The digital healthcare market is expected to weigh more than 230 billion dollars worldwide in 2023, which corresponds to an increase of 160% compared to 2019. What is the place of digital today among patients and healthcare professionals? health in France? Here are some figures from the health market to see more clearly.
Previously, the patient would see his doctor when he was sick or had questions about his health. Today, he turns to the Internet in the first place and decides quickly on his own, without necessarily consulting. Over-The-Counter and over-the-counter drug purchases are more and more numerous.
Pfizer and Circle P surveyed around 300 patient associations to find out their views on e-health. Respondents generally support digital technology, but express reservations about maintaining relationships between patients and healthcare professionals.
We must therefore continue to inform, support and reassure patients about the advantages of digital technology, especially among the elderly who fear a loss of human relations.
In 2018, Ipsos is proposing a study on the use of digital technology by general practitioners.
They use different means of information and are not limited to just one distribution channel. They favor the specialized press (84%) and official publications (66%) as well as exchanges with colleagues (76%), even if the use of digital is daily in their activity. In fact, 91% of general practitioners use a computer every day.
They use the Internet to seek information on pathologies (92%), to do administrative procedures (91%), to follow news (78%) and to train in e-learning (49%).
The number of mobile applications continues to increase. In 2019, 204 billion apps were downloaded. What is the impact on the healthcare universe? The Lab e-Santé, a think tank on digital health, conducted two studies with health professionals and patients.
Social networks and discussion forums are becoming increasingly popular in health information to the point of creating real communities on the Internet. Here are the results of a November 2018 survey conducted by the Healthcare Data Institute (HDI):
The Healthperanto 360 barometer is another study carried out by health marketing students. She reveals that 60% of health communication concerns networks in 2019 against 23% in 2013. They take a considerable part in the search for information, Twitter and LinkedIn being in the lead.