram.
Instagram is considered by 92% of marketing professionals to be the most effective social network for setting up influencer campaigns. There are more than 2 million active advertisers on Instagram.
Twitter has 335 million active users per month.
500 million people visit Twitter each month without logging in and 44% of users have never tweeted.
500 million tweets are posted every day, or 6,000 tweets every second.
Katy Perry’s account is the most followed on Twitter, with 106.8 million followers.
Pinterest has more than 250 million monthly active users.
67% are under 40 and the average time spent on the platform has tripled to over 75 minutes per visitor.
Pinterest is the most mobile-friendly social network with 85% of traffic coming from smartphones or tablets.
93% of Pinterest users use the platform to plan or shop.
Snapchat has 291 million active users.
60% of them are under 25 and 38% use it regularly.
3 billion snaps are shared every day and nearly 9,000 photos every second.
Facebook Messenger and WhatsApp are the main messaging services, with more than 50% of Internet users using one or the other.
Facebook Messenger and Whatsapp handle 60 billion messages per day.
4 out of 10 mobile users use Facebook Messenger.
Whatsapp and Facebook Messenger have 1.5 billion and 1.3 billion users respectively.
LinkedIn has 506 million members, with about 116 million active users.
Wechat has 1.058 billion users. Reddit has 330 million users. Skype has 300 million users. Viber has 260 million users. Telegram has 200 million users.
By 2020, the use of mobile and IoT connected devices is expected to explode into an all-connected environment. Knowing that nearly 8 out of 10 Internet users would stop using content that doesn’t display properly on their device, you need to adapt to these mediums.
If you want to stay competitive, you need to implement a mobile optimization or marketing strategy. Internet users use their smartphones more to read emails, consult social networks and watch videos than to make calls!
Focus on visual content, especially video, but also on influencer marketing. Think about personalization by using a user-centric approach. In the case of an e-commerce, also solve the different barriers to purchase: shipping costs, site loading time, responsive design… and focus on new customer services, like chatbots. Consumers are more likely to recommend and buy from a company that has a better mobile experience.
Providing value and an optimal experience to Internet users, through quality content and an optimal experience on all devices remains the best approach to succeed on the Internet and rank well in search engines.
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